If you've ever groaned at the thought of making another reel, this is the episode for you.

Curated by our friends at HI-FLOAT (and recorded live at the Sempertex International Balloon Convention) in this episode, I'm chatting with Maggie of Pop Charlotte—a balloon pro who not only runs a large, successful business but actually enjoys doing her own social media.

In this conversation, we cover:

• Why Maggie still runs her own social accounts despite having a full team

• How behind-the-scenes videos help her connect with clients

• The mindset that keeps her out of burnout and comparison

• Three fast, impactful tweaks to improve your Instagram profile
  
  

If you've been tempted to outsource your social media—or just avoid it altogether—this chat might just change your perspective.

In the UGlu Hotline, hear a tip I picked up from an episode guest - whether or not they knew it!

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RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Curated month by: HI-FLOAT

@popcharlotteballoons

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Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Courtney Lynette Creative Co.

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DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

Balloon Boss Mastermind & Summit

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The Bright Balloon on YouTube

In this episode curated by our friends at HI-FLOAT I'm chatting with Victoria of Balloons by Victoria, and we're getting real about what it means to build a balloon business and hire help that supports your life—not the other way around.

We cover:

• Why Victoria chose to stay home-based (and how she makes it work)

• How she got out of her own head and decided to hire help

• Her inflator and admin roles

• Sticking to the policies that she's set for her business

• Why she still rents U-Haul vans instead of buying a business vehicle

• The life-changing personal life hacks that she loves

• The freedom and flexibility that come with staying small (by choice!)
  
  

If you're juggling business growth with family life, or wondering whether hiring help could actually give you more freedom, you'll love this episode.

In the UGlu Hotline, hear my own tip for square arches!

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RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Curated month by: HI-FLOAT

@balloons_by_victoria_dz

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Courtney Lynette Creative Co.

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

Balloon Boss Mastermind & Summit

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@thebrightballoon

The Bright Balloon on YouTube

What's it really like to run a family manufacturing business in the balloon industry?

In this special in-person episode recorded at the Sempertex International Balloon Convention, I sit down with Andrea and Aidan from HI-FLOAT—the powerhouse mother-daughter duo helping lead one of the most beloved brands in our space.

We chat about:

• How HI-FLOAT started

• Why clearly defined roles are essential in a family-run business

• What it's like onboarding second and third-generation family members

• Advice for anyone considering launching a product-based business

• Making decisions based on facts,not feelings
  
  

Whether your spouse, kids, or siblings help out in your business, this episode is packed with practical takeaways (and a few funny family stories) you don't want to miss.

In the UGlu Hotline, hear a tip for attaching large foils in your garland.

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RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Curated month by: HI-FLOAT

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Courtney Lynette Creative Co.

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

Balloon Boss Mastermind & Summit

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On the Bright Side (Apple) On the Bright Side (Patreon)

50 Ideas for Email Marketing | Join the Bright Balloon email list

@thebrightballoon

The Bright Balloon on YouTube

If you've ever wondered what actually happens at a balloon convention—or whether it's worth the investment—this episode is for you.

I recorded this recap live from the Sempertex International Balloon Convention while the event was still in full swing. I share what the experience was like, how it compares to other conventions, and why I left feeling more energized than ever.

I talk about:

• The new Sempertex color launch and matching decor

• Why I loved the preset class schedules

• What made the instructor lineup so unique

• Vendor highlights (including latex dog toys!)

• The MBP (Master Balloon Professional) certification process, now available in the U.S.

• How it felt to be truly welcomed by the Sempertex team

Whether you're brand new to balloon decor or a seasoned pro, this episode will help you decide if attending this convention is right for you.

In the UGlu Hotline, hear what one listener wishes she had purchased earlier to relieve some of the work at installations.

Unlock three free bonus episodes!

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Courtney Lynette Creative Co.

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

Balloon Boss Mastermind & Summit

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50 Ideas for Email Marketing | Join the Bright Balloon email list

@thebrightballoon

The Bright Balloon on YouTube

If you've ever had a balloon installation fall (or had to refund a client because it didn't hold), this episode is for you.

