In this episode, Sam dives into the legendary career of Ozzy Osbourne—the “Prince of Darkness”—and uncovers powerful lessons in personal branding, resilience, and innovation that every small business owner can apply.

From pioneering heavy metal with Black Sabbath to reinventing himself as a solo artist, reality TV star, and festival creator, Ozzy’s journey is a masterclass in staying true to your brand while adapting to change.

We explore how his authenticity built lifelong fan loyalty, how diversification and bold storytelling expanded his influence, and how his final concert raised £190 million for charities close to his heart.

Plus, we highlight Sharon Osbourne’s pivotal role as the visionary strategist behind his enduring success.

Tune in for actionable takeaways on building a unique brand, turning challenges into opportunities, and leaving a lasting legacy.

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If you love the episode… subscribe, share, and like, I’d love a review or let me know about a future topic.

Visit samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to achieve your small business goals, whether through mentoring, attending a workshop, or a brief 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

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Link for the Online Birmingham Condolences Book

Book of Condolence for Ozzy Osbourne (Birmingham City Council):

https://www.birmingham.gov.uk/blog/Ozzy/post/1643/in-remembrance-of-ozzy-osbourne-1948-2025/comment

Sources for Ozzy Osbourne’s final concert and charities

Fox News article: https://www.foxnews.com/entertainment/ozzy-osbournes-legendary-final-performance-raised-staggering-190m-worthy-causes

Good News Network report: https://www.goodnewsnetwork.org/ozzy-osbournes-final-concert-with-black-sabbath-raised-190-million-for-charity/

Billboard coverage (highest-grossing charity concert): https://www.billboard.com/lists/highest-grossing-charity-concerts-list-ozzy-black-sabbath/

Cure Parkinson’s official statement about the gig: https://cureparkinsons.org.uk/2025/07/black-sabbath-and-ozzy-osbourne-reunite-for-epic-farewell-concert-to-support-three-charities-including-cure-parkinsons/

Charity breakdown and confirmation: https://www.the-independent.com/news/uk/home-news/ozzy-osbourne-black-sabbath-birmingham-beginning-b2794045.html

It’s one of the most powerful questions you can ask as a small business owner: What problem do you solve?

In this episode of the 5-Minute Business Boost, we explore why this question matters more than ever—and how answering it clearly can transform your marketing, customer loyalty, and competitive edge.

We’ll cover practical ways to uncover the real pain points of your audience, including:

• Customer feedback and behaviour analysis
• Social listening and support team insights
• Competitor reviews and market gaps
• AI tools for deeper problem discovery

Plus, hear real-world Australian examples of startups that nailed the problem-solution fit—and what you can learn from them.

If you’re launching something new or refining your offer, this episode is your must-listen guide to building a business that truly matters.

If you love the episode… subscribe, share, and like, I’d love a review or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to achieve your small business goals, whether through mentoring, attending a workshop, or a brief 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

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Sources:

Conja: “Conja uses AI to speed up aged care assessments” – Startup Daily, 2024.

GetMee: “GetMee launches AI-powered employability coaching app” – SmartCompany, 2024.

InsightWise: “InsightWise helps businesses turn data into actionable insights” – InnovationAus, 2024.

8D Problem-Solving: “What is the 8D Problem-Solving Method?” – ASQ (American Society for Quality), 2023.

Customer discovery and validation: “How to Validate Your Startup Idea” – Business.gov.au, 2023.

Social listening and customer feedback: “How to Use Social Listening for Small Business” – HubSpot Blog, 2024.

Your book is live on Amazon KDP—now what?

In Part 2 of this series, we dive into how your website can become a powerful tool to boost book sales, grow your audience, and build your author brand.

Whether you're using WordPress with WooCommerce or another setup, this episode offers practical steps to:

• Link to your Amazon book page using affiliate links
• Set up your book in WooCommerce as an “External Product”
• Promote your book with blog posts, reviews, and lead magnets
• Drive higher conversions with trust and ease

No inventory, no headaches—just smart, strategic promotion from your own digital HQ.

Tune in and make your website work harder for your author journey!

If you love the episode… subscribe, share, and like. I’d love a review or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to achieve your small business goals, whether through mentoring, attending a workshop, or a brief 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Sources:

Part Two: Using Your Website to Promote and Sell Your KDP Book – Sources

• WooCommerce: Adding and Managing Products
• Amazon Associates Program
• How to Sell Amazon Products on WooCommerce
• Book Marketing Best Practices for Authors
• Universal Book Link Tools (Books2Read)

Ready to publish your book but not sure how?

