If you’re trying to appeal to everyone, you’ll end up appealing to no one. In this episode, I’ll walk you through how to identify and attract your ideal clients — the ones who truly value what you offer, pay on time, and keep coming back. You’ll learn how to fine-tune your message, stop wasting energy on time-wasters and tyre-kickers, and start building a brand that naturally draws in loyal landlords, investors, and guests who trust you. Tune in and grab your free training at welcome.airbnbblueprint.co.uk to map out your full client journey, boost your direct bookings, and grow your profits sustainably.

THE AIRBNB BLUEPRINT CONSULTANT - CONTACT US https://welcome.airbnbblueprint.co.uk

KEY TAKEAWAYS

• Your business can only grow as clearly as you can define who it’s for.
• Saying “I serve contractors or leisure guests” is still too vague — specificity wins.
• When you niche down, your content becomes clearer and your marketing becomes magnetic.
• The more you narrow your audience, the easier it becomes to attract the right clients and close deals.
• Don’t just focus on demographics — dig deeper into fears, frustrations, goals, daily routines, and what they value most.
• Understand yourself too: which clients energise you, and which ones drain your time and sanity?
• Your sweet spot = what you enjoy + what clients value + what you can deliver exceptionally well.
• Craft a clear one-liner: “I help [WHO] achieve [WHAT] by [HOW].”
• Once your ideal client is defined, your content, networking, bio, and messaging all start working automatically.
• Attract clients who value your service, pay your rates, respect your time, and stick with you long-term.
• The goal isn’t more enquiries — it’s the right enquiries.

BEST MOMENTS

“You see, if you’re trying to appeal to everyone, you end up appealing to no one.”

“Your business can only grow as clearly as you can define who it’s for.”

“When you can see your ideal client in your mind, you can market to them directly.”

“Life’s too short to work with people who drain your energy.”

“The goal isn’t to get more people — it’s to get the right people.”

“When you nail your ideal client, everything changes.”

EPISODE RESOURCES

Book a strategy call with The Airbnb Blueprint Consultant: https://calendly.com/airbnbblueprint

LINKS

FREE Airbnb Blueprint Coaching Community – https://www.facebook.com/groups/2342454789487705

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years.

This Airbnb business has allowed each of them to create their own tailor-made lifestyle by design.

Pooh left the corporate world as an electrical engineer to spend more time with his growing family, while Alex enjoys life in sunny Spain—road cycling and hiking the Tramuntana mountain ranges.

Meet Lodgify - your powerhouse all-in-one vacation rental software built especially for hosts just like you. From direct bookings to full automation, Lodgify provides everything you need to grow your brand, increase profits, and simplify daily operations. With over $3,000 worth of free onboarding, you’ll get personalised support to help you build a stunning direct booking website and manage reservations, payments, and guest communication all from one easy-to-use dashboard or mobile app. Join thousands of hosts who are ditching high OTA fees and taking back control with Lodgify’s trusted, flexible platform. EXCLUSIVE BLACK FRIDAY DEAL: Use code BF65ABPVIP for 70% off all yearly and bi-yearly plans until 30th November’25. Link: https://lodgify.com/?afmc=2cq

In this episode, I’m breaking down the real reason leads aren’t converting… and it’s not your price, your pitch, or your platform. It’s your client journey - and chances are, it’s leaking faster than a toddler with no nappy. We’ll walk through how to map your client journey step by step, where most operators lose sales before they even make the offer, and how to build a funnel that actually does the heavy lifting. And if you want to see this in action? I’m hosting a FREE masterclass on Monday 17th November 2025 at 7pm UK time. We’re going deep into how to fix your sales system and create predictable revenue — without the hustle. Registration Link: https://us06web.zoom.us/meeting/register/NbBRe9uHRgCMF9SQHJOaUA

THE AIRBNB BLUEPRINT CONSULTANT - CONTACT US https://welcome.airbnbblueprint.co.uk

KEY TAKEAWAYS

• Sales isn’t a single point — it’s a journey made up of multiple stages.

• Every client interaction either moves them closer to saying “yes” or pushes them away.

• Friction kills conversions — make your client journey simple, smooth, and intentional.

• You must map out your stages from awareness to retention so you can fix leaks and measure progress.

• Simplify your offer — if someone can’t explain what you do in one sentence, it’s too complicated.

• Track your leads — even a spreadsheet will show you where you’re winning or losing sales.