In this conversation with Steve and Nicole from ProTapes, we dive deep into the adhesives balloon artists rely on—and how using the wrong tape could be costing you money, time, and clients.

We cover:

• Why ProTapes products are different from big-box tape
• The right tape for rigging, balloon adhesion, and framework
• How ProTapes has found a home in the balloon industry
• The many other industries they make product for

You'll walk away with a better understanding of how to use the right tools to build stronger, more professional installs—every single time.

In the UGlu Hotline, hear how I use a leaf blower in my business!

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RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Courtney Lynette Creative Co.

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

Balloon Boss Mastermind & Summit

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50 Ideas for Email Marketing | Join the Bright Balloon email list

@thebrightballoon

The Bright Balloon on YouTube

If your balloon business feels chaotic, it might be because you're missing one key ingredient: systems.

In this episode, I sit down with balloon artist and business coach Danielle, aka Coach Danni D, to talk about how to simplify your business with smart, repeatable processes that save time, reduce stress, and create freedom.

We discuss:

• The PACE framework for building systems that actually work

• Why you need systems before you hire help

• How to document your process (even if it's messy at first)

• The core systems every balloon pro should have

• Why syncing your business calendar with your personal life is non-negotiable

• How personal growth impacts business success
  
  

Danielle's insights are exactly what balloon professionals need to shift from burnout to balance.

In the UGlu Hotline, hear one listener's great tip for tracking and ordering balloon inventory.

Unlock three free bonus episodes!

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

@nolapartyboutique

coachdannid.com

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Courtney Lynette Creative Co.

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

Balloon Boss Mastermind & Summit

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On the Bright Side (Apple) On the Bright Side (Patreon)

50 Ideas for Email Marketing | Join the Bright Balloon email list

@thebrightballoon

The Bright Balloon on YouTube

Are you stuck in the day-to-day chaos of running your balloon business—constantly reacting, never really moving forward?

In this episode of, I sit down with business coach Andrea Liebross, who helps creative entrepreneurs stop spinning their wheels and start thinking like CEOs.

Andrea shares strategies for:

• Shifting from a reactive to a CEO mindset

• Using her TRUST process to take massive action

• Becoming a "big thinker"

• Setting weekly and daily "Big 3" lists to stay focused on what matters

• Tapping into your future you

• Knowing when it's time to hire a coach
  
  

Whether you're overwhelmed, underbooked, or just unsure of your next move, Andrea's advice will help you reclaim your confidence.

In the UGlu Hotline, hear why one listener puts everything in her shop on wheels!

Unlock three free bonus episodes!

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

andreaslinks.com

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Courtney Lynette Creative Co.

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

Balloon Boss Mastermind & Summit

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@thebrightballoon

The Bright Balloon on YouTube

Brittany and Patrick of Main Street Balloons turned a $300 side hustle into a full-time balloon business—and they did it while navigating new parenthood and while also working in their healthcare careers.

In this episode, they share their inspiring journey, how they manage their roles as a couple in business, and what it really takes to grow a profitable balloon company without burning out.

You'll learn:

• Why they finally stopped talking themselves out of starting

• How they've grown the business with zero debt

• The way they divide work between admin and installs

• How social media (and a little Disney magic) fuels their brand

• What they did to prepare for maternity leave

• Why working in healthcare actually helps them run a balloon business

This candid conversation is full of insight, humor, and practical advice—especially for balloon artists who are trying to grow while balancing family life.

In the UGlu Hotline, hear what one listener wishes he had implemented earlier in his business.

Unlock three free bonus episodes!

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

@mainstreetballoons

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Gemar

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

Balloon Boss Mastermind & Summit

- - - -

On the Bright Side (Apple) On the Bright Side (Patreon)

50 Ideas for Email Marketing | Join the Bright Balloon email list

@thebrightballoon

The Bright Balloon on YouTube