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I sat down with YouTube marketing strategist Jamar Diggs to talk about how coaches, consultants, and service providers can use long-form video as a strategic top-of-funnel engine. This is not about going viral. This is about visibility that converts.

Jamar breaks down the difference between content created for views and content created for leads. He shares how to build an organic YouTube funnel. We also talk about how YouTube and Instagram can work together to build trust faster and move people toward buying.

What You’ll Learn in This Episode:

02:07 – Why YouTube is powerful for business owners (not influencers)
09:11 – The shift from corporate marketing to building your own lead engine
10:34 – How showing up authentically unlocked more alignment and income
13:21 – Why niche clarity matters on YouTube
16:44 – How evergreen YouTube content becomes a long-term asset
17:38 – What an organic YouTube sales funnel actually looks like
20:49 – The role of lead magnets in converting YouTube viewers
21:48 – The difference between attraction platforms and community platforms
25:29 – The mindset shift business owners must make about YouTube
30:29 – What it really takes to get started (without burnout)
32:22 – Why every video needs a clear call to action

Key Takeaways:

YouTube is not about going viral.
It is about being discoverable. You are not competing with influencers. You are positioning your expertise.

Search-based content is powerful.
YouTube is the second largest search engine in the world. When someone searches for a solution, your content can meet them at the exact moment they need help.

Evergreen content compounds.
Videos you post today can generate leads years from now.

Every video is an asset.
Each piece of content should guide viewers to a next step, typically a lead magnet that moves them into your email ecosystem.

Long-form builds authority. Short-form builds proximity.
YouTube establishes depth and trust. Instagram builds connection and conversation. Together, they create momentum.

Links Mentioned:

• You can find Jamar on Instagram @jamardiggs
• Free YouTube Class for Service Providers + Experts
• Get the low-lift starter kit to finally set up a YouTube channel that adds qualified traffic to your sales funnels 24/7

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

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Instagram is shifting again, and I’m breaking down exactly what you need to know so your content performs and converts.

In this short, actionable episode, I’m sharing three key updates that can directly impact your reach, engagement, and sales:

• A smarter way to use Trial Reels without killing your momentum
• The new hashtag limit and what actually matters now
• A simple authenticity shift that could completely change your results

What You’ll Learn

• 01:40 - How Trial Reels actually behave after 24 hours
• 05:54 - Why “share to everyone” might be hurting your traction
• 09:08 - The new 5-hashtag rule and how to choose the right ones
• 09:34 - Why hashtags are no longer the main discovery tool
• 10:32 - How Instagram now understands your content without 30 tags
• 12:24 - The real reason raw, imperfect content performs so well
• 14:18 - A faster way to create content without overthinking

Resources Mentioned:

Monetize Your IG Guide

HOT REELS VIP WAITLIST

Hot Reels Full Program Details

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a text

Showing up online can feel vulnerable, awkward, and emotionally exhausting.
If you have ever questioned your confidence, your relevance, or whether social media is even worth it anymore, this episode is for you.

In this conversation, I’m joined by Chelsea Peitz, keynote speaker, author, and one of the most thoughtful voices in personal branding and human-centered marketing. We talk about why visibility feels so uncomfortable, what is actually happening in your brain when you post online, and how social media has quietly shifted from connection to consumption.

What You’ll Learn

00:00 – Why showing up online feels vulnerable and emotionally charged for most creators
02:19 – How Chelsea accidentally built a personal brand without trying to be an influencer
07:30 – Why the brain builds trust through screens the same way it does in real life
10:24 – The most common limiting beliefs that stop people from posting consistently
18:35 – How Instagram shifted from connection-based content to entertainment and discovery
21:54 – Why traditional engagement metrics are no longer reliable indicators of success
27:55 – How long-term growth comes from consistency, relationships, and not quitting
33:57 – Why Instagram works best as a relationship-building tool rather than a content machine

Key Takeaways

1. Visibility is not neutral and often triggers fear and self-doubt.
2. Your discomfort with social media is a human response, not a personal failure.
3. Trust can be built through a screen when communication is human and consistent.
4. Engagement has changed because people consume content like television.
5. Silent viewers still build connection over time.
6. Traditional metrics can undermine confidence and motivation.
7. Creating your own success metrics builds self-trust.
8. Long-term growth comes from relationships and consistency, not trends.

Resources Mentioned

Follow Chelsea Peitz on Instagram
Chelsea’s book on human-centered communication

Free Resource: Monetize Your IG Guide

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a text

Instagram does not need to feel chaotic anymore. In this final episode of my 2026 Instagram trends series, I bring everything together. I share a grounded roadmap for building a sustainable Instagram strategy that drives visibility, trust, and sales without burnout. I walk you through what to stop doing, what to focus on instead, and how to create content that actually supports your business goals in 2026.

What You’ll Learn in This Episode

00:00 – Why Instagram feels overwhelming and how to simplify your strategy
01:21 – The leadership lesson that reshaped how I think about connection
04:16 – A recap of the three biggest Instagram shifts happening right now
05:36 – What to stop doing in 2026 if you want sustainable growth
06:06 – Why chasing trends hurts long-term trust and conversions
07:32 – Why every piece of content needs a clear job
08:53 – Why views do not equal sales
10:47 – Why depth beats being everywhere at once
11:44 – Why posting at 80% good enough is a growth strategy
12:43 – The mindset shift that creates real confidence on Instagram
13:38 – Why human-first content wins in an AI-driven world
15:33 – Why community matters more than follower count
17:54 – How social search is changing Instagram marketing
19:52 – Why conversation-based marketing is the future
21:21 – How to use AI without losing your voice
23:12 – Your simple three-month Instagram action plan for 2026
29:17 – Why trust will be the ultimate currency moving forward

Resources Mentioned:

HOT REELS VIP WAITLIST

Hot Reels Full Program Details

Free Close Sales in Your Sleep, DM Automation Guide:

Get your First month FREE of ManyChat Pro.

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a text

Getting views does not guarantee sales. I see this every single day. In 2026, trust matters more than ever. In this episode, I break down what actually turns followers into paying clients. I explain the trust recession. I show you the difference between attention and connection.

I teach you the three specific areas where depth drives real revenue.

You’ll Learn:

00:00 – Why attention and sales are two different things
01:20 – Why most content does not connect to a real sales funnel
04:37 – What the trust recession is and how it changes buying behavior
05:36 – Why hype, urgency, and discounts are losing power
07:01 – Why proof and clarity beat promises
08:57 – Why people buy people, not products
09:25 – How little time you have to capture attention
11:15 – Why attention is rented and depth is owned
11:42 – The three areas where depth actually drives sales
12:10 – Why captions convert warm audiences
13:08 – Why carousels are a hidden growth and conversion tool
14:33 – The carousel data most creators are ignoring
15:29 – How to structure carousels for authority and leads
17:17 – Why consistency of perspective builds trust
19:57 – Why your customer journey must be clear
20:48 – How Elizabeth uses content to drive podcast growth
23:09 – How to choose the right call to action for each post
24:27 – Why DM automation is the real conversion engine
24:56 – How ManyChat turns content into leads on autopilot
26:46 – How to use DM automation in feed posts and stories

Resources Mentioned

• HOT REELS VIP WAITLIST
• Hot Reels Full Program Details
• Free Close Sales in Your Sleep, DM Automation Guide:
• Get your First month FREE of ManyChat Pro.
• Discover freshly roasted, specialty coffee delivered to your doorstep with Duality Coffee

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a text

In this episode, we talk about how to stand out without burning out. We cover the shift away from generic content. We explore the rise of story-driven and mission-led marketing. We talk about how to grow your visibility in a way that feels human, sustainable, and aligned with your real life.

You will learn why playing the long game matters. You will learn how to use storytelling to stand out in a crowded market. You will learn how to use AI as a strategic partner instead of a replacement. You will learn why personal branding is now non-negotiable. You will also learn how DM automation connects your content to real leads and sales.

