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In this episode, I dive into one of the most important – yet often overlooked – aspects of building a successful coaching business: making sure you have the right people in the right seats.

Drawing from Jim Collins’ classic Good to Great and Gino Wickman’s Traction, I explore what it really takes to create a team that not only supports your vision but helps it come to life.

Collins reminds us that the first job of a leader isn’t to decide on the destination but to get the right people on the bus.

Wickman then takes it further with practical tools like the People Analyzer and the “Get It, Want It, Capacity to Do It” test, helping you evaluate if someone truly belongs in your business – and in what role.

I break down the four combinations every business owner faces:

• Wrong person, wrong seat – the ones you need to move on quickly.
  

  
  

• Wrong person, right seat – they might perform well, but if they don’t share your values, they’ll erode your culture.
  

  
  

• Right person, wrong seat – where training or repositioning can unlock hidden potential.
  

  
  

• Right person, right seat – the dream team members you should invest in and grow with.
  

  
  

Farah and I share real stories from our own team – the mistakes, the tough calls, and the breakthroughs – showing you exactly why values, trust, and capacity matter more than raw skills alone.

If you’re at a stage where you’re building a team, struggling with underperformance, or questioning whether you’ve made the right hires, this episode will give you clarity and a practical framework to make the tough decisions with confidence.

Click play and discover how to move from chaos to clarity in your coaching business.

Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:

👉⁠⁠⁠⁠⁠⁠⁠ Join the Facebook Group

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When Farah and I first started out in business nearly a decade ago, we were like most new entrepreneurs—wearing every hat in the business while trying to figure it all out as we went.

What we didn’t realise back then was that the very thing that helps your business grow isn’t just your coaching skills.

It’s having clear functions, roles, and structure in place.

In this episode of the Suit’s Podcast Show, I break down the eight core business functions every online coaching business needs to master:

• Learning & Development – Designing your offer, improving it, and ensuring your delivery gets results
  

  
  

• Marketing – Building visibility and creating content to put your offer in front of the right people
  

  
  

• Sales – Converting warm leads into paying clients with a clear sales process
  

  
  

• Coaching & Client Success – Delivering results through structured calls, accountability, and support
  

  
  

• Finance & Compliance – Managing cash flow, bookkeeping, taxes, and using systems like Profit First to protect your profit
  

  
  

• Vision & Strategy – Setting long-term goals, creating direction, and leading your company towards it
  

  
  

• Operations – Building systems, SOPs, and processes so the business can run without you being the bottleneck
  

  
  

• Team – Hiring, training, and managing the right people at the right time to help your business scale
  

  
  

I share real lessons from our own journey—like the £20,000 mistake I made by hiring someone before clarifying their role, and how shifting from outdated ‘dinosaur’ methods to streamlined systems helped us transform our business.

This episode will give you the clarity and structure you need to stop spinning your wheels, step fully into your role as a business owner, and finally build a coaching business that grows sustainably without consuming your life.

If you’re ready to move beyond the chaos and create a business that truly works, click play and let’s dive in.

Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:

👉⁠⁠⁠⁠⁠⁠ Join the Facebook Group

Check the link at the bottom of the description to join our FREE Group.

From Nurse to Health Coach: Gigi’s Inspiring Journey to Building Her Dream Coaching Business

In this episode, I sit down with one of our private clients, Gigi, to share the raw, honest journey of building her coaching business from the ground up.

Gigi is an intermittent fasting coach for busy mums, a registered nurse, and a homeschooling mum of two—all while travelling full-time across the US in an RV with her family.

You’ll hear how Gigi turned her personal 50-pound weight loss and health transformation into a business designed to help other mums achieve the same results—without the overwhelm of fad diets.

She opens up about her doubts, the leap of faith she took to work with us, and how our straightforward, step-by-step system gave her the confidence and clarity she needed to move forward.

Inside, Gigi shares:

• The struggle of balancing her nursing career, motherhood, homeschooling, and a new business.
  

  
  

• Why simplicity and structure made all the difference in choosing us as her mentors.
  

  
  

• The reality of highs (like signing clients even while sick) and lows (handling rejection and setbacks) as a coach.
  

  
  

• How the support, training, and community gave her the tools not just to grow her business—but to believe that she truly could do this.
  

  
  

• Why she’s now preparing to leave her nursing job and step fully into her dream role as a health coach.
  

  
  

If you’ve ever wondered whether it’s possible to grow a coaching business alongside a busy life—or if fear and doubt have held you back—Gigi’s story is living proof that with the right guidance and commitment, it’s possible to transform your life and career.

Hit play now and hear first-hand how Gigi made it happen.

Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:

👉⁠⁠⁠⁠⁠ Join the Facebook Group