Unlock the secrets to building a profitable ecommerce store by mastering the art of unit economics. In this video, we break down what unit economics is and how it can transform your business. Learn how to calculate and optimize your cost/revenue structure, scale your business effectively, and refine your strategy with actionable insights. What You'll Learn: - What is Unit Economics? - How to calculate Unit Economics for your ecommerce business. - Real-life examples from DTC and marketplace brands. - Best practices to improve profitability and reduce costs. - Strategies to enhance TAM, revenue, COGs, and more. Tools & Resources: - Balance sheet breakdown: Simplify your headers and calculate your unit economics easily. - Practical examples with FY 2023 vs. FY 2022 data. - Google Spreadsheet Template for running your own projections. Key Strategies: - Boost follow-on sales and AOV. - Increase Gross Margin through strategic price adjustments and cost reduction. - Optimize marketing spend and operational costs. - Ready to turn your ecommerce business into a profit machine? Watch now and start applying these principles today! #ecommerce #dtc

In this video, I will show you how to do Cohort Analysis for E-commerce brands, using the same process that helped us increase the customer lifetime value of multiple brands by 10-30%. For D2C brands, cohort analysis can lead to: Higher customer retention Increased average order value Lower cost per acquisition Efficient inventory management What You'll Learn: What is cohort analysis? How to perform cohort analysis using Shopify or Google Analytics without any paid tools How to derive 5 actionable insights to implement today By the end of this video, you'll be able to: Predict when your customers will make their next purchase Identify any seasonality in repeat purchases Determine the average duration a customer stays with your brand Introduction: Hi, I am Rahi Jain, and I help e-commerce brands achieve profitable growth at scale. With experience working with over 50 DTC brands, I've helped generate $34M in email revenue, doubled average order values, and increased customer lifetime value by 10-30%. Video Chapters: 0:00 Introduction 0:52 What is Cohort Analysis? 2:40 Finding Cohort Analysis Reports in Shopify and Google Analytics 3:55 Interpreting Cohort Analysis Data (Horizontal Analysis) 9:17 Month On Month Analysis 10:34 Seasonality of Purchases 12:34 Different Metrics 16:06 Marketing Channel Analysis 16:43 Product Profitability Analysis 17:39 Takeaway Value Insights 18:56 Limitations of Cohort Analysis 20:52 Conclusion Don't forget to like, subscribe, and hit the bell icon to stay updated with more tips and strategies to grow your e-commerce brand! #Ecommerce #CohortAnalysis #CustomerLifetimeValue #DTC #Shopify #GoogleAnalytics #EcommerceGrowth #RetentionStrategies Connect with me: LinkedIn: / rahijain Website:https://retainup.co/ For collaboration and business inquiries, contact: rahi@retainup.co

Email AB Tests ≠ Subject Line AB Tests Learn how to master AB testing for email marketing. After running 500+ tests for brands, we have devised a perfect framework to come up with - - New AB Test Ideas - How to form a hypothesis - How to run a test - How to implement learnings for future In this webinar, I will show you the exact framework that will help you understand your customers and maximize results. In this webinar, I will cover: - 100+ Email AB Tests To Get Started - Comprehensive Email AB Testing Framework

Leverage Trust, Skyrocket Sales Learn how to leverage word-of-mouth marketing for your DTC brands. What You'll Discover: - How To Encourage Customers To Share - How To Use Word Of Mouth in Marketing For Acquisition Don't miss out on this opportunity to drive a 20-50% increase in sales

Unlock the Secrets to Explosive Email List Growth for Ecommerce Brands

In today's digital marketplace, the size of your email list is more than just a number—it's a pivotal factor in the valuation of your ecommerce business. Did you know that 90% of investors weigh the worth of ecommerce ventures based on their subscriber lists? A robust email list not only showcases your brand's reach but also its potential for future growth and profitability.

🚀 In This Video:

• The Pop-Up Dilemma: Uncover why relying solely on pop-ups could be hampering your growth and how to innovate beyond them.
• Exclusive List-Building Hacks: With experience from boosting over 50 brands and adding 5+ million subscribers, I share 4 groundbreaking strategies that cost nothing but promise substantial list growth.
• Custom List-Building Framework: Learn how to craft a unique email list strategy that aligns perfectly with your brand's identity and audience's needs.
• Key Mistakes to Avoid: Stick around till the end for my top 3 tips on what not to do when building your list.

Whether you're struggling with finding the right balance in customer engagement or deciding on the most compelling offers to entice sign-ups, this video is your guide to mastering the art of email list building. From optimizing pop-up placements to leveraging social media, discover how to captivate your audience without coming off as pushy or indifferent.

