Rage bait was just named Oxford's 2025 Word of the Year, so I'm bringing back one of my most talked about episodes.

After being interviewed by the BBC last year about this topic, I was invited back again this week, along with 14 syndicated interviews across Canada on CBC, all because interest in rage bait has exploded. In this re-run, I revisit what rage bait actually is, how it works, and why it is such a powerful emotional trigger online.

I also break down the difference between satire, clickbait, shitposting, and true rage bait, plus the long term impact these tactics can have on your mental health and your brand.

This episode is your guide to understanding the internet's most explosive trend.

In this episode of the podcast, I talk about:

• Why rage bait was named the 2025 Word of the Year
• How rage bait works and why it spreads so quickly
• The thin line between satire and manipulation
• How TikTok changed virality and discoverability
• Why rage based content damages trust and community

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/386

If you're tired of chasing trends, this episode is your reset.

I'm sharing my 2026 marketing predictions and the five year pattern I uncovered while looking back on how marketing has shifted since 2021. I talk about AI fatigue, micro communities, content systems, earned trust, and why seasonality is going to matter more than ever next year.

This episode is all about doing what matters and creating a marketing approach that supports your real life, not just the algorithm.

In this episode of the podcast, I talk about:

• Why AI will be the backbone, not the boss
• Why micro communities are outperforming big audiences
• How sustainable content systems will take over
• Why earned trust beats trend chasing
• How seasonality is reshaping marketing

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/385

Marketing feels weird right now. In this episode, I unpack why everything suddenly feels off aka the drop in engagement, the rise of AI-generated content, the overload of information, and what I'm calling the "attention rebellion".

I share what's really happening behind the scenes with user behavior, why originality matters more than ever, and how brands can stand out by leaning deeper into context, discernment, and human-centered marketing.

If you've felt unsettled by how fast everything is changing, you're not imagining it and this episode will help you understand what's shifting and why.

In this episode of the podcast, I talk about:

• Why engagement is dropping everywhere
• What the "attention rebellion" means for your content
• Why context matters more than information
• How tool fatigue is reshaping marketing
• Why human-centered brands will stand out in 2026

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/384