• Consistent follow-up and nurturing turn “maybe laters” into “yes” clients.

• Building trust before you ever pitch makes sales natural and predictable.

BEST MOMENTS

“Sales isn’t a single moment — it’s a sequence, a journey.” “Every interaction moves your client closer to ‘yes’ or further away without you realizing.” “If your offer isn’t clear in one sentence, that’s the first link in your broken journey.” “The numbers don’t lie — track what’s happening so you can fix it.” “Your sales aren’t stuck because you’re bad at selling. They’re stuck because the path isn’t clear.”

EPISODE RESOURCES

Book a strategy call with The Airbnb Blueprint Consultant: https://calendly.com/airbnbblueprint

LINKS

FREE Airbnb Blueprint Coaching Community – Join here

https://www.facebook.com/groups/2342454789487705

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years. This Airbnb business has given them both the freedom to design their own lifestyles.

Pooh left a corporate career as an electrical engineer to spend more time with his young family.

Alex enjoys life in sunny Spain, road cycling, and hiking in the Tramuntana mountains.

Meet Lodgify - your powerhouse all-in-one vacation rental software built especially for hosts just like you. From direct bookings to full automation, Lodgify provides everything you need to grow your brand, increase profits, and simplify daily operations. With over $3,000 worth of free onboarding, you’ll get personalised support to help you build a stunning direct booking website and manage reservations, payments, and guest communication all from one easy-to-use dashboard or mobile app. Join thousands of hosts who are ditching high OTA fees and taking back control with Lodgify’s trusted, flexible platform. Use code ABP20 for 20% off all yearly and bi-yearly plans until September 30th, 2025.

https://lodgify.com/?afmc=2cq

This week, I’m pulling back the curtain on the ugly truth behind serviced accommodation — the part no one posts about. From a guest who seemed perfect on paper to a full-blown nightmare that spiralled into social workers, property damage, and pure chaos — I’m sharing it all. But here’s the twist… every dark experience has a silver lining, and this one led me straight to the smarter, calmer, and far more profitable path — building recurring revenue through selling enquiries instead of surviving bad guests. If you’ve ever had “that” guest from hell, you’ll want to hear this one.

THE AIRBNB BLUEPRINT CONSULTANT - CONTACT US https://welcome.airbnbblueprint.co.uk

KEY TAKEAWAYS

• Even “perfect” guests can turn into your worst nightmare — always trust your gut and your systems.
• Never skip routine cleans, even when guests request privacy — it’s a red flag, not a courtesy.
• When things go wrong, the stress costs more than the damages — downtime means lost income.
• You’re not just managing properties; you’re managing people — and people can be unpredictable.
• Every bad guest experience is feedback for your business structure. Use it to build better systems.
• Real success comes from recurring revenue — not relying on the next guest or OTA platform.
• Building marketing systems that generate consistent leads gives you freedom and scalability.

BEST MOMENTS

“When it goes wrong, holy shit, it really goes wrong.”

“They don’t show you the anxiety of calculating how much it’s going to cost just to put things right.”

“This business isn’t passive — it’s people management. And people, my friend, can be unpredictable.”

“After weeks like this, I can see it clearly now — the real power isn’t in chasing bookings, it’s in owning the system that feeds them.”

“Every messy guest, every bad week, every sleepless night — it’s just a reminder your business deserves better systems.”

EPISODE RESOURCES

Book a strategy call with The Airbnb Blueprint Consultant: https://calendly.com/airbnbblueprint

LINKS

FREE Airbnb Blueprint Coaching Community – Join here

- https://www.facebook.com/groups/2342454789487705

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years. This Airbnb business has given them both the freedom to design their own lifestyles.

Pooh left a corporate career as an electrical engineer to spend more time with his young family.

Alex enjoys life in sunny Spain, road cycling, and hiking in the Tramuntana mountains.

Meet Lodgify - your powerhouse all-in-one vacation rental software built especially for hosts just like you. From direct bookings to full automation, Lodgify provides everything you need to grow your brand, increase profits, and simplify daily operations. With over $3,000 worth of free onboarding, you’ll get personalised support to help you build a stunning direct booking website and manage reservations, payments, and guest communication all from one easy-to-use dashboard or mobile app. Join thousands of hosts who are ditching high OTA fees and taking back control with Lodgify’s trusted, flexible platform. Use code ABP20 for 20% off all yearly and bi-yearly plans until September 30th, 2025.

https://lodgify.com/?afmc=2cq

In this episode, I sit down with Chris and Aida - the inspiring duo behind Prime Acrobatics, the ethical acrobatics empire built on passion, purpose, and community. From Cirque du Soleil tours to leading a 100-strong team, their story is all about balance — between creativity and structure, growth and giving back. We dive into what it really takes to build a purpose-led business that scales with integrity. Whether you’re in property, performance, or entrepreneurship, this chat will remind you — success isn’t about growing fast, it’s about building right.

