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In this episode, I dive into one of the most important – yet often overlooked – aspects of building a successful coaching business: making sure you have the right people in the right seats.

Drawing from Jim Collins’ classic Good to Great and Gino Wickman’s Traction, I explore what it really takes to create a team that not only supports your vision but helps it come to life.

Collins reminds us that the first job of a leader isn’t to decide on the destination but to get the right people on the bus.

Wickman then takes it further with practical tools like the People Analyzer and the “Get It, Want It, Capacity to Do It” test, helping you evaluate if someone truly belongs in your business – and in what role.

I break down the four combinations every business owner faces:

• Wrong person, wrong seat – the ones you need to move on quickly.
  

  
  

• Wrong person, right seat – they might perform well, but if they don’t share your values, they’ll erode your culture.
  

  
  

• Right person, wrong seat – where training or repositioning can unlock hidden potential.
  

  
  

• Right person, right seat – the dream team members you should invest in and grow with.
  

  
  

Farah and I share real stories from our own team – the mistakes, the tough calls, and the breakthroughs – showing you exactly why values, trust, and capacity matter more than raw skills alone.

If you’re at a stage where you’re building a team, struggling with underperformance, or questioning whether you’ve made the right hires, this episode will give you clarity and a practical framework to make the tough decisions with confidence.

Click play and discover how to move from chaos to clarity in your coaching business.

Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:

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When Farah and I first started out in business nearly a decade ago, we were like most new entrepreneurs—wearing every hat in the business while trying to figure it all out as we went.

What we didn’t realise back then was that the very thing that helps your business grow isn’t just your coaching skills.

It’s having clear functions, roles, and structure in place.

In this episode of the Suit’s Podcast Show, I break down the eight core business functions every online coaching business needs to master:

• Learning & Development – Designing your offer, improving it, and ensuring your delivery gets results
  

  
  

• Marketing – Building visibility and creating content to put your offer in front of the right people
  

  
  

• Sales – Converting warm leads into paying clients with a clear sales process
  

  
  

• Coaching & Client Success – Delivering results through structured calls, accountability, and support
  

  
  

• Finance & Compliance – Managing cash flow, bookkeeping, taxes, and using systems like Profit First to protect your profit
  

  
  

• Vision & Strategy – Setting long-term goals, creating direction, and leading your company towards it
  

  
  

• Operations – Building systems, SOPs, and processes so the business can run without you being the bottleneck
  

  
  

• Team – Hiring, training, and managing the right people at the right time to help your business scale
  

  
  

I share real lessons from our own journey—like the £20,000 mistake I made by hiring someone before clarifying their role, and how shifting from outdated ‘dinosaur’ methods to streamlined systems helped us transform our business.

This episode will give you the clarity and structure you need to stop spinning your wheels, step fully into your role as a business owner, and finally build a coaching business that grows sustainably without consuming your life.

If you’re ready to move beyond the chaos and create a business that truly works, click play and let’s dive in.

Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:

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From Nurse to Health Coach: Gigi’s Inspiring Journey to Building Her Dream Coaching Business

In this episode, I sit down with one of our private clients, Gigi, to share the raw, honest journey of building her coaching business from the ground up.

Gigi is an intermittent fasting coach for busy mums, a registered nurse, and a homeschooling mum of two—all while travelling full-time across the US in an RV with her family.

You’ll hear how Gigi turned her personal 50-pound weight loss and health transformation into a business designed to help other mums achieve the same results—without the overwhelm of fad diets.

She opens up about her doubts, the leap of faith she took to work with us, and how our straightforward, step-by-step system gave her the confidence and clarity she needed to move forward.

Inside, Gigi shares:

• The struggle of balancing her nursing career, motherhood, homeschooling, and a new business.
  

  
  

• Why simplicity and structure made all the difference in choosing us as her mentors.
  

  
  

• The reality of highs (like signing clients even while sick) and lows (handling rejection and setbacks) as a coach.
  

  
  

• How the support, training, and community gave her the tools not just to grow her business—but to believe that she truly could do this.
  

  
  

• Why she’s now preparing to leave her nursing job and step fully into her dream role as a health coach.
  

