Why Your Marketing Strategy Needs a Rethink in 2026 (Beyond the Funnel) with Becca Pountney

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Marketing in 2026 looks nothing like it did even a few years ago. The traditional funnel assumes people move in a straight line from awareness to purchase. That assumption no longer holds.

In this Strut It episode, I sit down with internationally known marketing consultant, speaker, and educator Becca Pountney. Becca works primarily in the wedding industry, but her strategies apply to every business and every niche.

We unpack why attention is harder to earn, why trust is harder to build, and why customers now take multiple paths before buying. Becca introduces her Marketing Theme Park concept and walks through her S.C.R.E.A.M. framework, a practical way to rethink visibility, pricing, experience, and conversion in today’s landscape.

What You’ll Learn

[00:00] Why the traditional marketing funnel is outdated

[01:32] How the marketing theme park reflects modern buying behavior

[02:28] What it actually means to stand out in a crowded market

[04:44] Why transparent pricing builds trust faster

[07:05] How word-of-mouth still cuts through digital noise

[08:59] Why experience now drives conversions

[09:29] How to capture attention in a short attention economy

[21:46] Why customers need multiple ways to buy from you

Key Takeaways

• Visibility alone no longer converts
• Differentiation matters more than perfection
• Clear pricing builds confidence
• Small experience upgrades create big impact
• Attention is earned in seconds
• Simplicity increases sales
• Customers choose their own buying path

Guest Bio

Becca Pountney is an internationally recognized marketing consultant, speaker, and educator. She is the UK’s leading wedding industry marketing expert and the host of the award-winning podcast Wedding Pros Who Are Ready to Grow. Her work helps business owners simplify marketing, increase visibility, and build sustainable growth in a noisy digital world.

Links and Resources

• Get Tickets for Wedding Pros Live in London or Ireland in March of 2026!
• Follow Becca Pountney on Instagram
• Becca’s Podcast: Wedding Pros Who Are Ready to Grow

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