THE AIRBNB BLUEPRINT CONSULTANT - CONTACT US https://welcome.airbnbblueprint.co.uk

• Prime Acrobatics grew from a shared passion for movement into a multi-location business serving hundreds of families.

• Building a business is like acrobatics — it requires balance, coordination, and trust.

• Passion is important, but systems, strategy, and structure are what allow a company to scale.

• Strong community and culture are key to retaining staff and creating long-term success.

• Location and property decisions can make or break your business — Prime’s sites in Woking and Camberley show how the right space supports growth.

• Franchising and property investment can offer expansion opportunities, but keeping core values intact is essential.

• Empowering young staff builds leadership skills and prepares the next generation.

BEST MOMENTS

“Every business hits a point where passion alone isn’t enough — you need systems, strategy, and structure.”

“We wanted to build more than a gym — we wanted to build a community.”

“Whether it’s acrobatics or property, it’s all about balance and trusting the process.”

“Our goal was to create a space where people feel welcome, supported, and inspired.”

EPISODE RESOURCES

Prime Acrobatics

Website: https://primeacrobatics.co.uk

Instagram: @primeacrobatics

Facebook: Prime Acrobatics

Prime Acrobatics is a leading community-based gymnastics and acrobatics centre in Woking, Surrey. Founded in 2012 by Chris Bowler and Clem Malcolmson, their mission is to help people of all ages build confidence, strength, and balance through movement. With over 1,700 members and 100+ weekly classes, Prime has become a hub for fitness, creativity, and community - proudly recognised by British Gymnastics and shortlisted multiple times for National Community Club of the Year.

https://primeacrobatics.com

LINKS

FREE Airbnb Blueprint Coaching Community – Join here

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years. This Airbnb business has given them both the freedom to design their own lifestyles.

Pooh left a corporate career as an electrical engineer to spend more time with his young family.

Alex enjoys life in sunny Spain, road cycling, and hiking in the Tramuntana mountains.

Meet Lodgify - your powerhouse all-in-one vacation rental software built especially for hosts just like you. From direct bookings to full automation, Lodgify provides everything you need to grow your brand, increase profits, and simplify daily operations. With over $3,000 worth of free onboarding, you’ll get personalised support to help you build a stunning direct booking website and manage reservations, payments, and guest communication all from one easy-to-use dashboard or mobile app. Join thousands of hosts who are ditching high OTA fees and taking back control with Lodgify’s trusted, flexible platform. Use code ABP20 for 20% off all yearly and bi-yearly plans until September 30th, 2025.

https://lodgify.com/?afmc=2cq

Let me ask you something — if someone lands on your profile or hears your elevator pitch, can they instantly tell what you do, who you help, and why they should care? Because if not, you’re not just blending in… you’re invisible — and invisible doesn’t sell. In today’s episode, we’re diving deep into why your messaging matters more than your logo, your website, or your reels, and how a strong core message instantly builds trust, authority, and connection with your ideal clients. I’ll show you how to craft a message so clear it makes people stop scrolling, lean in, and say — “Yep…That’s me.” Let’s Get into It!

THE AIRBNB BLUEPRINT CONSULTANT – CONTACT US

https://welcome.airbnbblueprint.co.uk

KEY TAKEAWAYS

• Your core message is your business identity in one sentence — it defines who you serve and what transformation you deliver.
• Your secondary messages are your stories, beliefs, and proof points that build trust and connection.
• A strong message attracts your ideal clients and repels the wrong ones — and that’s exactly what you want.
• Clarity builds confidence. Confusion costs you opportunities.
• “Visibility hates vagueness.” Be bold and clear in your communication.
• Every piece of content — from your posts to your pitches — should align with your core and secondary messages.
• People don’t just buy from brands; they buy from people.
• Keep testing and refining your message. Your business will evolve — your message should too.

BEST MOMENTS

“Your message isn’t your logo or your website — it’s the heartbeat of your business.”

“If your audience reads your message and says, ‘That’s me!’ — you’ve nailed it.”

