Episodios

  • How Amanda Northcutt Built a Business That Runs Without Her (And How You Can Too)

    How Amanda Northcutt Built a Business That Runs Without Her (And How You Can Too)
    Apr 16 2026

    Dana met Amanda Northcutt at a Circle event and was immediately struck by how Amanda showed up — traveling, exploring, fully in visionary mode while her business ran without her. In this conversation, Amanda shares how she got there: from a health crash at 26 that forced her to reinvent her career, to building Level Up Creators into a team of 20 that constructs real, scalable businesses for thought leaders. Along the way, Dana and Amanda dig into the identity work that holds so many of us back, why experts are actually becoming more valuable in the age of AI, and the five things every recurring revenue business must have.

    What We Cover:

    • IntroHow Dana met Amanda and why she was the most valuable person in the room
    • BackgroundAmanda's journey from workaholic to 20-hr weeks to founding Level Up Creators
    • MindsetPlaying small even after big success — and how to peel off everyone else's expectations
    • IdentityWhy we link growth with losing ourselves (and how to flip that script)
    • FrameworkThe 5 things every successful recurring revenue business must have
    • AI + ExpertsWhy the age of AI is actually the best time to be an expert — the HEARR framework
    • Wrap-upMoney, bad people, and why growth is the most loving thing you can do for yourself

    Connect with Amanda:

    • Connect with Amanda on LinkedInlinkedin.com/in/northcuttamanda
    • Level Up Creatorsmrraccelerator.com
    • Email amanda@welevelupcreators.com
    • LinkedIn linkedin.com/in/northcuttamanda
    About BossMom:

    BossMom is the leading voice and resource for moms building businesses. We know you're not here to choose between being an amazing parent or running a successful business—you're here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com

    • Join the Boss Mom Community (free)bossmom.com/community
    • Upgrade to Boss Mom Plus — $197/yearbossmom.com/join
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    35 m
  • Why Success Feels So Scary for Moms

    Why Success Feels So Scary for Moms
    Apr 9 2026

    In this episode, Dana unpacks something so many moms in business quietly carry: self-doubt, imposter syndrome, and the feeling that maybe success just isn't meant for them.

    But what if that's not actually the problem?

    What if the real issue is that success feels unsafe?

    Dana shares why moms often reject abundance without even realizing it, the hidden "mom math" that keeps women small, and the belief systems that make success feel like a threat to motherhood, relationships, identity, and worth.

    Inside this episode, she explores:

    • why moms aren't usually afraid of failure
    • the real reason success can feel scary
    • the 3 beliefs that keep moms playing small
    • why abundance doesn't make you a bad person
    • how your business can model self-worth and emotional honesty for your kids
    • what it means to stop rejecting the life you actually want

    If you've ever felt torn between wanting more and feeling guilty for wanting it, this episode is for you.

    ✨ Join the free Boss Mom community:
    bossmom.com/community

    ✨ Explore Boss Mom Plus:
    bossmom.com/join
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    25 m
  • Breaking the Shame Cycle in Parenting with Wendy Snyder

    Breaking the Shame Cycle in Parenting with Wendy Snyder
    Apr 2 2026

    In this episode, Dana sits down with Wendy Snyder to talk about her new book, Fresh Start Your Family: Powerful Parenting to Restore Peace in Your Home, and the deeper truth behind raising strong-willed kids.

    This conversation goes far beyond parenting tactics. Dana and Wendy unpack the connection between shame, perfectionism, nervous system regulation, emotional literacy, and the invisible burden so many moms carry when they feel responsible for fixing everything.

    They talk about why the traits we're taught to tone down in ourselves and our kids are often the very things that make us powerful, resilient, and uniquely suited for the lives we're meant to live.

    In this episode, they discuss:

    • why strong-willed kids are not a problem to solve

    • how shame gets passed down through parenting systems

    • the connection between perfectionism and control

    • why play, curiosity, and emotional honesty matter so much

    • how to help kids learn peaceful conflict resolution

    • what moms can let go of so they stop carrying the weight of everything

    Connect with Wendy:

    Book: Fresh Start Your Family — FreshStartFamilyOnline.com/pre-order

    Podcast: Fresh Start Family Show

    Instagram: @freshstartwendy

    Free Strong-Willed Kids Learning Bundle: FreshStartFamilyOnline.com/secrets
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    Aún no se conoce
  • Two AI Personalities Discussed My Business Belief System—And It Was Wild

    Two AI Personalities Discussed My Business Belief System—And It Was Wild
    Mar 27 2026

    I tried something a little different… and honestly, it blew my mind.

    I uploaded my thoughts about going all in on my business into NotebookLM and had it turn everything into a podcast episode—hosted by two AI personalities who broke down my belief system in real time.

    What they uncovered?

    Way deeper than I expected.

    In this episode, we explore:

    • why moms in business aren't actually stuck because of strategy
    • the emotional blocks behind visibility and growth
    • the concept of the "exposure tax" and why success can feel scary
    • why stepping back isn't failure—it might be exactly what you need
    • how to know what you're truly "all in" on (and what you're not)

    This conversation is raw, insightful, and honestly… a little wild.