What You’ll Learn

00:05 – Why consistency with intention beats posting everywhere
06:13 – Why Instagram growth is a long game
09:04 – Why generic content is forgettable
10:02 – Why story-driven content is winning right now
11:27 – How to use storytelling to create connection and trust
19:22 – Why your brand needs a human face in 2026
21:33 – How direct-to-camera content builds authority
22:55 – How mission-led content creates loyalty and community
24:46 – How niching down makes your marketing stronger
13:44 – How to use AI as a strategic thought partner
15:32 – The CRIT framework for better AI results
26:59 – How to use DM automation to connect content to your funnel
28:28 – How ManyChat helps you grow your list on autopilot
27:58 – Why visibility without conversion is a trap
30:52 – The three big takeaways for your 2026 content strategy

Resources Mentioned

HOT REELS VIP WAITLIST

Hot Reels Full Program Details

Free Close Sales in Your Sleep, DM Automation Guide:

Get your First month FREE of ManyChat Pro.

Learn the CRIT framework that takes you into the top 1% of AI users

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a text

Instagram feels harder than it used to. Your views might be down. Your reach might feel inconsistent. Your content might feel like it is disappearing into the void.

This is not your fault.

In this Strut It episode, I kick off a four part series on Instagram Marketing Trends and Predictions for 2026. I break down what is actually happening on the platform using real data from two massive studies that analyzed more than 44 million posts and nearly 2 million accounts.

You will learn why reach is down, why competition is up, and why this shift is secretly the best opportunity small businesses have had in years.

What You’ll Learn

00:00 – Why Instagram feels harder right now
03:02 – What two major studies reveal about reach, Reels, and competition
08:10 – Why more content means less average reach
09:27 – How the algorithm has shifted toward recommendations and DMs
12:21 – Why small accounts are growing faster than big ones
16:06 – What resonance over reach really means for your business
17:01 – Why views and income are not the same thing
15:09 – How I grew my business by 300 percent with lower average views
20:11 – Why niche content now beats broad content
20:41 – How shareable content wins in 2026
24:00 – Why community matters more than ever
24:56 – Why Reels still matter and how to think about them differently
25:51 – The three strategic takeaways you need to focus on this year

Resources Mentioned

• Join the Hot Reels VIP Waitlist:
• Free Guide: Monetize Your IG Guide:

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a text

Marketing in 2026 looks nothing like it did even a few years ago. The traditional funnel assumes people move in a straight line from awareness to purchase. That assumption no longer holds.

In this Strut It episode, I sit down with internationally known marketing consultant, speaker, and educator Becca Pountney. Becca works primarily in the wedding industry, but her strategies apply to every business and every niche.

We unpack why attention is harder to earn, why trust is harder to build, and why customers now take multiple paths before buying. Becca introduces her Marketing Theme Park concept and walks through her S.C.R.E.A.M. framework, a practical way to rethink visibility, pricing, experience, and conversion in today’s landscape.

What You’ll Learn

[00:00] Why the traditional marketing funnel is outdated

[01:32] How the marketing theme park reflects modern buying behavior

[02:28] What it actually means to stand out in a crowded market

[04:44] Why transparent pricing builds trust faster

[07:05] How word-of-mouth still cuts through digital noise

[08:59] Why experience now drives conversions

[09:29] How to capture attention in a short attention economy

[21:46] Why customers need multiple ways to buy from you

Key Takeaways

• Visibility alone no longer converts
• Differentiation matters more than perfection
• Clear pricing builds confidence
• Small experience upgrades create big impact
• Attention is earned in seconds
• Simplicity increases sales
• Customers choose their own buying path

Guest Bio

Becca Pountney is an internationally recognized marketing consultant, speaker, and educator. She is the UK’s leading wedding industry marketing expert and the host of the award-winning podcast Wedding Pros Who Are Ready to Grow. Her work helps business owners simplify marketing, increase visibility, and build sustainable growth in a noisy digital world.

Links and Resources

• Get Tickets for Wedding Pros Live in London or Ireland in March of 2026!
• Follow Becca Pountney on Instagram
• Becca’s Podcast: Wedding Pros Who Are Ready to Grow

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.