If you’ve ever woken up and thought, “what if I just didn’t post today?”—this one’s for you.

Because sometimes the problem isn’t the strategy. It’s that you’re tired. Life is lifing. Your season is heavier. And marketing feels like too much.

In this episode, I’m sharing the real story behind my current season of business, why burnout hit hard, and what I’ve learned about showing up online when energy is low.

From data-backed trends to practical repurposing and a little pumpkin spice, this one’s part therapy, part strategy.

In this episode of the podcast, I talk about:

• Why more content isn’t the answer
• Posting less (and smarter) for better results
• Why 94% of marketers repurpose content
• What AI can really help you with
• Creating a minimal viable marketing plan
• How to market through burnout, anxiety, and chaos

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/356

Posting more doesn’t require more confidence—it requires clarity.

And as today’s guest Natalie Bullen reminds us, showing up consistently isn’t just about marketing. It’s about choosing to stand in your values, serve your people, and build something sustainable—without letting fear or perfectionism slow you down.

In this episode, we talk about marketing unapologetically, building a personal brand that cuts through the noise, and how Natalie ended up managing a viral Facebook group she never wanted.

If marketing has felt harder than it should, this episode will help you refocus and reconnect.

In this episode of the podcast, we talk about:

• What a personal brand really means
• Why visibility is about service—not spotlight
• Creating content without second-guessing
• Why Natalie doesn't rely on Facebook groups to sell
• What metrics actually show your marketing is working

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Natalie Bullen is a wealth and identity coach helping affluent entrepreneurs expand their capacity for success. As the founder of Unapologetic Wealth®, she works with high-earning business owners to elevate their authority, shift their relationship with money, and build a legacy that matches their ambition. A former financial advisor, Natalie’s work goes beyond income—she helps leaders step into true wealth by mastering not just what they earn, but how they hold, grow, and embody it.

Connect with Natalie at unapologeticwealth.com

Website: https://unapologeticwealth.com/
Facebook: https://www.facebook.com/Ladylyricist06/
Instagram: https://www.instagram.com/unapologeticwealth/
LinkedIn: https://www.linkedin.com/in/nataliebullen/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/355

Sales and marketing should work together—but too often, they don’t.

Instead of collaborating, teams operate in silos and miss opportunities hiding in plain sight.

Victor Adefuye is here to change that. In this episode, we talk about how AI is bridging the gap between sales and marketing—by turning real sales conversations into actionable marketing insights, better customer experiences, and smarter strategies.

If you’ve ever felt like your marketing was disconnected from what your audience actually cares about, this one’s for you.

In this episode of the podcast, we talk about:

• How to use AI to analyze sales calls
• Why transcripts are a goldmine for marketers
• Tools to improve messaging and conversion
• AI for personalization at scale (without losing trust)
• The future of sales prep, follow-up, and content creation

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Victor, the founder of Dana Consulting, pioneers the integration of AI with proven B2B
sales methodologies. After founding Dana Consulting in 2015, he led the firm to notable
success—training hundreds of teams and increasing close rates across startups and Fortune 500 companies. Following Dana Consulting’s acquisition by Winning by Design in 2019, Victor has returned to relaunch the company with a revolutionary focus: Superintelligent Sales, a framework that combines AI capabilities with human expertise to transform B2B sales performance.

A sought-after speaker and thought leader, Victor draws on his unique background as a
former attorney and his track record of driving measurable sales improvements to help
organizations thrive in the age of AI.

Website: https://www.dana-consulting.com/
Superintelligent Sales: https://superintelligentsales.ai
LinkedIn: https://www.linkedin.com/in/victoradefuye/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/354