Photography Collapsed First | Video Production is Next. EP #390

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The creative middle class is dying. While most video production owners are panic-selling their gear because of AI slop, a small group of creators is using this chaos to scale past the million-dollar mark.

If your business model is built on "we shoot on 4k cameras and use Premiere Pro," you have become a commodity. In the age of AI, commodities go to zero. Fast.

In this episode, Den Lennie breaks down the Human-Only moat you need to build to stay relevant and move from a Video Guy to a Strategic Partner before the floor falls out from under your production house.

Here is what you’ll discover:

• The Canary in the Coal Mine: Why the bloodbath in photography is the ultimate warning for video production.
• The Integrity Moat: How to become the guardian of your client's brand authenticity in a world of fake content.
• Outcome over Output: Why charging for brand films is losing you money, and what you should be charging for instead.
• Efficiency Arbitrage: The secret to using AI internally to slash production time by 50% without lowering your prices.
• The Mindset Shift: Why scaling beyond $250k is 10% gear and 90% psychology.

Stop making videos and start building a business.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie