Why I Don’t Use Gendered Language in Marketing

What if saying “for women” is actually turning away the very people you’d love to work with?

In this episode, I’m diving into the nuances of gendered marketing and why I choose not to use gender-specific labels in my business. From real-life examples to practical shifts you can make, we’ll unpack how inclusive marketing doesn’t just feel better, it performs better too.

Whether you’re rethinking your own brand messaging or want to be more intentional with your language, this is a powerful starting point.

In this episode of the podcast, I talk about:

• How gendered marketing can quietly exclude your dream clients
• Why “marketing can’t be neutral anymore”
• How inclusive brands like Dove and Fenty get it right
• The difference between being inclusive for women vs. only for women
• Practical ways to reflect your values in your marketing

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/371