If you’re trying to appeal to everyone, you’ll end up appealing to no one. In this episode, I’ll walk you through how to identify and attract your ideal clients — the ones who truly value what you offer, pay on time, and keep coming back. You’ll learn how to fine-tune your message, stop wasting energy on time-wasters and tyre-kickers, and start building a brand that naturally draws in loyal landlords, investors, and guests who trust you. Tune in and grab your free training at welcome.airbnbblueprint.co.uk to map out your full client journey, boost your direct bookings, and grow your profits sustainably.

THE AIRBNB BLUEPRINT CONSULTANT - CONTACT US https://welcome.airbnbblueprint.co.uk

KEY TAKEAWAYS

• Your business can only grow as clearly as you can define who it’s for.
• Saying “I serve contractors or leisure guests” is still too vague — specificity wins.
• When you niche down, your content becomes clearer and your marketing becomes magnetic.
• The more you narrow your audience, the easier it becomes to attract the right clients and close deals.
• Don’t just focus on demographics — dig deeper into fears, frustrations, goals, daily routines, and what they value most.
• Understand yourself too: which clients energise you, and which ones drain your time and sanity?
• Your sweet spot = what you enjoy + what clients value + what you can deliver exceptionally well.
• Craft a clear one-liner: “I help [WHO] achieve [WHAT] by [HOW].”
• Once your ideal client is defined, your content, networking, bio, and messaging all start working automatically.
• Attract clients who value your service, pay your rates, respect your time, and stick with you long-term.
• The goal isn’t more enquiries — it’s the right enquiries.

BEST MOMENTS

“You see, if you’re trying to appeal to everyone, you end up appealing to no one.”

“Your business can only grow as clearly as you can define who it’s for.”

“When you can see your ideal client in your mind, you can market to them directly.”

“Life’s too short to work with people who drain your energy.”

“The goal isn’t to get more people — it’s to get the right people.”

“When you nail your ideal client, everything changes.”

EPISODE RESOURCES

Book a strategy call with The Airbnb Blueprint Consultant: https://calendly.com/airbnbblueprint

LINKS

FREE Airbnb Blueprint Coaching Community – https://www.facebook.com/groups/2342454789487705

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years.

This Airbnb business has allowed each of them to create their own tailor-made lifestyle by design.

Pooh left the corporate world as an electrical engineer to spend more time with his growing family, while Alex enjoys life in sunny Spain—road cycling and hiking the Tramuntana mountain ranges.

Meet Lodgify - your powerhouse all-in-one vacation rental software built especially for hosts just like you. From direct bookings to full automation, Lodgify provides everything you need to grow your brand, increase profits, and simplify daily operations. With over $3,000 worth of free onboarding, you’ll get personalised support to help you build a stunning direct booking website and manage reservations, payments, and guest communication all from one easy-to-use dashboard or mobile app. Join thousands of hosts who are ditching high OTA fees and taking back control with Lodgify’s trusted, flexible platform. EXCLUSIVE BLACK FRIDAY DEAL: Use code BF65ABPVIP for 70% off all yearly and bi-yearly plans until 30th November’25. Link: https://lodgify.com/?afmc=2cq

In this episode, I’m breaking down the real reason leads aren’t converting… and it’s not your price, your pitch, or your platform. It’s your client journey - and chances are, it’s leaking faster than a toddler with no nappy. We’ll walk through how to map your client journey step by step, where most operators lose sales before they even make the offer, and how to build a funnel that actually does the heavy lifting. And if you want to see this in action? I’m hosting a FREE masterclass on Monday 17th November 2025 at 7pm UK time. We’re going deep into how to fix your sales system and create predictable revenue — without the hustle. Registration Link: https://us06web.zoom.us/meeting/register/NbBRe9uHRgCMF9SQHJOaUA

THE AIRBNB BLUEPRINT CONSULTANT - CONTACT US https://welcome.airbnbblueprint.co.uk

KEY TAKEAWAYS

• Sales isn’t a single point — it’s a journey made up of multiple stages.

• Every client interaction either moves them closer to saying “yes” or pushes them away.