    If you've ever felt torn between wanting more and being afraid of what that might require, this episode is for you.

    ✨ Join the Boss Mom community:

    BossmomJoin the BossMom Community & App for free

    ✨ Explore Boss Mom Plus (our membership with tools, support, and guidance):

    BossmomBossMomPlus
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    27 m
  • Hey Mom, Stop Trying to Be Clever With Your Title

    Hey Mom, Stop Trying to Be Clever With Your Title
    Mar 19 2026
    Dana Malstaff 56 mins Edit Reply

    Stop Letting My Title Cost Me Clients: Focus on Frameworks, Not Labels

    In this episode, I explain how what I call myself—my title and even my business name—can actually confuse the market and keep me from getting the clients I want and building consistent income. After coaching thousands of women, I've seen that trying to be clever with a unique title backfires, so I need to stop making my title creative and instead focus on the framework I use to take someone from a problem to a transformation. I also share how titles can get tangled with my identity, especially as a mom whose sense of self keeps evolving, so I shouldn't pin my identity to a label. Finally, I challenge the old idea that I need a perfect business card or bio, and I invite listeners to email me or join the Boss Mom community to keep the conversation going.

    00:00 Titles That Repel Clients

    00:20 Welcome to Boss Mom

    00:44 Stop Being Clever

    01:39 Sell a Framework

    02:45 Titles and Identity Traps

    03:40 Lead With Results

    04:49 Ditch the Business Card

    05:44 Bios and Relationship Building

    06:20 Framework Sweet Spot

    06:43 Next Steps and Wrap Up
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    7 m
  • Nobody's Coming to Promote You: How to Climb Your Own Ladder as a Mom Entrepreneur

    Nobody's Coming to Promote You: How to Climb Your Own Ladder as a Mom Entrepreneur
    Mar 12 2026
    At BossMom, we're normalizing the conversations that help you grow a business while raising a family. In this episode, Dana gets real about something nobody tells you when you start your own business: nobody is coming to promote you. You're both the employee stuck in the trenches AND the CEO who decides promotions—so why are you still waiting for someone to tap you on the shoulder and tell you you're ready for the next level? Dana breaks down the three specific things keeping mom entrepreneurs stuck in the same role, making the same money, and doing the same work without any exit strategy in sight. She explains why you need both a promotion plan AND a retirement plan for your business (and no, not the 401k kind—she's talking about how you actually get out of the content game, the service-providing game, the doing-all-the-things game). From why you don't even realize a promotion is what you need, to how the Messaging Map Strategist Certification teaches you to sell before you master the skill (because confidence comes from talking about it, not waiting until you feel "ready"), this episode will shift how you see your trajectory. Plus, Dana shares why giving yourself a promotion isn't just good for your business—it's good for your kids to witness. Because model, don't martyr, always. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: →https://bossmom.com/sales-marketing/promotion/ 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren't just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. It's our private networking community built just for moms growing businesses—because you shouldn't have to do this alone. What You'll Learn in This Episode: ✨ Why nobody is coming to promote you (and why that's actually good news once you accept it) ✨ The three specific things keeping you stuck in the same role making the same money ✨ Why you need both a promotion plan AND a retirement plan for your business ✨ How to identify what systems you'd be promoting yourself for (hint: you probably don't even know what you're good at yet) ✨ Why the Messaging Map Strategist Certification teaches you to sell BEFORE you master the skill ✨ The difference between "I don't have the skills" and "I don't have the confidence" (and which one is really holding you back) ✨ Why giving yourself a promotion is actually good for your kids to witness Ready to move from service provider to strategist? The Messaging Map Strategist Certification is designed specifically for moms who are done trading time for money and ready to step into strategic, leveraged work that pays what you're actually worth. Check out https://go.nurturetoconvert.com/ntc-mapping-cert-sales-page to learn how you can give yourself the promotion you've been waiting for. Success doesn't come from doing more—it comes from doing what matters and making it easier to stay consistent. That's why tools like FutureMe GPT and Nurture to Convert AI were created: to help you take action, simplify your messaging, and grow your business without the overwhelm. Your audience is ready for you. Now it's about showing up in a way that works for you. Check out bossmom.com/futureme and nurturetoconvert.ai to see how much lighter business can feel. Don't forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you're not here to choose between being an amazing parent or running a successful business—you're here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com Elevate the routines you live in. Head to cozyearth.com and use code BOSSMOM for up to 20% off. And if you get a Post-Purchase Survey, be sure to mention you heard about Cozy Earth right here! Dana is obsessed with their Classic Cuddle Blanket. It feels like a weighted blanket and is so amazing she got a second one because her daughter kept stealing hers.
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    12 m
  • Friendship Breakups: Raise Standards, Not Boundaries with Annalie Bloomfield

