Don't Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money!

In this Amazon PPC breakdown, we expose the "Wasted Spend" scare tactic agencies use to win your account.

If you're in the US and someone pitched you $30K in "Wasted Spend" on Amazon PPC, listen to this before you say yes.

Stephen and Andrew unpack the zero-sales search-term filter, last-click attribution, and why bids live at the target level-not the query-so mass negatives can nuke revenue.

You'll learn how to define real waste (irrelevant queries with volume), use negative keywords correctly, and bring ACoS in line with smart bid optimization instead of deleting traffic.

Don't Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money; get the truth and protect your budget.

Amazon PPC for Managing Really Big Accounts doesn't have to be chaos.

In this episode we unpack Managing Really Big Accounts in Amazon PPC so you know when to go granular and when to aggregate for real ROI.

Learn the hybrid playbook: build full five-campaign stacks for the hero SKUs, consolidate Tier 2 products by parent ASIN, and use catch-all autos to lightly cover the long tail without drowning in a million-row report.

We show guardrails (<=100k advertised-product rows, spend density per row), how to avoid death by a thousand cuts, and why Amazon's matching can surface the right variant inside mixed ad groups.

If you run a brand with massive catalogs, this is the clarity you need to scale Amazon PPC fast, efficient, and sane.

Listen now, drop your questions, and subscribe for more data-driven Amazon PPC strategies.

🔗 Connect with Stephen & Andrew:

⁠⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠⁠

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🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.

🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.

💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.

📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.

How Long Should You Wait After Optimizing Until You Optimize Again?

This Amazon PPC deep-dive answers that for sellers and shows How Long Should You Wait After Optimizing Until You Optimize Again? in real account context.

We unpack 7-day vs 14 or 30-day date ranges, how spend trend predicts direction, why attribution makes fresh ACoS look high, and when micro vs macro bid changes make sense.

You'll see why revenue-per-click beats "wait for X clicks", how to set max increase/decrease limits, and why placement tweaks need 30-60 days.

If you're chasing lower ACoS without decreasing volume, this Amazon PPC breakdown gives you the playbook.

Drop your questions in the comment down below!

🔗 Connect with Stephen & Andrew:

⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠

🎙️Follow That Amazon Ads Podcast:

⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠

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🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.

🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.

💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.

📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.

The 2x Half Back Method is the quick tip that can instantly level up your Amazon PPC.

In Episode 111, you learn how to use the 2x Half Back Method to break algorithm inertia and either jump visibility or drop ACOS fast.

Listen to hear a simple move from flight school that you can use today.

Here is the play: choose your target change, adjust by two times, monitor for 24-48 hours, then roll back by half once the metric moves.

Use it for launches, bid increases and decreases, and fast keyword testing.

The goal is clear progress you and your clients can see, not slow 5 percent nudges that waste weeks.

You get momentum, then you lock control at the right level.

If you want a direct Amazon PPC tutorial with real bidding optimization and bid strategy you can apply now, you better press play.

Learn the 2x Half Back Method and get results faster.

Beginner’s Guide to Amazon Marketing Cloud (AMC) for Amazon Sellers.
In this Beginner’s Guide to Amazon Marketing Cloud (AMC) for Amazon Sellers, you see what drives your sales and stop guessing.

Watch the step by step walkthrough that takes you from access to action.

Learn AMC SQL basics, use case templates, and a five year lookback to map the path to purchase.

Extend Time to Conversion insights as about 50 percent of purchases happen within 30 minutes and many occur from day 1 to day 30.

Compare new to brand and repeat buyers, then blend Sponsored Products with DSP to see the full journey.

Build NTB audiences for Sponsored Brands and Sponsored Products.

Use Amazon Retail Purchases and Brand Store Insights.

Apply query templates, paste table schemas, and export clean results without breaking Excel.

You leave with ready to run audiences, smarter retargeting windows, and reporting you can ship today.

This Beginner’s Guide to Amazon Marketing Cloud (AMC) for Amazon Sellers gives you everything to start.

🔗 Connect with Stephen & Andrew:

⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠

⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠

🎙️Follow That Amazon Ads Podcast:

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⁠⁠⁠⁠Spotify⁠⁠⁠⁠

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🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.

🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.

💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.

📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.

Amazon PPC Stats: Prime Day 2025 vs 2024 shocked us, and the numbers don't lie.

Discover the real winners, losers, and jaw-dropping ACoS swings that Amazon's press release skipped!

We unpack Amazon PPC Stats: Prime Day 2025 vs 2024 with raw data from 80 "apples-to-apples" accounts plus 659 extra profiles, revealing why Day 1 still rules and how a four-day sale diluted urgency.

See how bids, CPCs, and conversion rates shifted hour by hour, why Friday's low spend actually delivered elite Conversion Rates, and what our AdLabs dayparting playbook did to protect profit.

Tariffs, inflation, stockouts—nothing is off-limits.

Stick around for actionable bid-timing tips before October Prime Day hits.

Drop your own Prime Day stats in the comments and let's geek out together!

🔗 Connect with Stephen & Andrew:

⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠

⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠

🎙️Follow That Amazon Ads Podcast:

⁠⁠⁠LinkedIn⁠⁠⁠

⁠⁠⁠Spotify⁠⁠⁠

⁠⁠⁠YouTube⁠⁠⁠

🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.

🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.

💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.

📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.

N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords?

If you're struggling to lower ACOS or control wasted spend, this episode is for you!

Discover how N-Gram Analysis for Amazon PPC can reveal hidden and wasted ad spend, empower you to add the perfect negative phrase match keywords, and dramatically boost your results.

Stephen and Andrew break down N-grams, from unigrams to bigrams and trigrams, and show how you can spot high-ACOS terms and negative opportunities even in the messiest search term reports.

You'll learn hands-on tactics with Google Sheets and how AdLabs makes deep-dive analysis fast, simple and scalable.

Ready to take control of your Amazon PPC? Watch now, drop your questions below, and subscribe for more masterclass strategies on N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords!

#whyplacementacosdoesntmatter #amazonppc #amazonads

Why Placement ACoS Doesn't Matter on Amazon PPC?

This week, Stephen and Andrew reveal the truth about placement ACoS and why optimizing for it can cost you money on Amazon PPC.

If you're still chasing low placement ACoS, you're missing the real secret, why placement ACoS doesn't matter on Amazon PPC.

We break down why keyword bids, not placement adjustments, truly control your cost and performance.

Learn how relying on historical ACoS numbers leads to inefficient spending and what data actually matters for effective Amazon PPC optimization.

Discover why revenue per click (RPC) and conversion rate differences are the hidden levers you should be watching.

Stop making the mistake of optimizing for outdated ACoS targets.

Get the clarity you need to supercharge your Amazon PPC and understand the real mechanics behind every click.

Like, Subscribe and let's Transform your campaigns!

🔗 Connect with Stephen & Andrew:

⁠⁠Stephen Noch on LinkedIn⁠⁠

⁠⁠Andrew Bailiff on LinkedIn⁠⁠

🎙️Follow That Amazon Ads Podcast:

⁠⁠LinkedIn⁠⁠

⁠⁠Spotify⁠⁠

⁠⁠YouTube⁠⁠

🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.

🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.

💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.

📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.