Mary Houle runs two careers simultaneously - data analyst by day, fractional CFO by night. But it wasn't a VP laughing at her desire to "build relationships" that sparked her entrepreneurial leap. It was realizing she could help creative business owners stop avoiding the one thing keeping them stuck: their numbers.

Less than 2% of people said they didn't care when asked about AI-generated images that look indistinguishable from reality. Over 85% said it was freaking them out. But here's what nobody's talking about: while everyone's panicking about robots replacing humans, the real shift is already happening in how you find restaurants, plan your day, and make decisions about your health.

In this episode we dive into:

• Why AI tools becoming "too good" actually makes your human judgment more valuable, not less

• The hidden way these tools are already shaping your choices (even if you've never opened ChatGPT)

• How to use this technology without losing yourself in the process

• The analog renaissance coming in the next 5-7 years and why in-person elements will become your business edge

The New Reality: When You Can't Tell What's Real Anymore

• AI image generators went from looking like The Sims to creating photos of people who appear to have a nine-step skincare routine and a salary—practically overnight

• You could design an entire coffee brand with professional studio-quality photos in minutes without hiring a single designer or photographer

• The line between "real" and "generated" is already blurred, which means what we pay attention to is about to fundamentally shift

• When beautifully aesthetic content becomes effortless to create, value shifts back to the one thing AI can't replicate: the human behind it

The Transformation: From Keyword Searches to Conversations That Understand You

• Searching for a bar recommendation by saying "I want a place with good vibes at 4:30 on a Wednesday that's not touristy but feels like New York" and actually getting the perfect spot

• AI tools are learning your context, mood, and personality—not just keywords—which means they respond the way a friend who really knows you would

• ChatGPT creating shopping experiences, personalized recommendations, and frictionless purchasing without you ever leaving the platform

• The catch nobody mentions: to get results you actually want requires you being deeply in touch with what you want in the first place

Your Edge in an AI-Saturated World

• There's no such thing as sitting this one out—these tools shape how information gets filtered to you whether you use them or not

• AI can mirror empathy but can't have your exact worldview, lived experiences, judgment, or intuition

• The businesses that win will blend virtual delivery with in-person elements because people will crave verification that something is authentically human

• Your edge isn't being louder than AI—it's being impossible to replace because you show up 100% as yourself with stories only you can tell

This conversation reminds us that technology doesn't diminish human value; it amplifies the importance of knowing who you are. Whether you're a founder worried about staying relevant or someone who just uses Instagram and wonders why every post sounds the same, this episode offers the framework to use these tools without losing yourself in the process.

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⁠@thekrystahuber⁠

⁠@thefitnessfyx⁠

It's December—the month where you're simultaneously reflecting on what didn't happen this year, feeling the pressure of holiday obligations, and scrolling through everyone else's highlight reels wondering where you went wrong. But here's what nobody's talking about: you're not actually behind. You're just finally slowing down enough to notice that you've been operating on autopilot, crushing deadlines for everyone else while quietly disconnecting from yourself.

In this episode we dive into:

• Why December is the perfect time to reconnect with yourself instead of waiting for January's magic reset

• The subtle patterns that have you functioning at full capacity but feeling completely disconnected

• How to build momentum through micro-decisions rather than massive goal-setting

• Why upgrading your capacity matters infinitely more than upgrading your goals

The Pattern You're Not Seeing

• You're high-functioning, self-sufficient, and checking every box—except the ones that actually matter to you

• The water bottle got smaller, the emails ran later, the meal prep stopped happening, and suddenly you're chugging water at 10pm wondering how you got here

• These aren't dramatic failures—they're tiny compromises that snowballed while you were too busy functioning to notice

• December hits and you finally slow down enough to realize you haven't been living the way you planned to live

The Real Work of Reconnection

• This isn't about January's fresh start—it's about asking yourself right now what you let slide that genuinely helps you

• The domino effect starts with one decision: finishing emails 30 minutes earlier to cook a real meal, blocking calendar time for walks before daylight savings steals your motivation, actually looking at your week instead of white-knuckling through it

• Your routines didn't fail you—life transitions happened (new jobs, relationships ending, goals being met) and the non-negotiables that felt automatic suddenly required more intention

• The people who feel best in January made solid decisions in December, not because they're superhuman but because they stopped postponing their own lives

Why Capacity Beats Goals Every Time

• If you're running on fumes, what exactly do you have to give to those lofty goals you're about to set?

• Capacity is eating enough, drinking enough water, sleeping enough, not scrolling between meetings, giving yourself five minutes to walk even if you can't do thirty

• When your capacity rises, everything becomes easier—not because you're forcing habits but because you can actually handle what you're asking of yourself

• Pick one thing this week that supports your capacity, and watch how it makes everything else you're juggling feel lighter

This conversation reminds us that there is no such thing as being too late to come back to yourself. Whether you're beating yourself up for another year of unmet expectations or already dreading January's pressure to fix everything at once, this episode offers the practical insights and emotional permission to start reconnecting right now—not when the calendar flips, but today.