    Friendship Breakups: Raise Standards, Not Boundaries with Annalie Bloomfield
    Mar 5 2026
    Friendship Breakups, Boundaries vs. Capacity, and Building Communities of Understanding At BossMom, we're normalizing the conversations that help you grow a business while raising a family. In this episode, Dana sits down with Annalie Bloomfield, author of Unapologetic: Unshackle Your Shame, Reclaim Your Power, for a refreshingly honest conversation about something nobody warned us about: friendship breakups in our 40s. They dive into why so many women are experiencing major friendship shifts right now, the difference between boundaries (exhausting) and raising your standards (empowering), and why your kids watching you pursue your dreams isn't selfish—it's the opposite of self-sacrifice. Annalie shares her powerful reframe: stop trying to set boundaries and start raising your standards. When you elevate what you're willing to accept for yourself, people naturally rise to meet you there—or they don't, and that's okay too. Dana introduces the concept of "unlimited capacity" versus the scarcity mindset that tells us we can't handle noise, chaos, or complications. They both agree: when you're in the right spaces with the right people, you discover you actually have infinite capacity for connection. From "paint your truck first" (Dana's reminder never to self-sacrifice like her birth father did) to "model, don't martyr" (the mantra every mom entrepreneur needs), this conversation will make you rethink everything you've been told about being a "good mom" and a "good friend." Plus, they explore why micro-communities and "communities of understanding" are the future—because sometimes you need different people for different parts of your life, and that's not only okay, it's healthy. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → https://bossmom.com/boss-mom-podcast/friendship-breakups 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren't just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. It's our private networking community built just for moms growing businesses—because you shouldn't have to do this alone. What You'll Learn in This Episode: ✨ Why friendship breakups are happening to so many women right now (and what the Fire Horse year has to do with it) ✨ The powerful difference between setting boundaries (exhausting) and raising your standards (empowering) ✨ How to shift from "I can't handle this" to "I have unlimited capacity for the right things" ✨ Why emotional honesty with your kids is the most important skill you can model ✨ What "communities of understanding" are and why they're the future of connection ✨ Why self-sacrifice doesn't make you a better mom—it just makes you depleted ✨ How to curate connections with discernment instead of obligation Success doesn't come from doing more—it comes from doing what matters and making it easier to stay consistent. That's why tools like FutureMe GPT and Nurture to Convert AI were created: to help you take action, simplify your messaging, and grow your business without the overwhelm. Your audience is ready for you. Now it's about showing up in a way that works for you. Check out bossmom.com/futureme and nurturetoconvert.ai to see how much lighter business can feel. Don't forget to like, comment, and subscribe for more episodes!
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    51 m
  • Your Kids Are Not Your Purpose

    Your Kids Are Not Your Purpose
    Feb 26 2026
    At BossMom, we're normalizing the conversations that help you grow a business while raising a family. In this episode, Dana tackles one of the most controversial beliefs she holds: your children should not be your purpose. Before you close this tab, hear her out—because this distinction might be the most liberating thing you hear all year. Dana opens up about why believing your kids are your only purpose actually burdens them with the weight of your unfulfilled dreams. She shares a heated debate she had at a Circle event where someone completely misunderstood what she meant, and breaks down the critical difference between "my kids ARE my purpose" versus "my kids GIVE ME purpose." One creates guilt, shame, and disconnection. The other creates fuel, integration, and a reciprocal relationship where you empower each other. From her five-year-old daughter's problem-solving at a pumpkin patch ("Mom, get your computer and make money while we're in the bouncy house!") to why she believes modeling beats martyring every single time, Dana challenges everything you've been told about what it means to be a "good mom." The real lesson? When you pursue your dreams openly and involve your kids in age-appropriate ways, you don't create disconnection—you create a team. And your kids learn more from watching you build something meaningful than from you sacrificing silently and resenting it later. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → https://bossmom.com/boss-mom-podcast/purpose/ 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren't just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. → It's our private networking community built just for moms growing businesses—because you shouldn't have to do this alone. What You'll Learn in This Episode: ✨ Why "your kids are your purpose" is actually burdensome to your children (and what to believe instead) ✨ The game-changing difference between kids BEING your purpose vs. kids GIVING you purpose ✨ Why modeling beats martyring every time—and what that actually looks like in practice ✨ How to involve your kids in your work in age-appropriate ways (from toddlers to teens) ✨ The disconnection trap: why shame and isolation around your ambitions harm your relationships more than the ambitions themselves ✨ Dana's "model, don't martyr" philosophy and why your kids need to see you pursue your dreams Success doesn't come from doing more—it comes from doing what matters and making it easier to stay consistent. That's why tools like FutureMe GPT and Nurture to Convert AI were created: to help you take action, simplify your messaging, and grow your business without the overwhelm. Your audience is ready for you. Now it's about showing up in a way that works for you. Check out bossmom.com/futureme and nurturetoconvert.ai to see how much lighter business can feel. Don't forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you're not here to choose between being an amazing parent or running a successful business—you're here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com Elevate the routines you live in. Head to cozyearth.com and use code BOSSMOM for up to 20% off. And if you get a Post-Purchase Survey, be sure to mention you heard about Cozy Earth right here! Dana is obsessed with their Cuddle Blanket. It feels like a weighted blanket and is so amazing she got a second one because her daughter kept stealing hers.
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    18 m