#113 - Amazon PPC: Managing Really Big Accounts (Without Wasting Spend)

Amazon PPC for Managing Really Big Accounts doesn't have to be chaos.

In this episode we unpack Managing Really Big Accounts in Amazon PPC so you know when to go granular and when to aggregate for real ROI.

Learn the hybrid playbook: build full five-campaign stacks for the hero SKUs, consolidate Tier 2 products by parent ASIN, and use catch-all autos to lightly cover the long tail without drowning in a million-row report.

We show guardrails (<=100k advertised-product rows, spend density per row), how to avoid death by a thousand cuts, and why Amazon's matching can surface the right variant inside mixed ad groups.

If you run a brand with massive catalogs, this is the clarity you need to scale Amazon PPC fast, efficient, and sane.

Listen now, drop your questions, and subscribe for more data-driven Amazon PPC strategies.

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