Follow Krysta:

⁠@thekrystahuber⁠

⁠@thefitnessfyx⁠

Here's what nobody tells you about building a business: the very thing that promises you freedom—entrepreneurship—can trap you faster than any corporate job ever did. Corrine joins us to unpack why business owners stay glued to their desks 9-5, answering every email and fielding every question, when the whole point was supposed to be flexibility.

In this episode we dive into:

• Why "being busy" became a badge of honor (and how it's bankrupting your actual life)

• The framework that gets you off your computer and back to what matters without your business imploding

• How to know what to outsource first (hint: it's not what the business coaches are telling you)

• Why your VA morphing into your "does everything" person is costing you more than you think

The Normalization of Chaos• You've convinced yourself that being on back-to-back calls is "just how it has to be" when you run a business

• The real issue isn't that you're busy—it's that you've never documented what actually needs to happen

• Most business owners are treating their email like a task management system (it's not, and it's killing your productivity)

• The shift happens when you realize: if you lost your VA tomorrow, you'd have no idea what they were actually doing

The Four-Part Framework That Changes Everything• Start by writing down every single thing you do for one week—yes, everything, even the tiny stuff you think doesn't matter

• Highlight what drains you, then identify what can be automated versus what needs a human touch

• Map your offers into buckets: lead/sales process, onboarding, maintenance, offboarding—then break each bucket into micro-tasks

• Automate the repetitive, outsource what you hate, and stay in your zone of genius for as long as possible

The Truth About Scaling Without Losing Yourself• Hiring your first assistant coach before systematizing your backend is backwards—you'll just cap your own earning potential faster

• The people making six figures working two hours a day? They put in 100-hour weeks first to build the systems you don't see

• Your business doesn't need to look like anyone else's, and comparing your schedule to someone without kids or a corporate job is setting yourself up to fail

• When you remove the tasks that drain your mental capacity, you finally have space to show up as the leader your business actually needs

This conversation reminds us that freedom in business isn't about working less—it's about designing your work around the life you actually want to live. Whether you're drowning in admin tasks while your family waits for you to get off your computer, or you're three years into entrepreneurship still operating like you're clocking corporate hours, this episode offers the practical roadmap to stop normalizing burnout and start building sustainable systems.

If you’re a small business owner who’s tired on winging it when it comes to your social media and email strategy, learn more about our marketing program options inside of The Spread Society. DM me “SPREAD SOCIETY” on IG ⁠@thekrystahuber⁠ and I’ll send you the details.

Connect with Corrine:

Instagram: @bossladyvs for real talk on operations, boundaries, and building businesses that don't require you to sacrifice your actual life

Follow Krysta:

⁠@thekrystahuber⁠

⁠@thefitnessfyx⁠

A Vogue article went viral claiming women are hiding their relationships on social media because being partnered is "culturally loserish." But here's what nobody's talking about: when we make caring look uncool, we're not protecting ourselves - we're feeding the exact dating culture we claim to hate.

In this episode we dive into:

• Why pretending to be unbothered is actually making dating harder for everyone

• The psychological defense mechanism behind relationship-hiding and what it reveals about competition

• How to stop performing independence and start building the connections you actually want

• The cost of swinging so far from "boyfriend obsessed" that we've made vulnerability embarrassing

The Cultural Shift Nobody Asked For

• Women are blurring faces out of wedding photos and cropping fiancés from professionally edited videos

• The pendulum swung from "boyfriend land" (where women's identity centered on partners) to making partnership feel "Republican"

• Podcast hosts with partners claiming "having a boyfriend is lame" while simultaneously being in relationships

• We've made being unbothered a personality trait that's bleeding into friendships, business, and dating

The Mirror Effect You're Missing

• When you tell men relationships aren't cool, they hear "keep your options open and don't commit"

• The same women participating in this narrative are often the ones complaining dating is hard

• Guys internalize these messages and wonder why we want them to lead when we're saying we don't want traditional partnership

• If you're triggered by someone sharing their relationship on social media, that says more about you than them

The Real Psychology Behind Relationship-Hiding

• This pattern is a protection mechanism: we convince ourselves we don't want what we're wired for to avoid losing face

• Women saying "having a boyfriend isn't cool" reduces competition for quality partners without them realizing they're doing it

• If you convince everyone that connection is embarrassing, you never have to feel embarrassed about wanting it

• Defense doesn't build anything we actually want in life - it just keeps us stuck

This conversation reminds us that independence and honesty aren't polar opposites. Whether you're building a business empire or building a life with someone, pretending not to care doesn't make you powerful - it makes you unavailable to what you actually want. This episode offers permission to stop performing and start being real about what matters.

Looking for more on going against the grain? Check out Episode 2 where we explore why doing the opposite of everyone else is your competitive advantage.

Follow Krysta:

⁠@thekrystahuber⁠

⁠@thefitnessfyx⁠

Two people told Krysta her businesses weren't scalable. The first time, it lit a fire. The second time, it confirmed everything she already knew about building something different. In this episode, we pull back the curtain on the launch of The Spread, Krysta's new marketing agency, and why the businesses that refuse to automate human connection are the ones that will win in an AI-saturated world.