• Friction kills conversions — make your client journey simple, smooth, and intentional.

• You must map out your stages from awareness to retention so you can fix leaks and measure progress.

• Simplify your offer — if someone can’t explain what you do in one sentence, it’s too complicated.

• Track your leads — even a spreadsheet will show you where you’re winning or losing sales.

• Consistent follow-up and nurturing turn “maybe laters” into “yes” clients.

• Building trust before you ever pitch makes sales natural and predictable.

BEST MOMENTS

“Sales isn’t a single moment — it’s a sequence, a journey.” “Every interaction moves your client closer to ‘yes’ or further away without you realizing.” “If your offer isn’t clear in one sentence, that’s the first link in your broken journey.” “The numbers don’t lie — track what’s happening so you can fix it.” “Your sales aren’t stuck because you’re bad at selling. They’re stuck because the path isn’t clear.”

EPISODE RESOURCES

Book a strategy call with The Airbnb Blueprint Consultant: https://calendly.com/airbnbblueprint

LINKS

FREE Airbnb Blueprint Coaching Community – Join here

https://www.facebook.com/groups/2342454789487705

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years. This Airbnb business has given them both the freedom to design their own lifestyles.

Pooh left a corporate career as an electrical engineer to spend more time with his young family.

Alex enjoys life in sunny Spain, road cycling, and hiking in the Tramuntana mountains.

Meet Lodgify - your powerhouse all-in-one vacation rental software built especially for hosts just like you. From direct bookings to full automation, Lodgify provides everything you need to grow your brand, increase profits, and simplify daily operations. With over $3,000 worth of free onboarding, you’ll get personalised support to help you build a stunning direct booking website and manage reservations, payments, and guest communication all from one easy-to-use dashboard or mobile app. Join thousands of hosts who are ditching high OTA fees and taking back control with Lodgify’s trusted, flexible platform. Use code ABP20 for 20% off all yearly and bi-yearly plans until September 30th, 2025.

https://lodgify.com/?afmc=2cq

This week, I’m pulling back the curtain on the ugly truth behind serviced accommodation — the part no one posts about. From a guest who seemed perfect on paper to a full-blown nightmare that spiralled into social workers, property damage, and pure chaos — I’m sharing it all. But here’s the twist… every dark experience has a silver lining, and this one led me straight to the smarter, calmer, and far more profitable path — building recurring revenue through selling enquiries instead of surviving bad guests. If you’ve ever had “that” guest from hell, you’ll want to hear this one.

THE AIRBNB BLUEPRINT CONSULTANT - CONTACT US https://welcome.airbnbblueprint.co.uk

KEY TAKEAWAYS

• Even “perfect” guests can turn into your worst nightmare — always trust your gut and your systems.
• Never skip routine cleans, even when guests request privacy — it’s a red flag, not a courtesy.
• When things go wrong, the stress costs more than the damages — downtime means lost income.
• You’re not just managing properties; you’re managing people — and people can be unpredictable.
• Every bad guest experience is feedback for your business structure. Use it to build better systems.
• Real success comes from recurring revenue — not relying on the next guest or OTA platform.
• Building marketing systems that generate consistent leads gives you freedom and scalability.

BEST MOMENTS

“When it goes wrong, holy shit, it really goes wrong.”

“They don’t show you the anxiety of calculating how much it’s going to cost just to put things right.”

“This business isn’t passive — it’s people management. And people, my friend, can be unpredictable.”

“After weeks like this, I can see it clearly now — the real power isn’t in chasing bookings, it’s in owning the system that feeds them.”

“Every messy guest, every bad week, every sleepless night — it’s just a reminder your business deserves better systems.”

EPISODE RESOURCES

Book a strategy call with The Airbnb Blueprint Consultant: https://calendly.com/airbnbblueprint

LINKS

FREE Airbnb Blueprint Coaching Community – Join here

- https://www.facebook.com/groups/2342454789487705

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years. This Airbnb business has given them both the freedom to design their own lifestyles.

Pooh left a corporate career as an electrical engineer to spend more time with his young family.

Alex enjoys life in sunny Spain, road cycling, and hiking in the Tramuntana mountains.