“Clarity converts. Confusion costs you.”

“Visibility hates vagueness — people trust clarity.”

“Your message should attract the right people and repel the wrong ones.”

“People resonate with you, not just your brand.”

EPISODE RESOURCES

Book a strategy call with The Airbnb Blueprint Consultant: https://calendly.com/airbnbblueprint

LINKS

FREE Airbnb Blueprint Coaching Community – Join here

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years. This Airbnb business has given them both the freedom to design their own lifestyles.

Pooh left a corporate career as an electrical engineer to spend more time with his young family.

Alex enjoys life in sunny Spain, road cycling, and hiking in the Tramuntana mountains.

Meet Lodgify - your powerhouse all-in-one vacation rental software built especially for hosts just like you. From direct bookings to full automation, Lodgify provides everything you need to grow your brand, increase profits, and simplify daily operations. With over $3,000 worth of free onboarding, you’ll get personalised support to help you build a stunning direct booking website and manage reservations, payments, and guest communication all from one easy-to-use dashboard or mobile app. Join thousands of hosts who are ditching high OTA fees and taking back control with Lodgify’s trusted, flexible platform. Use code ABP20 for 20% off all yearly and bi-yearly plans until September 30th, 2025.

https://lodgify.com/?afmc=2cq

In this episode, Alex breaks down one of the most important lessons for anyone building an Airbnb or sourcing business — knowing your worth.

Too many new connectors and hosts undervalue their time, hesitate to charge, or treat their work like favors instead of business. Alex shares the mindset and method that changed everything for him: The 15% Rule.

You’ll learn how this simple, repeatable rule can transform your approach, help you speak with confidence about money, and build a real, sustainable income from your connections.

If you’ve ever struggled to say your price out loud or felt awkward asking to be paid — this episode is going to change that.

THE AIRBNB BLUEPRINT CONSULTANT – CONTACT US

https://welcome.airbnbblueprint.co.uk

KEY TAKEAWAYS

• The 15% Rule: Why charging 15% of every confirmed booking keeps your business structured and professional.
• People respect boundaries — setting your rate early attracts serious clients and filters out time-wasters.
• If you start by giving things away for free, it’s hard to charge later — people don’t “unlearn” free.
• Confidence builds trust. When you state your rate calmly and clearly, others follow your lead.
• Always confirm your fee in writing and get paid when the booking is confirmed, not after checkout.
• Protect your time — you’re not running favors, you’re running a business.
• Clarity beats cleverness: one sentence can position you as a professional.
• Consistency in your habits, tone, and follow-up proves your value more than any sales pitch ever could.
• When you value your own time, you attract the kind of clients who do the same.

BEST MOMENTS

“The moment you remove the word free from your vocabulary, your business begins.”

“If you can’t say your number out loud, how can anyone else believe in it?”

“15% isn’t just a number — it’s a statement that your time, skill, and effort matter.”

“Confidence is contagious. When you know your value, others feel it.”

“The people who pay you respect you more. The ones who get it for free disappear when they don’t need you.”

LINKS

FREE Airbnb Blueprint Coaching Community – Join Here

https://www.facebook.com/groups/2342454789487705

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years. -

This AirBnB Business has allowed each of them to create their own tailor-made ‘lifestyle by design.’

Pooh chose to escape the corporate life as an electrical engineer instead to spend his time at home with his young and growing family, and Alex likes to spend most of his time in sunny Spain enjoying his love for road cycling or even hiking in the Tramuntana mountain ranges.

Meet Lodgify - your powerhouse all-in-one vacation rental software built especially for hosts just like you. From direct bookings to full automation, Lodgify provides everything you need to grow your brand, increase profits, and simplify daily operations. With over $3,000 worth of free onboarding, you’ll get personalised support to help you build a stunning direct booking website and manage reservations, payments, and guest communication all from one easy-to-use dashboard or mobile app. Join thousands of hosts who are ditching high OTA fees and taking back control with Lodgify’s trusted, flexible platform. Use code ABP20 for 20% off all yearly and bi-yearly plans until September 30th, 2025.

https://lodgify.com/?afmc=2cq

In this episode, Alex shares how to escape the overcrowded contractor market and tap into hidden pockets of demand that most hosts completely overlook. By leaning into overlooked niches like film & TV productions, NHS staff, insurance placements, and event crews, you can secure long-term, higher-paying bookings — without battling in the same Facebook groups as everyone else.

