Dana met Amanda Northcutt at a Circle event and was immediately struck by how Amanda showed up — traveling, exploring, fully in visionary mode while her business ran without her. In this conversation, Amanda shares how she got there: from a health crash at 26 that forced her to reinvent her career, to building Level Up Creators into a team of 20 that constructs real, scalable businesses for thought leaders. Along the way, Dana and Amanda dig into the identity work that holds so many of us back, why experts are actually becoming more valuable in the age of AI, and the five things every recurring revenue business must have.

What We Cover:

• IntroHow Dana met Amanda and why she was the most valuable person in the room
• BackgroundAmanda's journey from workaholic to 20-hr weeks to founding Level Up Creators
• MindsetPlaying small even after big success — and how to peel off everyone else's expectations
• IdentityWhy we link growth with losing ourselves (and how to flip that script)
• FrameworkThe 5 things every successful recurring revenue business must have
• AI + ExpertsWhy the age of AI is actually the best time to be an expert — the HEARR framework
• Wrap-upMoney, bad people, and why growth is the most loving thing you can do for yourself

Connect with Amanda:

• Connect with Amanda on LinkedInlinkedin.com/in/northcuttamanda
• Level Up Creatorsmrraccelerator.com
• Email amanda@welevelupcreators.com
• LinkedIn linkedin.com/in/northcuttamanda

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In this episode, Dana unpacks something so many moms in business quietly carry: self-doubt, imposter syndrome, and the feeling that maybe success just isn't meant for them.

But what if that's not actually the problem?

What if the real issue is that success feels unsafe?

Dana shares why moms often reject abundance without even realizing it, the hidden "mom math" that keeps women small, and the belief systems that make success feel like a threat to motherhood, relationships, identity, and worth.

Inside this episode, she explores:

• why moms aren't usually afraid of failure
• the real reason success can feel scary
• the 3 beliefs that keep moms playing small
• why abundance doesn't make you a bad person
• how your business can model self-worth and emotional honesty for your kids
• what it means to stop rejecting the life you actually want

If you've ever felt torn between wanting more and feeling guilty for wanting it, this episode is for you.

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In this episode, Dana sits down with Wendy Snyder to talk about her new book, Fresh Start Your Family: Powerful Parenting to Restore Peace in Your Home, and the deeper truth behind raising strong-willed kids.

This conversation goes far beyond parenting tactics. Dana and Wendy unpack the connection between shame, perfectionism, nervous system regulation, emotional literacy, and the invisible burden so many moms carry when they feel responsible for fixing everything.

They talk about why the traits we're taught to tone down in ourselves and our kids are often the very things that make us powerful, resilient, and uniquely suited for the lives we're meant to live.

In this episode, they discuss:

• why strong-willed kids are not a problem to solve

• how shame gets passed down through parenting systems

• the connection between perfectionism and control

• why play, curiosity, and emotional honesty matter so much

• how to help kids learn peaceful conflict resolution

• what moms can let go of so they stop carrying the weight of everything

Connect with Wendy:

Book: Fresh Start Your Family — FreshStartFamilyOnline.com/pre-order

Podcast: Fresh Start Family Show

Instagram: @freshstartwendy

Free Strong-Willed Kids Learning Bundle: FreshStartFamilyOnline.com/secrets