In this episode, we kick off the E.T.S Method Series with the most overlooked but crucial step: Evaluate Your Product.

After years of working with food founders, I’ve seen a clear pattern — many of the failed or struggling food businesses had one thing in common: they skipped this step or didn’t do it well. They rushed to scale without knowing if their product was actually ready.

In this episode, I’ll break down the four essential areas every food founder must assess before thinking about scaling:

• Market Readiness — Is there a proven demand beyond your friends and local market?

• Margin — Are you priced for profit once you factor in manufacturing, distribution, and retail markups?

• Scalability — Can your product be produced consistently at larger volumes without sacrificing quality?

• Shelf Life — Does your shelf life support distribution and in-store sell-through?

Before you take on more stores or increase production, make sure your product can support your growth goals.

🎧 Tune in to learn how to set your product up for profitable, sustainable growth and avoid the hidden traps that derail many early-stage food brands.

Got a question, comment, or just want to say hi?
I’d love to hear from you! You can leave me a quick voice message — it might even be featured on a future episode.
Just head to [Voicemail Link] and share your thoughts

Scaling your food product isn’t about rushing to retail — it’s about building intentionally so you don’t burn cash, compromise quality, or stall your growth.

In this episode, I’m introducing the E.T.S. Framework, a 3-step roadmap designed to help early-stage food founders grow with strategy and confidence. Whether you’re still in your kitchen or prepping for co-manufacturing, this framework will help you ask the right questions, run the right tests, and scale at the right time.

This episode is for you if:

• You feel overwhelmed by what it takes to scale your product

• You’re not sure if your recipe, process, or packaging are ready

• You want a roadmap that helps you scale without guesswork

  Got a question, comment, or just want to say hi?
  I’d love to hear from you! You can leave me a quick voice message — it might even be featured on a future episode.
  Just head to [Voicemail Link] and share your thoughts

  To grab a copy of the Food Business Growing & Scaling up Guide

You don’t have to look far to find powerful support for your food business—sometimes, the best resources are right in your backyard.

In this episode, I’m sharing 3 local gems that every food founder should know about. These are community-based resources, programs, and partners that can help you grow, scale, and stay inspired—whether you're still making products at home or prepping for retail.

If you're building a better-for-you brand and want support that’s accessible, affordable, and aligned with your mission, this episode will help you tap into what’s already around you.

Got a question, comment, or just want to say hi?
I’d love to hear from you! You can leave me a quick voice message — it might even be featured on a future episode.
Just head to [Voicemail Link] and share your thoughts

To grab a copy of the Food Business Growing & Scaling up Guide