E.T.S Method Series: Step 1 — Evaluate Your Product to Scale Profitably

In this episode, we kick off the E.T.S Method Series with the most overlooked but crucial step: Evaluate Your Product.

After years of working with food founders, I’ve seen a clear pattern — many of the failed or struggling food businesses had one thing in common: they skipped this step or didn’t do it well. They rushed to scale without knowing if their product was actually ready.

In this episode, I’ll break down the four essential areas every food founder must assess before thinking about scaling:

• Market Readiness — Is there a proven demand beyond your friends and local market?

• Margin — Are you priced for profit once you factor in manufacturing, distribution, and retail markups?

• Scalability — Can your product be produced consistently at larger volumes without sacrificing quality?

• Shelf Life — Does your shelf life support distribution and in-store sell-through?

Before you take on more stores or increase production, make sure your product can support your growth goals.

🎧 Tune in to learn how to set your product up for profitable, sustainable growth and avoid the hidden traps that derail many early-stage food brands.

Got a question, comment, or just want to say hi?
I’d love to hear from you! You can leave me a quick voice message — it might even be featured on a future episode.
Just head to [Voicemail Link] and share your thoughts