If your content feels like it's not landing the way it used to, this episode will help you understand why. The internet has changed, attention has changed, and polished performance content just doesn't work the same way anymore.

In this episode, I walk through the shift from performance to proof and why people are looking for receipts, context, and lived experience instead of perfection. I break down five types of proof content you can create without burning yourself out, and how to use social media as a mirror instead of a megaphone.

This is a practical episode for business owners who want to build trust, show credibility, and create content that feels human again.

In this episode of the podcast, I talk about:

• Why performance content is losing trust
• What proof based content actually looks like
• Five types of proof content you can use right now
• How storytelling builds credibility
• Why boundaries and values are part of trust

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/393

If your marketing plan feels like a vague idea you keep meaning to get to, this episode is your reset. I'm walking you through how I'm building my 2026 marketing plan in a way that actually works with real life, real energy, and real seasons, not hustle or constant posting.

We'll talk about why your POV matters more than trends, how to choose one main piece of content instead of doing everything, and how to design a marketing ecosystem that feels sustainable even when your capacity changes.

This is about creating a strategy you can keep showing up for, not one that burns you out halfway through the year.

In this episode of the podcast, I talk about:

• Why your unique perspective is the foundation of your marketing
• How to choose signature content that fits your season of life
• What supporting content should do, and what it shouldn't
• Attraction strategies that don't drain your energy
• How to think about metrics, energy budgets, and seasonality for 2026

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/392

This episode is a bit different. I'm in a reset moment and sharing it out loud.

I'm talking through what I tried to change in my business in 2025, what didn't work, what I'm keeping, and how I'm approaching 2026 from a more rooted place. This is about rebuilding, not rushing, and letting your business actually match your real life.

I share why my word for the year is "Rooted," what closing and reopening the Lab taught me, how tech decisions pulled me off track, and why the podcast is staying my main marketing vehicle.

If you've been feeling scattered, stretched thin, or unsure what your next move should be, this episode is an honest look at slowing down so you can move forward with more clarity.

In this episode of the podcast, I talk about:

• What "rooted" means for my business in 2026
• Why I stopped forcing changes that felt heavy
• How tech decisions derailed my focus
• Why the podcast is my main marketing anchor
• How I'm rebuilding without burning out

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/391

Email has quietly become one of the most powerful places to build trust and drive real business growth, and this conversation digs into why.

I sat down with Allea Grummert for an honest conversation on her podcast Happy Subscribers about how I approach email as a core marketing channel, not just a support tool. We explored what it really takes to grow a list with intention, how to think about email content beyond promotions, and why so many business owners overcomplicate something that can actually feel simple and effective.

This was a thoughtful, practical conversation I knew would resonate with anyone building a business around connection and trust.

In this episode of the podcast, we talk about:

• How I think about email as a primary growth channel
• What actually builds trust with subscribers
• Why consistency matters more than volume
• How to simplify your email content strategy
• What makes people want to stay subscribed

…And More!

Allea Grummert, host of Happy Subscribers Podcast

Listen to the original episode here: https://pod.link/1778035534/episode/90426ea022254a9e7e35287a8e3739f9

Website: https://duett.co/

Happy Subscribers Podcast: https://pod.link/1778035534

Connect with Allea on social media:
Instagram: https://www.instagram.com/alleagrummert/
Threads: https://www.threads.com/alleagrummert/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/390

This conversation is a reminder that marketing does not have to feel chaotic to be effective.

I joined Sam Brake Guia on his podcast Mics to Millions to unpack how I moved away from the "be everywhere" era and into a more intentional way of showing up. We talked about signature content, supporting content, and how to build a marketing strategy that works within real life constraints like limited time, energy, and attention.

We also got into how I decide what actions are worth my effort, how I keep up with trends without spiraling, and the metrics I actually look at to know what's working. It's a practical, honest conversation about marketing with clarity instead of pressure.

In this episode of the podcast, we talk about:

• What mindful marketing actually looks like in practice
• How to choose signature content that deserves your energy
• Why being everywhere leads to burnout for podcasters
• How to pick attraction strategies that feel easier
• Which metrics matter when measuring real progress

…And More!

Sam Brake Guia, host of Mics to Millions Podcast

Listen to the original episode here: https://podcasts.apple.com/us/podcast/using-mindful-marketing-to-boost-your-podcast-growth/id1725636457?i=1000702824377

Website: https://linktr.ee/sambguia

Connect with Sam on social media:
Personal Instagram: https://www.instagram.com/sambguia/
PodWritten: https://www.instagram.com/podwritten/
LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/389

This episode is one of my favorites from last year, and I'm bringing it back because it still feels incredibly relevant today.

I break down the idea of seasonal marketing, the gardening analogy I share with my Lab members, and why intentional rest is just as strategic as the hustle that comes before it. I talk about planting, cultivating, harvesting, and wintering, and how each season shapes your content, your energy, and your long term results.

If you've ever wondered how rest fits into your marketing strategy, this is the episode that connects the dots.

In this episode of the podcast, I talk about:

• How seasonal marketing supports long term growth
• Why rest can strengthen your strategy
• What each marketing season actually looks like
• How to make your plans more sustainable
• Why your energy matters as much as your content

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/388

If social media has ever felt like a part-time job you didn't even apply for, you're gonna love this one.

I joined Colie James on her Business-First Creatives Podcast for a real conversation about the shift so many of us are making away from social media burnout and toward marketing that actually feels sustainable.

We got into why email has become my highest-impact channel, how I think about balancing the whole ecosystem, and what it looks like to give yourself permission to stop doing marketing tasks that drain you.

This conversation went deep, and I knew I had to bring it here.

In this episode of the podcast, we talk about:

• Why email has become my most powerful, highest-converting marketing channel.
• How I think about prioritizing platforms using a "primary, secondary, ensemble cast" approach.
• The real reason so many business owners feel exhausted by social media (and why it's not your fault).
• How AI fits into my writing process as an assistant instead of a replacement.
• Why your marketing works better when it matches your natural tendencies and not someone else's formula.

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Colie James, host of Business-First Creatives Podcast

Listen to the original episode here: https://coliejames.com/shifting-the-priority-from-social-media-to-email-marketing-with-andrea-jones/

Website: https://coliejames.com/

Connect with Colie on social media:
Threads: https://www.threads.com/@coliejames
YouTube: https://www.youtube.com/@coliejames

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/387

Rage bait was just named Oxford's 2025 Word of the Year, so I'm bringing back one of my most talked about episodes.

After being interviewed by the BBC last year about this topic, I was invited back again this week, along with 14 syndicated interviews across Canada on CBC, all because interest in rage bait has exploded. In this re-run, I revisit what rage bait actually is, how it works, and why it is such a powerful emotional trigger online.

I also break down the difference between satire, clickbait, shitposting, and true rage bait, plus the long term impact these tactics can have on your mental health and your brand.

This episode is your guide to understanding the internet's most explosive trend.

In this episode of the podcast, I talk about:

• Why rage bait was named the 2025 Word of the Year
• How rage bait works and why it spreads so quickly
• The thin line between satire and manipulation
• How TikTok changed virality and discoverability
• Why rage based content damages trust and community

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/386