If you've ever groaned at the thought of making another reel, this is the episode for you.

Curated by our friends at HI-FLOAT (and recorded live at the Sempertex International Balloon Convention) in this episode, I'm chatting with Maggie of Pop Charlotte—a balloon pro who not only runs a large, successful business but actually enjoys doing her own social media.

In this conversation, we cover:

• Why Maggie still runs her own social accounts despite having a full team

• How behind-the-scenes videos help her connect with clients

• The mindset that keeps her out of burnout and comparison

• Three fast, impactful tweaks to improve your Instagram profile
  
  

If you've been tempted to outsource your social media—or just avoid it altogether—this chat might just change your perspective.

In the UGlu Hotline, hear a tip I picked up from an episode guest - whether or not they knew it!

Unlock three free bonus episodes!

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Curated month by: HI-FLOAT

@popcharlotteballoons

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Courtney Lynette Creative Co.

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

Balloon Boss Mastermind & Summit

- - - -

On the Bright Side (Apple) On the Bright Side (Patreon)

50 Ideas for Email Marketing | Join the Bright Balloon email list

@thebrightballoon

The Bright Balloon on YouTube

In this episode curated by our friends at HI-FLOAT I'm chatting with Victoria of Balloons by Victoria, and we're getting real about what it means to build a balloon business and hire help that supports your life—not the other way around.

We cover:

• Why Victoria chose to stay home-based (and how she makes it work)

• How she got out of her own head and decided to hire help

• Her inflator and admin roles

• Sticking to the policies that she's set for her business

• Why she still rents U-Haul vans instead of buying a business vehicle

• The life-changing personal life hacks that she loves

• The freedom and flexibility that come with staying small (by choice!)
  
  

If you're juggling business growth with family life, or wondering whether hiring help could actually give you more freedom, you'll love this episode.

In the UGlu Hotline, hear my own tip for square arches!

Unlock three free bonus episodes!

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Curated month by: HI-FLOAT

@balloons_by_victoria_dz

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Courtney Lynette Creative Co.

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

Balloon Boss Mastermind & Summit

- - - -

On the Bright Side (Apple) On the Bright Side (Patreon)

50 Ideas for Email Marketing | Join the Bright Balloon email list

@thebrightballoon

The Bright Balloon on YouTube

What's it really like to run a family manufacturing business in the balloon industry?

In this special in-person episode recorded at the Sempertex International Balloon Convention, I sit down with Andrea and Aidan from HI-FLOAT—the powerhouse mother-daughter duo helping lead one of the most beloved brands in our space.

We chat about:

• How HI-FLOAT started

• Why clearly defined roles are essential in a family-run business

• What it's like onboarding second and third-generation family members

• Advice for anyone considering launching a product-based business

• Making decisions based on facts,not feelings
  
  

Whether your spouse, kids, or siblings help out in your business, this episode is packed with practical takeaways (and a few funny family stories) you don't want to miss.

In the UGlu Hotline, hear a tip for attaching large foils in your garland.

Unlock three free bonus episodes!

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Curated month by: HI-FLOAT

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Courtney Lynette Creative Co.

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

Balloon Boss Mastermind & Summit

- - - -

On the Bright Side (Apple) On the Bright Side (Patreon)

50 Ideas for Email Marketing | Join the Bright Balloon email list

@thebrightballoon

The Bright Balloon on YouTube