🔑 Learn How To:

• Finalize irresistible offers for your audience.
• Decide what information to collect for personalized marketing.
• Strategically place your sign-up prompts for maximum engagement.
• Utilize social media and offline opportunities to expand your list.

🎁 Bonus Tips:

• A look into successful list-building methods that have transformed ecommerce brands.
• How to respect your subscribers' preferences and keep unsubscribe rates low.

Remember, a well-curated email list can significantly enhance the value of your ecommerce business. It's time to start building yours the right way.

👍 Liked the video? Give us a thumbs up and share your thoughts in the comments below.

🔔 Subscribe for More: Don't miss out on our latest videos on email marketing strategies, retention techniques, and expert insights into Clavio. Click the subscribe button and turn on notifications!

Thank you for watching, and let's grow your list together!

In the ever-evolving world of email marketing, Klaviyo's latest announcement has stirred the pot – introducing a suite of AI features poised to redefine our approach to digital campaigns. But does it live up to the hype? In this comprehensive video, we dive deep into Klaviyo AI, exploring the nuances of its newly launched functionalities, from game-changing innovations to mere rebrandings of existing tools.

Starting with a critical look at AI's role in today's email marketing strategies, we set realistic expectations before dissecting Klaviyo AI's capabilities batch by batch. We'll guide you through the intricacies of segment creation, email blocks, subject line assistants, SMS campaigns, and more, offering firsthand insights on each feature's practicality and effectiveness.

What You'll Learn:

• How Klaviyo AI attempts to streamline segment creation and why it matters.
• The impact of AI on crafting engaging email blocks and personalized subject lines.
• The truth behind the rebranding of existing features under the AI umbrella.
• Practical assessments of predictive analytics, dynamic recommendations, and benchmarks.
• The potential of AI-driven A/B testing and pop-up optimization tests for your marketing strategy.

Is Klaviyo AI the future of email marketing or just another tool in the shed? Join us as we unpack the hype, providing you with the knowledge to decide whether Klaviyo's AI features can truly elevate your email marketing game or if the industry's future lies elsewhere.

Timestamps: 00:00 - Introduction: The Future of Email Marketing with Klaviyo AI? 00:28 - Setting Expectations for AI in Marketing 00:57 - Exploring Klaviyo AI's Offerings: Segment Creation and Beyond 03:11 - Deep Dive into Email Blocks and Subject Line Assistance 05:28 - Assessing Klaviyo AI's SMS Campaigns and Predictive Analytics 08:06 - Dynamic Recommendations and Benchmarking with Klaviyo AI 10:18 - The Verdict: Game Changer or Hype?

Conclusion: 12:14 - Summarizing Klaviyo AI's Impact on Email Marketing

Dive into the video to uncover whether Klaviyo AI stands as a pivotal breakthrough or if the search for the ultimate email marketing solution continues. Subscribe for more insightful analyses on the latest in digital marketing technologies.

Harness The Power Of Personalized Data Discover how to harness the power of zero-party data to drive 10X customer engagement & sales. In this webinar, I'm going to show you the exact framework that will assist you in understanding your customer's taste & preferences without even paying a penny. In this webinar, I will cover: - How To Collect Zero Party Data. - How to trigger automation responses based on Zero Party Data. - How to use Zero Party Data effectively in campaigns. - How to use Zero Party Data For Customer Research & Segmentation. What's in for you? - Zero Party Data Collection Framework. - Zero Party Data Usage & Trigger Framework.

Dive into the world of e-commerce email marketing with our deep dive into Klaviyo's heatmap analytics. This video is your ultimate guide to understanding exactly where your customers are engaging with your emails. By leveraging the power of Klaviyo's advanced heatmap tools, you'll gain invaluable insights into customer behavior, helping you to refine your strategies and significantly boost your e-commerce success. What You'll Learn: - How to navigate Klaviyo's heatmap feature to track clicks within your email campaigns. - Strategies for optimizing email layout based on customer interaction data. - Tips for increasing click-through rates by understanding what attracts and retains customer attention. - Real-world examples of successful email campaigns enhanced by heatmap analytics. Why Watch? Whether you're new to Klaviyo or looking to enhance your existing email marketing efforts, this video offers a step-by-step approach to harnessing the full potential of email heatmaps. Perfect for e-commerce businesses aiming to improve their engagement rates and drive sales, you'll discover how to make data-driven decisions that resonate with your audience.