In this episode we dive into:

• Why "not scalable" might be the best business advice you never asked for

• The journalism skills that accidentally built two businesses

• How to define success on your terms instead of outsourcing it to someone else's metrics

• The specific ways AI should enhance your creativity, not replace your perspective

The Permission to Build Differently

• You're being told your industry is too saturated, which actually means you have the opportunity to stand out by doing things your way

• The obsession with automation and lean teams is making everyone sound exactly the same

• When advisors say "not scalable," they often mean "doesn't fit my definition of success"

• The clients who stay for three years, the brides who come back pregnant, the former clients still using your frameworks five years later—that's the real measure of quality

From Broadcast Journalism to Business Owner

• The 18-year-old who showed up to college with her major already declared had no idea her interviewing skills would become her marketing superpower

• Every industry expert she interviewed was giving her an education in something new, teaching her to learn quickly and find the story in everything

• The corporate banking job that felt suffocating led to managing a gym at 23, which led to complete burnout, which led to understanding exactly what it takes to run a business

• COVID forced fitness coaches online and suddenly everyone needed the skills she'd been building since college—shooting on camera, editing, telling stories that connect

Structure That Gives You Freedom

• The same way meal planning creates space for spontaneity with food, content systems create space for genuine human connection

• You didn't build your business to spend hours writing captions and chasing trends—you built it to do the actual work with clients

• The Spread exists because the part of business that takes the most time (talking about what you do) isn't the reason you started in the first place

• Using AI tools to appear on multiple platforms without extra work means intentionally repurposing content while keeping your actual voice intact

This conversation reminds us that you can't automate connection. Whether you're building a business that everyone says won't scale or trying to lose body fat without following the same plan as everyone else, this episode offers permission to define success based on what actually matters to you—not what the internet says should matter.

Follow Krysta:

⁠@thekrystahuber⁠

⁠@thefitnessfyx⁠

After six weeks off the air and nearly a year of wrestling with her identity, Krysta returns with a new name, new energy, and the same unfiltered truth: you don't have to fit into one clean little box. What started as a simple rebrand turned into a complete reckoning with the lie we've all been sold about who we're supposed to be.

In this episode we dive into:

• Why trying to separate your "professional self" from your "real self" is exhausting (and unnecessary)

• The actual process of building two businesses while refusing to choose between them

• How planning your minimums instead of your maximums changes everything about your week

• What it really means to live in the gray area instead of chasing absolutes

The Identity Crisis Nobody Talks About

• You're scrolling on Sunday evening, already feeling the scaries creep in, wondering why loving what you do doesn't make the anxiety disappear

• You've built something successful but you're holding back parts of yourself because they don't fit the brand you created three years ago

• The coaching skills that help your clients show up consistently are the exact ones you use to build systems for your business (but you've convinced yourself those are two separate worlds)

• Hiring help for your creative work feels like admitting you're not actually creative—even though you'd never tell a client they shouldn't hire a nutrition coach

The Work of Becoming Multi-Dimensional

• Spending months in ChatGPT, asking friends, hiring a strategist, and still judging yourself for not having the answer (spoiler: the judgment was the real block)

• Realizing your life would be "pretty fucking boring" if you were just one person all the time

• Writing down your actual vision instead of the one you think you should have

• Moving the podcast to Sundays because that's when you're meal prepping, client planning, and doing the reset work anyway—why not have this conversation be part of that ritual?

Living Without the Boxes

• Three non-negotiables that keep you grounded (not three ambitious goals that make you feel behind by Tuesday)

• The shift from "fresh start" to "continuation with more information"—you're not starting over, you're building on everything you've already learned

• Your 18-year-old self who walked onto campus declaring she'd be a news broadcaster is still here, just doing it differently (and arguably better)

• Making room for the version of you who coaches clients on habit-building AND helps founders with marketing strategy AND still gets the Sunday scaries

This conversation reminds us that growth isn't about picking one identity and perfecting it—it's about giving yourself permission to be all the versions of you that already exist. Whether you're trying to figure out how to wear multiple hats without dropping them all or you're six months into building something new while maintaining what you've already built, this episode offers the reminder that none of us are doing it perfectly. We're just learning to do it with purpose.

Looking for your weekly reset moment? Every episode includes "The FYX"—a quick, actionable strategy to set your week up right."

Follow Krysta on Instagram:

⁠@thekrystahuber⁠

⁠@thefitnessfyx⁠

There’s no such thing as one right way to do life.

No Such Thing is a podcast hosted by Krysta Huber — coach, marketing strategist, and business owner — about the overlap between work, health, and the rest of life that happens in between.

Each episode is a look at how we build habits, make decisions, and lead ourselves through the parts of life that don’t fit into clean categories.

Some weeks it’s something practical. Other weeks, it’s the kind of reminder that lands when you need it most — that you don’t have to burn everything down to make a change, and you don’t have to have everything figured out to move forward.

New episodes drop every Sunday — for people who like to start the week thinking a little deeper about how they live, work, and show up.

Follow Krysta and submit your listener questions on IG: @thekrystahuber