How Amanda Northcutt Built a Business That Runs Without Her (And How You Can Too)

Dana met Amanda Northcutt at a Circle event and was immediately struck by how Amanda showed up — traveling, exploring, fully in visionary mode while her business ran without her. In this conversation, Amanda shares how she got there: from a health crash at 26 that forced her to reinvent her career, to building Level Up Creators into a team of 20 that constructs real, scalable businesses for thought leaders. Along the way, Dana and Amanda dig into the identity work that holds so many of us back, why experts are actually becoming more valuable in the age of AI, and the five things every recurring revenue business must have.

What We Cover:

• IntroHow Dana met Amanda and why she was the most valuable person in the room
• BackgroundAmanda's journey from workaholic to 20-hr weeks to founding Level Up Creators
• MindsetPlaying small even after big success — and how to peel off everyone else's expectations
• IdentityWhy we link growth with losing ourselves (and how to flip that script)
• FrameworkThe 5 things every successful recurring revenue business must have
• AI + ExpertsWhy the age of AI is actually the best time to be an expert — the HEARR framework
• Wrap-upMoney, bad people, and why growth is the most loving thing you can do for yourself

Connect with Amanda:

• Connect with Amanda on LinkedInlinkedin.com/in/northcuttamanda
• Level Up Creatorsmrraccelerator.com
• Email [e-mail]
• LinkedIn linkedin.com/in/northcuttamanda

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