This episode is a little bit different, but in a way that I think you're really going to enjoy. If you've ever felt confused about the brands that you're using in your business and wondering what's going on behind the scenes in the industry, you're not alone.

Most of us are just in our own businesses doing the work and not really sure what's happening in the bigger picture. But in this episode, I'm bringing you behind the curtain with Andrea and Barry from Betallic. This was recorded live at the International Balloon Convention, and we talked about the connection between Betallic and Sempertex.

If that's ever confused you, they explain that relationship, plus what's changed in the industry over time and how they're thinking about supporting balloon decorators moving forward. It's a really insightful behind the scenes conversation, and I think it will give you a lot more clarity and confidence in the brands that you're using to run your business.

Episodes this month are sponsored by Betallic! Be sure to check out the Betallic Balloon Club and mark your calendars for IBC in October 2026 in Miami, Florida.

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If you are someone who has either grown out of your home-based studio, or you don't even have a spot for a home-based studio, this episode is full of tips for you! I am talking with Heidy of Decor by Heidy about opening a brick and mortar store and some of the choices she made along the way that finally got her to her beautiful store located in Florida.

She also shares a really smart idea about outsourcing deliveries and how it's helped the installation side of her business, too.

And I'm excited that this month kicks off a new sponsorship and a new partnership with Betallic, who chose Heidy as their guest! Betallic is known around the world for high-quality foil and latex balloons, and for supporting the balloon community through education and inspiration.

If you're looking to grow your skills, be sure to check out Betallic Balloon Club, an online community where you can subscribe for monthly classes (including Heidy's!), learn new balloon recipes and connect with balloon artists from all over the world. Plus, mark your calendars for the IBC event happening October 20-22, 2026, in Miami, Florida.

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Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

buildwiththeguild.com

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

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In this episode, we are talking about something I both love and deeply struggle with: organization.

If you're a creative entrepreneur, especially in the balloon world, you probably have a space full of color, sizes, bins, tools, samples, etc. (And let's be honest… at least one drawer of shame!)

So I invited Tammy to the show. She is a professional organizer who pivoted from interior design into full time organization. And she's built an entire business helping people get their homes, offices, closets and pantries functioning beautifully.

We connected through 17hats, the CRM we both use behind the scenes to run our businesses, and I was excited to have her come on the show to share her knowledge. I wasn't expecting how much balloon and organization services have in common!

We're talking about systems, labeling, kids, clutter, inventory, overwhelm, junk drawers, and how organizing one tiny space can actually change your entire workflow.

So if you are like me and you have projects that you know you need to get done before the busy season hits, hopefully this episode gives you some tips and sparks a little bit of motivation to get your balloon space (or just your living space) a little bit more organized.

And thanks once again to this month's presenting sponsor, Tuftex!

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RESOURCES MENTIONED:

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Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

buildwiththeguild.com

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

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@simpleorganization

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