If you’re serious about building a profitable Airbnb business that’s stable year-round, this episode is packed with practical strategies you can use to stand out and scale.

THE AIRBNB BLUEPRINT CONSULTANT - CONTACT US

https://welcome.airbnbblueprint.co.uk

KEY TAKEAWAYS

• Stop fishing in the busiest pond (contractor Facebook groups) — think differently to grow.
• Hidden demand niches include:
• Film & TV crews who book blocks of apartments near sets.
• NHS teams on rotation needing reliable, quiet homes.
• Insurance & loss adjusters housing families during repairs.
• Local authorities relocating tenants or placing carers.
• Event crews, exhibitions & touring teams looking for short-term housing.
• These niches value certainty and ease more than low prices.
• Building relationships with coordinators creates repeat, stress-free bookings.
• Protect your margins: solving problems justifies your 15%+ fee.
• Create a small bench of trusted hosts and a “mini-catalog” to respond fast.
• Pick just 2 niches and go deep for a month — that’s all you need to get started.

BEST MOMENTS

“Everybody’s chasing the same people. You’ve got to stand out and specialise.”

“Money flows to problem solvers, not to people who blend into the crowd.”

“Give them three clean options fast, and you’ll win the booking.”

“One family insurance placement can pay more than a summer of tourists.”

“When you deliver for a council team once, they’ll share your name across departments.”

“You don’t need hundreds of contacts. Ten conversations a week is enough to start.”

LINKS

FREE Airbnb Blueprint Coaching Community – Join here

https://www.facebook.com/groups/2342454789487705

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years. -

This AirBnB Business has allowed each of them to create their own tailor-made ‘lifestyle by design.’

Pooh chose to escape the corporate life as an electrical engineer instead to spend his time at home with his young and growing family, and Alex likes to spend most of his time in sunny Spain enjoying his love for road cycling or even hiking in the Tramuntana mountain ranges.

Meet Lodgify - your powerhouse all-in-one vacation rental software built especially for hosts just like you. From direct bookings to full automation, Lodgify provides everything you need to grow your brand, increase profits, and simplify daily operations. With over $3,000 worth of free onboarding, you’ll get personalised support to help you build a stunning direct booking website and manage reservations, payments, and guest communication all from one easy-to-use dashboard or mobile app. Join thousands of hosts who are ditching high OTA fees and taking back control with Lodgify’s trusted, flexible platform. Use code ABP20 for 20% off all yearly and bi-yearly plans until September 30th, 2025.

https://lodgify.com/?afmc=2cq

In todays episode Alex breaks down one of the biggest shifts happening in the serviced accommodation space right now — the mass exodus of hosts leaving the rent-to-rent game.

But while many see burnout and closures, Alex explains why this “fallout” is actually a golden opportunity. The demand for accommodation hasn’t gone away — it’s simply shifted. Contractors, relocation teams, social housing providers, and families in transition are all still searching for places to stay.

The real winners in this new era? Connectors — people who match struggling hosts and landlords with clients who need housing.

THE AIRBNB BLUEPRINT CONSULTANT - CONTACT US

https://welcome.airbnbblueprint.co.uk

KEY TAKEAWAYS

• Hosts across the UK are quietly exiting the market, leaving properties and opportunities behind.
• The demand hasn’t disappeared — it’s shifted from tourists to contractors, relocations, and organizations.
• You don’t need to own or lease property to profit; you need to connect supply with demand.
• Building relationships (not listings) is the real currency in 2025.
• Position yourself as a problem-solver, not another host, and you’ll create long-term revenue streams.
• Catching the fallout means stepping in where others quit and turning it into opportunity.

BEST MOMENTS

“Most hosts didn’t fail because they were lazy. They failed because the game changed and they didn’t change with it.”

“The money in short-term accommodation was never really in the property. It was in the placement.”

“You don’t need to own anything. If you know hosts and you know clients, you can build a business as the connector.”

“Relationships are the new currency — with hosts, landlords, and clients. That’s where the opportunities live.”

LINKS

FREE Airbnb Blueprint Coaching Community – https://www.facebook.com/groups/2342454789487705

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years.

This Airbnb business has allowed each of them to create their own tailor-made ‘lifestyle by design.’

Pooh chose to escape the corporate life as an electrical engineer instead to spend his time at home with his young and growing family, and Alex likes to spend most of his time in sunny Spain enjoying his love for road cycling or hiking in the Tramuntana mountain ranges.