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If your cash flow feels tight, the problem started months ago. Most video businesses only think about sales when things go quiet, and by then, it is already too late.

In this episode, Den explains how the 90-day rule impacts your revenue, why most follow-ups fail, and how pricing based on hours keeps owners stuck.

You will learn:

• Why your pipeline is the real problem
• The follow-up line that revives stalled deals
• How isolation leads to undercharging
• Why value pricing changes everything
• The discipline that prevents feast and famine cycles
  
  

If you want predictable revenue without discounting your work, this episode gives you the roadmap. Subscribe so you never miss a weekly coaching breakdown.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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Feeling lost as you try to grow your video business? You are not failing, you are transitioning. In this episode, Den breaks down the kindergarten stage, the uncomfortable but essential phase where skilled filmmakers learn how to think and act like business owners.

In this episode:

• Why talent makes the transition harder
  
  
• The real problem behind overwhelm
  
  
• The impact of the 90 day lag
  
  
• What steps drive momentum
  
  
• How action builds confidence
  
  

If you want to scale without burnout, this episode shows you where to focus.

👉 Subscribe to never miss an episode.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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If you are broke right now, the cause is not this month. It is the result of what you did not sell 90 days ago. In this episode, we unpack the 90 day lag that runs your video business whether you know it or not.

You will discover:

• The 3 phases of the 90 day lag
  
  
• Why busy seasons lead to future cash flow problems
  
  
• The real cost of inconsistent selling
  
  
• How to build a weekly rhythm that prevents feast and famine
  
  
• How to calculate your weekly sales targets
  
  
  

If you want predictable, stable revenue in your production business, this episode is essential listening.

👉 Subscribe to never miss an episode.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

Most video business owners work long hours and still feel stuck. Projects rely on them, clients rely on them, and growth stalls because everything runs through one person.

In this episode, I break down the seven systems that separate businesses capped at $100k from those scaling past $350k and beyond.

|These systems give you clarity, control, and the freedom to grow without burning out.

Here is what you will learn:

• How to create predictable client acquisition
• The project management flow that keeps every job on track
• Why creative templates boost both quality and speed
• How to track profit so you stop flying blind
• The QC and training systems that keep your team consistent
• The retention process that drives repeat business

If you want to scale with less stress and more control, these seven systems are the blueprint.

👉 Subscribe and follow for more episodes.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

What if 10X growth wasn’t about doing more but doing less?

In this episode, Den breaks down how video business owners can simplify their strategy and multiply their results with one lever of focus.

You’ll discover:

• Why 2X thinking keeps you stuck in the grind
• How to spot your most profitable niche
• The power of a single marketing channel
• A simple 90-day plan to rebuild your pipeline

If you’re ready to ditch the hustle and scale with clarity, this episode is your playbook.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

Every production company hits that breaking point — too many shoots, not enough crew. The natural instinct is to hire more people, but that’s exactly what kills efficiency and profit.

In this episode, Den reveals how smart video business owners are using AI to systemise their workflows, eliminate admin bottlenecks, and scale up without adding headcount.

Here’s what you’ll discover:

• Why hiring more staff isn’t the solution
• Real AI workflows that save hours every week
• How to automate proposals, call sheets, and client comms
• The mindset shift from managing people to managing systems
• How lean teams are handling 20–30 shoots a month

If you want to scale smarter and protect your creative energy, this episode is your roadmap.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

Most video businesses don’t fail because of talent. They fail because they try to be everything to everyone.

If your positioning feels unclear, your website lists every service under the sun, and you find yourself chasing every type of client, you don’t have a sales problem. You have an identity problem.

In this episode, Den breaks down exactly how to fix your muddy messaging so you can attract clients who instantly understand your value. He explains how to define your signature offer, choose a single avatar, and position your business with the kind of clarity that commands higher prices and builds long-term trust.

You’ll learn how to:

• Identify your signature offer and package it for impact
• Choose one ideal client and build all messaging around them
• Separate brands cleanly when serving different markets
• Use the Lexus vs Toyota strategy to clarify positioning
• Understand why polarization attracts, not repels
• Position yourself as an external support for internal teams

By the end, you’ll have a clear action plan to go from being overlooked to being the obvious choice for your perfect clients.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

Working harder is not the fix. In this episode, I share the three systems that take a production company from 2 A.M. finishes to real freedom. We cover pipeline, operations, and positioning, plus the single mindset shift that unlocks scale.

You will discover:

• How to create weekly demand without chasing
• The Systems Stack that removes you as the bottleneck
• Why specialists are the safe choice for premium buyers
• A 90-day rollout to scale without burnout
• The mindset shift from freelancer to creative CEO

If you want a resilient business that grows when you take time off, this is your playbook. Subscribe and share with a mate who needs it.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie