Omnichannel made simple: how small businesses can show up everywhere - without burning out (Marketing)

In this episode, Sam demystifies the buzzword “omnichannel” and breaks it down into something practical, achievable, and genuinely helpful for small business owners.

If your Instagram, website, Google Business Profile, and email list all feel like separate versions of you, you don’t have an omnichannel strategy — you just have a bunch of channels.

Today, we fix that.

Sam unpacks what omnichannel actually means, why customers now expect it, and the simple steps you can take to create a consistent brand experience across all the places your business shows up.

What is covered:

– The difference between multichannel and omnichannel (and why it matters)

– Why consistency beats being “everywhere”

– How to choose the right core channels for your business

– Simple ways to make the customer experience feel seamless

– Light-touch data tips that don’t require complicated software

– How to “create once, distribute smart” to save hours every week

– A 30-day experiment you can try to get started

Who it’s for:

Small business owners, makers, service providers, and anyone juggling multiple online platforms and wanting a clearer, calmer way to market their business.

If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost ® newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.