  
  

If you’ve ever wondered whether it’s possible to grow a coaching business alongside a busy life—or if fear and doubt have held you back—Gigi’s story is living proof that with the right guidance and commitment, it’s possible to transform your life and career.

Hit play now and hear first-hand how Gigi made it happen.

Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:

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One of the most impactful business books I’ve ever read is Traction by Gino Wickman—and in this episode, I break down exactly why it’s a game-changer for entrepreneurs and online coaches alike.

What makes Traction so powerful isn’t just the step-by-step system, but the way it’s brought to life through the companion book Get a Grip.

Told as a fable about a struggling company, it introduces us to Vic (the visionary) and Eileen (the integrator), two very different personalities who both play critical roles in building a sustainable business.

This story makes the principles practical, relatable, and—most importantly—actionable.

Inside this episode, I share the six key components of the Entrepreneurial Operating System (EOS):

1. Vision – how to set a clear direction so everyone knows where the business is going.
   

   
   

2. People – why having the right people in the right seats is non-negotiable.
   

   
   

3. Data – how to run your business based on real numbers, not gut feelings.
   

   
   

4. Issues – the process for identifying, discussing, and solving problems at the root.
   

   
   

5. Processes – creating systems that make your business repeatable and scalable.
   

   
   

6. Traction – execution and discipline through 90-day goals and weekly level-10 meetings.

   
   

   
   

These principles aren’t just theory—we’ve implemented them in our own business, and they’ve transformed how we operate, how we hire, and how we scale.

I also share some of the challenges we faced before putting these systems in place, and how much smoother (and more profitable) things became once we did.

If you’ve ever felt stuck in the day-to-day, frustrated with your team, or unsure of how to move your business forward, this episode is for you.

Traction will give you the clarity and tools to finally get a grip on your business—and I’ll show you exactly how to apply it.

Click play now to listen to the full episode and discover how to build a business that runs with clarity, structure, and momentum.

Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:

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I want to be real with you – if you’re trying to run every single part of your coaching business on your own, you’re the very thing holding it back.

In this episode, I dive into the lessons I took from Rocket Fuel by Gino Wickman, a book that completely shifted how I view business growth and teamwork.

When I first read it, the concept of the Visionary and the Integrator hit me like a bolt of lightning.

It reminded me of my own father – a man full of brilliant ideas and blueprints for hotels he dreamed of building in Kenya, but who never executed because he lacked the right partner to bring those ideas to life.

And truthfully, I saw myself in him.

I’m a natural Visionary, bursting with ideas, frameworks, and creative ways to grow. But unless those ideas are put into action, they don’t generate impact or income.

That’s where the Integrator comes in – the person who takes the vision and makes it happen.

Think Steve Jobs and Steve Wozniak. One had the dream, the other built it into reality. When you combine these two roles, that’s when you create real momentum.

Farah and I figured this out the hard way. I thrive on creating offers, challenges, and systems – she thrives on executing and refining them.

Once we stopped trying to do everything ourselves and started leaning into our unique zones of genius, our business accelerated. We built a team, we freed up our time, and we finally created the kind of freedom that most coaches only dream about.

In this episode, I share:

• Why trying to do everything yourself leads to burnout and stagnation.
  

  
  

• How the Visionary/Integrator model can unlock your business growth.
  

  
  

• The hard truths I learned from my dad’s unfulfilled dreams.
  

  
  

• Real examples from our own business – the hires we made, the systems we built, and how they gave us more freedom and profit.
  

  
  

• Why building a team isn’t optional if you want a coaching business that outlives your to-do list.
  

  
  

  
  

If you’ve ever felt like your coaching business is stuck because you can’t seem to get past “doing all the things,” this episode is going to be a game-changer for you.

Click play, and let me show you how to step into your true role – and finally stop being the bottleneck in your own business.

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Too many coaches fall into the trap of “winging it” on their calls.

Whether it’s client check-ins, group Q&As, or mentoring sessions, if there’s no structure, the calls lose impact.

Clients leave uncertain, disengaged, or overwhelmed—and over time, that damages trust, retention, and results.

In this episode, I break down why “winging it” is the fastest way to erode confidence in your coaching and how to put in place call structures that create predictability, consistency, and transformation.

