What if saying “for women” is actually turning away the very people you’d love to work with?

In this episode, I’m diving into the nuances of gendered marketing and why I choose not to use gender-specific labels in my business. From real-life examples to practical shifts you can make, we’ll unpack how inclusive marketing doesn’t just feel better, it performs better too.

Whether you’re rethinking your own brand messaging or want to be more intentional with your language, this is a powerful starting point.

In this episode of the podcast, I talk about:

• How gendered marketing can quietly exclude your dream clients
• Why “marketing can’t be neutral anymore”
• How inclusive brands like Dove and Fenty get it right
• The difference between being inclusive for women vs. only for women
• Practical ways to reflect your values in your marketing

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/371

More posts ≠ more progress.

I’m sharing exactly what’s working on social media right now—and what’s not—so you can adapt your content to meet your audience where they are (without burning out in the process).

We’re covering real shifts in content behavior, algorithm changes, and how smart marketers are showing up differently in 2025. If you're frustrated with lower reach and engagement, this episode will help you understand why and what to do next.

In this episode of the podcast, I talk about:

• Why the attention economy has shifted (and what it means for your content)
• Why “educational” posts aren’t hitting like they used to
• The difference between how-to content and how-I content
• The “middle tier content” that’s fading fast
• What “high-concept, low-production” content actually looks like
• The real reason engagement has dropped (it’s not you)

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/370

Ever opened Airtable or Asana and immediately closed it because your brain just said “nope”? Been there.

In this episode, I’m joined by systems expert Rachael Mueller for a real talk on how to make your tools work for you—not overwhelm you.

We’re diving into practical strategies that actually make your life easier (not more complicated). Whether you’re drowning in post-its or juggling a million Google Docs, this convo is for you.

If your to-do list lives in your head (and you’ve got 47 birthday party RSVPs to remember), this one’s a must-listen.

In this episode of the podcast, we talk about:

• The one habit that will instantly make your brain feel lighter
• When to use automation—and when to skip it
• Why your system needs to match your personality
• What to do before you pick a new tool
• Why “comfort” systems might actually be slowing you down

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Rachael Mueller is a Virtual COO + Systems Expert, helping service-forward business owners + founders optimize and grow their businesses through sustainable systems, and take back control of their time.

After transforming her first business in 2015 from a burnout black hole into a streamlined success, she never looked back! And has helped countless clients do the same behind the scenes.

When she’s not helping visionary entrepreneurs banish overwhelm, you can find her in the kitchen whipping up a new recipe, or traveling the globe with her partner. She’s also a firm believer that there is never "too much" guacamole, and that life is better after petting a furry friend.

Website: https://heyrachael.com/
Instagram: https://www.instagram.com/hey.rachael
LinkedIn: https://www.linkedin.com/in/heyrachael

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/369