Email marketing is still one of my favorite ways to market my business, but your list only works if the right people are on it.

In this episode, I'm joined by Jennie Wright to talk about what's actually working for email list growth and lead generation as we head into 2026. We cover everything from AI and smarter lead magnet strategy to segmentation, self-selection, and why most people are missing the real opportunity in their follow-up sequences.

If you've been wondering whether your lead magnet is pulling its weight, this conversation will help you rethink your approach.

In this episode of the podcast, we talk about:

• How AI is changing lead generation
• What actually makes a strong lead magnet
• Free versus paid lead magnets
• The power of self-selection and segmentation
• How to connect your lead magnet to your core offer
• Why metrics matter more than intuition

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Jennie Wright is an expert in email list growth and lead generation with over a decade of experience helping business owners achieve their marketing goals. She is the creator of The List Injection Method™, a system that uses inbound attraction and permission marketing to help clients and audiences generate leads.

With a track record of building over 400+ list builds, Jennie has a deep understanding of the essential steps to creating events that not only attract ready buyers, but also build trust and engagement with audiences.

Jennie's mission is to empower business owners with intelligent and authentic marketing, lead generation, and business growth strategies that drive bottom-line results. She is a sought-after speaker, consultant and fractional CMO who inspires audiences and clients with her expertise, passion, and practical advice.

Website: http://jenniewright.com/
LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/
Instagram: https://www.instagram.com/jennielwright/
Facebook: https://www.facebook.com/jennie.wright.50

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/398

Hot take: you don't actually want to be visible. You want to be discoverable.

In this episode, I break down the difference between visibility and discoverability and why this shift completely changes how you approach your marketing. Visibility is about constant output. Discoverability is about building assets that help people find you when they're ready.

We're talking AI search, repeatable frameworks, boring clarity over clever branding, and how to stop performing online and start building pathways back to your offers.

In this episode of the podcast, I talk about:

• The real difference between visibility and discoverability
• Why volume isn't the same as strategy
• How AI search changes marketing in 2026
• Why being "boring" actually builds trust
• How to turn repeatable ideas into discoverable assets
• The next step strategy that connects content to offers

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/397

Two weeks ago, I missed a podcast episode, my email newsletter, and my social media posts. For the first time in years.

And I felt awful about it.

In this episode, I'm talking about what happens when life interrupts your marketing rhythm. The guilt. The doubt gremlin. The pressure we put on ourselves to always show up perfectly. And most importantly, what to actually do when you're ready to come back.

This isn't about hustle. It's about capacity. It's about being human. And it's about rebuilding momentum in a way that feels doable.

In this episode of the podcast, I talk about:

• Why falling off rhythm is part of the process
• How to reboot your content without shame
• Smart ways to repurpose instead of starting from scratch
• Why conversation can replace content
• How to choose one platform when you're overwhelmed
• What not to do when you're re-emerging

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/396