If you’ve ever felt like you’re throwing spaghetti at the wall with your Instagram content, this episode is for you. In part two of my five-part AI series, I’m breaking down how to create a client-centered content strategy that sells, without overcomplicating it.

You’ll learn the one thing that separates content that converts from content that gets ignored, why messaging is everything, and how to use the CRIT framework to generate client-focused ideas. Plus, I’m introducing you to Poppy AI, the new tool I’m obsessed with that lets you analyze competitor sales pages, compare them to your own, and build a cohesive strategy across all platforms.

What You’ll Learn in This Episode

[00:00] The difference between content that converts and content that gets ignored
[01:28] Why a client-centered content strategy changes everything
[04:12] How Hot Reels and private mentorship can support you in implementation
[06:09] Why content strategy is actually simpler than it sounds
[07:34] The secret sauce: messaging that speaks your client’s exact words
[08:34] Why ChatGPT is powerful—but not the only AI tool you should be using
[09:30] Introducing Poppy AI: the new game-changing content strategy tool
[10:26] How Poppy AI reads links and pulls content (no more copy/paste)
[11:48] Real-time comparative analysis of high-converting sales pages
[14:36] Actionable feedback examples: urgency, hooks, and social proof
[15:35] Why Poppy AI helps unify your email, social, and website content

Key Takeaways

• Content strategy is simple: create content that makes your audience feel seen, heard, and helped.
• Messaging is the difference between content that lands and content that flops.
• Poppy AI connects competitor insights, your own content, and real-time analysis in one visual workspace.
• Use the CRIT framework (context, role, interview, task) to train AI for better content outputs.
• Your content strategy should serve a clear goal—visibility, leads, or conversions

Resources & Links

• Try Poppy AI → Think of it as your AI content strategist: helping you discover what’s working for others, spot the gaps in your own messaging, and design a content strategy where every post, email, and page works together to drive sales, not just likes.
• Join Hot Reels, my 12-month Instagram content lab → elizabethmarberry.com/hot
• Apply for Private Coaching with Elizabeth → elizabethmarberry.com/application

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

If you’ve ever opened ChatGPT and thought, “What the heck do I even ask it?” this episode is for you. Welcome to part one of my five-part AI series where we’re diving into how to actually leverage AI tools like ChatGPT to grow your business on Instagram (and beyond).

I’m teaching you how to optimize your Instagram bio so it does the heavy lifting for you—turning profile visitors into followers, leads, and clients. I’ll also introduce you to the CRIT framework from Jeff Woods (author of The AI-Driven Leader) so you can get better, smarter results from your AI prompts every single time.

You’ll hear how to use clear messaging, credibility lines, and strong calls-to-action in your bio, plus the exact prompt you can copy, paste, and run with this week. And stick around, because this series builds step by step, with a powerful guest interview to close it out.

What You’ll Learn in This Episode

• [00:27] Why this five-part AI series will be a game-changer for your Instagram marketing
• [02:02] Why optimizing your Instagram bio is the first step to client attraction
• [03:22] The big-picture vision for using AI in your business (and a sneak peek of Jeff Woods’ guest interview)
• [05:14] Why you won’t be replaced by AI—but you could be replaced by someone who uses it strategically
• [07:29] How to optimize your profile step-by-step: photo, username, bio lines, and CTA
• [09:56] A real client example: turning “expert jargon” into language ideal clients actually understand
• [13:35] The credibility line and why social proof belongs in your bio
• [15:29] Why your call-to-action needs to align with your customer journey
• [16:46] Behind-the-scenes audit: how one makeup artist’s new bio led to 10 leads in 6 hours
• [18:37] The CRIT framework (context, role, interview, task) and how to use it with AI tools
• [20:58] A plug-and-play ChatGPT prompt for writing a high-converting Instagram bio
• [21:54] Why you are the thought leader and AI is your thought partner (not the other way around)

Free Resource

Grab your Instagram Visibility Jumpstart Kit

Get an Instagram Audit

Want my eyes on your Instagram? I’m now offering 90-minute Instagram Audits where I help you optimize your bio, content strategy, and next steps. DM me on Instagram to learn more.

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

If you’ve ever wanted to show up on Instagram but found yourself paralyzed by “what should I post today?”, you are not alone. Even seasoned creators get stuck in overthinking, comparison, or falling out of rhythm.

You’ll learn how to differentiate between internal intentions (like practicing being on camera, finding your voice, or building the habit of consistency) and external intentions (like growing your waitlist, deepening connections, or driving sales). Once you know what you want your content to do for you, posting becomes easier, measurable, and way less stressful.

What You’ll Learn in This Episode

• [04:48] The most common struggle creators face: “I don’t know what to post.”
• [05:46] Why falling out of rhythm makes posting 10x harder (and how to reset)
• [06:44] The trap of overconsumption and comparison that kills creativity
• [07:44] The big truth: clarity doesn’t come before action—it comes from doing
• [08:42] Why unclear intentions keep you spinning in circles
• [09:57] The difference between internal intentions vs. external intentions
• [13:18] Real examples of external goals (like building a waitlist or growing your email list)
• [15:32] A Hot Reels client story: why knowing your goal is everything
• [16:31] How to ask “what is my intention here?” before creating content
• [16:58] Why practicing, even if messy, is still success

Key Takeaways

• Clarity doesn’t come before action—clarity comes from doing.
• Without clear intentions, you can’t measure success. Likes and views alone don’t tell the whole story.
• Internal intentions (practice, building consistency, finding your voice) are just as valid as external intentions (sales, sign-ups, growth).
• Falling out of rhythm makes it harder to get started again—commit to showing up consistently.

Resource mentioned:

Get the Free Instagram Visibility Jumpstart Kit:

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.