Here’s what we dive into:

1. The Problem with Winging It – why lack of structure creates uncertainty and weakens the client experience.
   

   
   

2. The Power of Structure – how predictability builds trust, makes calls transformational, and actually gives you more freedom.
   

   
   

3. Simple Frameworks for Calls – proven templates you can use straight away to keep calls focused, productive, and valuable.
   

   
   

4. Mistakes to Avoid – from overloading clients with too many action steps to dominating the conversation instead of coaching.
   

   
   

5. Making Every Call Count – how to wrap up with clarity, notes, and next steps that keep momentum high.
   

   
   

   
   

If you want your clients to feel consistently supported, if you want to scale without chaos, and if you want your coaching business to run like a premium service rather than a hobby—this episode is a must-listen.

Click play now and discover how a few simple structures can completely transform your calls, your client experience, and ultimately, your business growth.

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Stop Over-Coaching: Build a Curriculum That Does the Heavy Lifting for You

After nearly a decade of coaching, one thing I’ve seen over and over is coaches burning themselves out by over-coaching.

You care deeply about your clients and you want to help – but if you’re answering the same questions, solving the same problems, and repeating yourself week after week, you’re wasting valuable time you could be using to grow your business.

In this episode, I break down exactly how to create a curriculum that handles the “heavy lifting” for you – without losing that personal connection your clients love.

I’ll walk you through why your coaching framework needs to be built around three to five core steps, and how to design resources your clients can access anytime, so they show up to calls better prepared, ask better questions, and get faster results.

We also explore the three-layer curriculum model that keeps your clients engaged for the long term:

1. Foundational Content – Pre-recorded modules, guides, and cheat sheets built on proven, lasting principles (not short-lived tactics).
   

   
   

2. Real-Time Coaching – Live Q&As, group calls, and mentoring sessions that bring your curriculum to life.
   

   
   

3. On-Demand Tools – Templates, scripts, and checklists that make implementation straightforward and repeatable.
   

   
   

You’ll hear exactly how we create this inside our own academy, including how to use your curriculum to make your program scalable, hireable, and consistent – and why you should never build it before selling your offer.

I share my own expensive mistake of doing just that (and how to avoid the same trap).

If you want to deliver world-class results without chaining yourself to your business 24/7, this episode will show you how to build a curriculum that works just as hard as you do – maybe harder.

Click play now to learn how to stop over-coaching, reclaim your time, and give your clients an even better experience.

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From Sign-Up to Success: Crafting a 5-Star Client Experience

If you've ever had a client say “yes” on a call and then go suspiciously quiet, this episode is for you.

In this conversation, Farah and I break down exactly what it takes to turn a client’s initial “I’m in” into long-term trust, transformation, and loyalty.

Because let’s be honest — signing up is just the start.

The real game-changer is what happens next.

We walk you through the five essential elements that shape our 5-star onboarding process, developed over nearly a decade of working with premium coaching clients.

Inside this episode, you’ll learn:

0.1 The Power of First Impressions We reveal how to prevent buyer’s remorse and instead spark confidence from the very first touchpoint — with a clear, simple, and personal onboarding flow that makes your client feel like they made the right decision (and then some).

0.2 The Three C’s That Create Lifelong Clients You’ll hear how we build Clarity, Connection, and Consistency into every part of the client journey — from mapping out their next 12 weeks to building deep trust in your delivery. (We even share a story of how two of our clients ended up having a sleepover — in a different country!)

0.3 How to Keep it Simple But PowerfulI outline our four-week onboarding curriculum structure — including how we get our clients to create their offer, pitch, and 12-month content roadmap within weeks — and why simplicity beats overwhelm every single time.

0.4 Red Flags That Are Ruining Your Retention We unpack the silent killers of client experience — from unclear next steps to tech overwhelm — and how to prevent communication gaps that leave your clients second-guessing you (and their investment).

0.5 Your Client Experience AuditWe wrap up with a simple but powerful challenge: audit your onboarding experience. Ask yourself: Is it Premium? Is it Personal? Is it Predictable? If not, this episode shows you how to fix it.

This isn’t theory.

This is what we actually do in our own business, with real clients, every single week.

If you're serious about creating a coaching business that retains clients, gets referrals, and delivers real transformation — this is your next play.

🎙 Click play above to listen now and start building your five-star client experience today.

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