Welcome to the BetterNow Podcast — because your story deserves to win.
In this episode, host Anurag Shirahatti sits down with Akshay Kathariya, Co-Founder of The Tea Toast Co., to talk about life, growth, business, and building something meaningful in your 20s.
Akshay shares:
• How Tea Toast Co. started
• What co-founder partnerships look like behind the scenes
• Why debates and disagreements made the team stronger
• Balancing friendship and business
• Responsibility, risk and tough decisions
• Lessons from failure, growth and challenges
• The mindset young founders need to scale a brand
If you’re into startups, entrepreneurship or personal growth, this episode gives raw, relatable insights you won’t find in typical interviews.
Timestamps
(00:00) – Intro
(01:19) – Who is Akshay Kathariya?
(02:59) – Early family life
(03:31) – College days
(06:18) – First job
(08:23) – Tea Toast origin story
(10:45) – Starting a business in India
(11:44) – Financial backup
(13:17) – Building with limited finances
(14:16) – Financial crisis
(15:37) – Love life
(17:21) – Challenges while building Tea Toast
(18:33) – Early mistakes
(19:06) – What kept him going
(19:31) – Vision & name
(21:31) – Menu creation
(22:54) – Core values
(23:29) – Competing in the market
(24:14) – Ambience design
(25:07) – Breakthrough moment
(25:53) – Do you need a fourth founder?
(26:16) – Handling founder conflicts
(27:26) – Choosing a co-founder
(28:02) – Role of social media
(28:34) – Brand vibe vs promotions
(29:09) – Advice to younger self
(29:28) – Myth about entrepreneurship
(30:01) – Definition of success
(30:27) – Introducing yourself beyond labels
(31:15) – Who are you when no one is watching?
(31:43) – The version he misses
(32:37) – Past wound that shaped him
(33:43) – What love means
(34:26) – Something he misses
(34:44) – Life-changing person
(35:45) – Proudest moment
(36:23) – Lack of closure
(37:01) – Realising he deserved better
(37:27) – Best advice
(38:10) – Worst advice
(38:21) – One thing he stopped caring about
(38:44) – Networking as wealth
(39:43) – Gen Z corporate mindset
(41:50) – Advice for someone starting Tea Toast
(42:50) – Riskiest decision
(43:41) – Starting with ₹10,000?
(44:49) – Success is not fixed
(45:21) – Society killing dreams
(46:02) – Journey in 3 words
(46:15) – Outro
BetterNow Podcast by Anurag Shirahatti
Stories and conversations that help you grow — because your story deserves to win.
Instagram: / the_anurag_shirahatti
Podcast Page: / betternow.podcast_
Akshay Kathariya
Co-Founder, The Tea Toast Co.
Instagram: / akshaykathariya
TimestampsAbout the ShowGuest