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I sat down with YouTube marketing strategist Jamar Diggs to talk about how coaches, consultants, and service providers can use long-form video as a strategic top-of-funnel engine. This is not about going viral. This is about visibility that converts.

Jamar breaks down the difference between content created for views and content created for leads. He shares how to build an organic YouTube funnel. We also talk about how YouTube and Instagram can work together to build trust faster and move people toward buying.

What You’ll Learn in This Episode:

02:07 – Why YouTube is powerful for business owners (not influencers)
09:11 – The shift from corporate marketing to building your own lead engine
10:34 – How showing up authentically unlocked more alignment and income
13:21 – Why niche clarity matters on YouTube
16:44 – How evergreen YouTube content becomes a long-term asset
17:38 – What an organic YouTube sales funnel actually looks like
20:49 – The role of lead magnets in converting YouTube viewers
21:48 – The difference between attraction platforms and community platforms
25:29 – The mindset shift business owners must make about YouTube
30:29 – What it really takes to get started (without burnout)
32:22 – Why every video needs a clear call to action

Key Takeaways:

YouTube is not about going viral.
It is about being discoverable. You are not competing with influencers. You are positioning your expertise.

Search-based content is powerful.
YouTube is the second largest search engine in the world. When someone searches for a solution, your content can meet them at the exact moment they need help.

Evergreen content compounds.
Videos you post today can generate leads years from now.

Every video is an asset.
Each piece of content should guide viewers to a next step, typically a lead magnet that moves them into your email ecosystem.

Long-form builds authority. Short-form builds proximity.
YouTube establishes depth and trust. Instagram builds connection and conversation. Together, they create momentum.

Links Mentioned:

• You can find Jamar on Instagram @jamardiggs
• Free YouTube Class for Service Providers + Experts
• Get the low-lift starter kit to finally set up a YouTube channel that adds qualified traffic to your sales funnels 24/7

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

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Instagram is shifting again, and I’m breaking down exactly what you need to know so your content performs and converts.

In this short, actionable episode, I’m sharing three key updates that can directly impact your reach, engagement, and sales:

• A smarter way to use Trial Reels without killing your momentum
• The new hashtag limit and what actually matters now
• A simple authenticity shift that could completely change your results

What You’ll Learn

• 01:40 - How Trial Reels actually behave after 24 hours
• 05:54 - Why “share to everyone” might be hurting your traction
• 09:08 - The new 5-hashtag rule and how to choose the right ones
• 09:34 - Why hashtags are no longer the main discovery tool
• 10:32 - How Instagram now understands your content without 30 tags
• 12:24 - The real reason raw, imperfect content performs so well
• 14:18 - A faster way to create content without overthinking

Resources Mentioned:

Monetize Your IG Guide

HOT REELS VIP WAITLIST

Hot Reels Full Program Details

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a text

Showing up online can feel vulnerable, awkward, and emotionally exhausting.
If you have ever questioned your confidence, your relevance, or whether social media is even worth it anymore, this episode is for you.

In this conversation, I’m joined by Chelsea Peitz, keynote speaker, author, and one of the most thoughtful voices in personal branding and human-centered marketing. We talk about why visibility feels so uncomfortable, what is actually happening in your brain when you post online, and how social media has quietly shifted from connection to consumption.

What You’ll Learn

00:00 – Why showing up online feels vulnerable and emotionally charged for most creators
02:19 – How Chelsea accidentally built a personal brand without trying to be an influencer
07:30 – Why the brain builds trust through screens the same way it does in real life
10:24 – The most common limiting beliefs that stop people from posting consistently
18:35 – How Instagram shifted from connection-based content to entertainment and discovery
21:54 – Why traditional engagement metrics are no longer reliable indicators of success
27:55 – How long-term growth comes from consistency, relationships, and not quitting
33:57 – Why Instagram works best as a relationship-building tool rather than a content machine

Key Takeaways

1. Visibility is not neutral and often triggers fear and self-doubt.
2. Your discomfort with social media is a human response, not a personal failure.
3. Trust can be built through a screen when communication is human and consistent.
4. Engagement has changed because people consume content like television.
5. Silent viewers still build connection over time.
6. Traditional metrics can undermine confidence and motivation.
7. Creating your own success metrics builds self-trust.
8. Long-term growth comes from relationships and consistency, not trends.

Resources Mentioned

Follow Chelsea Peitz on Instagram
Chelsea’s book on human-centered communication

Free Resource: Monetize Your IG Guide

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.