This episode of the 5-Minute Business Boost walks you through the basics of Amazon Kindle Direct Publishing (KDP)—a powerful self-publishing platform that offers global reach, print-on-demand, and zero upfront costs.

Whether you’ve got a finished manuscript or already printed copies, this practical guide will help you understand how to:

• Set up your KDP account
• Prepare and format your manuscript
• Upload your files
• Choose pricing, royalties, and print options
• Start selling worldwide

We’ll also cover common concerns from first-time authors and why KDP is a game-changer for creative business owners.

Stay tuned for Part 2 next week: using your website to boost KDP book sales.

If you love the episode… subscribe, share, and like. I’d love a review or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to achieve your small business goals, whether through mentoring, attending a workshop, or a brief 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

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How to Publish Your Book with Amazon KDP – Sources

• Amazon KDP Help Center
• Amazon KDP Community Forums
• Amazon KDP Print Publishing Guidelines
• Amazon KDP Cover Creator Tool
• Amazon KDP Royalties & Pricing

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Ready to get your business seen by more people—without blowing your budget?

In this episode of the Five Minute Business Boost, Sam breaks down how to set up your very first Facebook brand awareness campaign with just $150 over three weeks.

You’ll learn:

• The difference between “Awareness” and “Reach” objectives in Meta Ads Manager, and how to pick the right one for your goals
• How to create authentic, eye-catching ads using short videos or photos that showcase your story, team, or workspace
• Why a soft call to action (“Follow Us” or “Learn More”) works best for brand building
• Smart audience targeting tips, including how to use lookalike audiences and Meta’s AI suggestions
• Pro tips for maximising your budget with automatic placements and ad previews
• What metrics to track: reach, engagement rate, CPM, and more, plus what “success” really looks like for brand awareness
• How to use campaign insights to improve your next ad (and grow your audience over time)

If you want your business to be known, remembered, and trusted in your local market, this episode is packed with actionable advice you can use right away.

Full transcript available with this episode.

If you love the episode… subscribe, share, and like, I’d love a review or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to achieve your small business goals, whether through mentoring, attending a workshop, or a brief 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

#smallbusiness #podcast #newepisode #5minutebusinessboost #tunein #smallbiz #aussiesmallbusiness #samhicks

In this episode, Sam breaks down how to place your very first Facebook ad—step by step.

From setting a budget and choosing the right objective to using Meta’s AI tools to build your audience, this guide is perfect for small business owners getting started with paid ads.

Sam also covers creative tips, how to set up your ad inside Ads Manager, and what to expect when you launch.

It’s simple, actionable, and built for beginners.

Next episode, Sam will talk about brand awareness campaigns.

Source link for https://www.facebook.com/business/m/small-business/advertiser-success-center. Facebook call it your all-in-one resource for levelling up your advertising strategy.

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If you love the episode… subscribe, share, and like, I’d love a review or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to achieve your small business goals, whether through mentoring, attending a workshop, or a brief 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

#smallbusiness #podcast #newepisode #5minutebusinessboost #tunein #smallbiz #aussiesmallbusiness #samhicks

In this episode, I explore the power of social media schedulers for small business owners.

Whether you're juggling Instagram, LinkedIn, or TikTok, these tools can help you show up consistently without losing your sanity.

I break down the pros and cons of top platforms like Publer, Loomly, Blaze AI, and Sendible—plus share my insights from a year of testing.

Learn what features to look for, how to avoid costly currency conversion traps, and why your next best marketing assistant might be a scheduler.

🎯 Key takeaways:

• What features matter most in a scheduler
• The real cost of “free” vs. paid plans
• Which tool fits your stage of business
• My top recommendations for 2025

If you love the episode… subscribe, share, and like, I’d love a review or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to achieve your small business goals, whether through mentoring, attending a workshop, or a brief 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Google’s AI Mode is changing how people search—and while it’s not yet available in Australia, it’s on the way.

In this episode, I break down five practical, powerful takeaways from Exposure Ninja's Podcast #357 that small businesses can start using now to get ahead.

We cover why brand mentions beat backlinks, why case studies matter more than testimonials, and how to future-proof your content and digital PR strategy for the AI-powered search landscape.

This is about being ready before the rest of the market pivots. Because in this new search era, early action = lasting advantage.

If you love the episode… subscribe, share, and like, I’d love a review or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to achieve your small business goals, whether through mentoring, attending a workshop, or a brief 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

#smallbusiness #podcast #newepisode #5minutebusinessboost #tunein #smallbiz #aussiesmallbusiness #samhicks