413. How Betallic and Sempertex work together

This episode is a little bit different, but in a way that I think you're really going to enjoy. If you've ever felt confused about the brands that you're using in your business and wondering what's going on behind the scenes in the industry, you're not alone.

Most of us are just in our own businesses doing the work and not really sure what's happening in the bigger picture. But in this episode, I'm bringing you behind the curtain with Andrea and Barry from Betallic. This was recorded live at the International Balloon Convention, and we talked about the connection between Betallic and Sempertex.

If that's ever confused you, they explain that relationship, plus what's changed in the industry over time and how they're thinking about supporting balloon decorators moving forward. It's a really insightful behind the scenes conversation, and I think it will give you a lot more clarity and confidence in the brands that you're using to run your business.

Episodes this month are sponsored by Betallic! Be sure to check out the Betallic Balloon Club and mark your calendars for IBC in October 2026 in Miami, Florida.

In the UGlu Hotline, hear a great tip for a ceiling installation without helium!

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