Don't Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money!

In this Amazon PPC breakdown, we expose the "Wasted Spend" scare tactic agencies use to win your account.

If you're in the US and someone pitched you $30K in "Wasted Spend" on Amazon PPC, listen to this before you say yes.

Stephen and Andrew unpack the zero-sales search-term filter, last-click attribution, and why bids live at the target level-not the query-so mass negatives can nuke revenue.

You'll learn how to define real waste (irrelevant queries with volume), use negative keywords correctly, and bring ACoS in line with smart bid optimization instead of deleting traffic.

Don't Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money; get the truth and protect your budget.

Amazon PPC for Managing Really Big Accounts doesn't have to be chaos.

In this episode we unpack Managing Really Big Accounts in Amazon PPC so you know when to go granular and when to aggregate for real ROI.

Learn the hybrid playbook: build full five-campaign stacks for the hero SKUs, consolidate Tier 2 products by parent ASIN, and use catch-all autos to lightly cover the long tail without drowning in a million-row report.

We show guardrails (<=100k advertised-product rows, spend density per row), how to avoid death by a thousand cuts, and why Amazon's matching can surface the right variant inside mixed ad groups.

If you run a brand with massive catalogs, this is the clarity you need to scale Amazon PPC fast, efficient, and sane.

Listen now, drop your questions, and subscribe for more data-driven Amazon PPC strategies.

🔗 Connect with Stephen & Andrew:

⁠⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠⁠

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🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.

🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.

💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.

📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.

How Long Should You Wait After Optimizing Until You Optimize Again?

This Amazon PPC deep-dive answers that for sellers and shows How Long Should You Wait After Optimizing Until You Optimize Again? in real account context.

We unpack 7-day vs 14 or 30-day date ranges, how spend trend predicts direction, why attribution makes fresh ACoS look high, and when micro vs macro bid changes make sense.

You'll see why revenue-per-click beats "wait for X clicks", how to set max increase/decrease limits, and why placement tweaks need 30-60 days.

If you're chasing lower ACoS without decreasing volume, this Amazon PPC breakdown gives you the playbook.

Drop your questions in the comment down below!

🔗 Connect with Stephen & Andrew:

⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠

🎙️Follow That Amazon Ads Podcast:

⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠

🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.

🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.

💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.

📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.