In this video, I will show you how to do Cohort Analysis for E-commerce brands, using the same process that helped us increase the customer lifetime value of multiple brands by 10-30%. For D2C brands, cohort analysis can lead to: Higher customer retention Increased average order value Lower cost per acquisition Efficient inventory management What You'll Learn: What is cohort analysis? How to perform cohort analysis using Shopify or Google Analytics without any paid tools How to derive 5 actionable insights to implement today By the end of this video, you'll be able to: Predict when your customers will make their next purchase Identify any seasonality in repeat purchases Determine the average duration a customer stays with your brand Introduction: Hi, I am Rahi Jain, and I help e-commerce brands achieve profitable growth at scale. With experience working with over 50 DTC brands, I've helped generate $34M in email revenue, doubled average order values, and increased customer lifetime value by 10-30%. Video Chapters: 0:00 Introduction 0:52 What is Cohort Analysis? 2:40 Finding Cohort Analysis Reports in Shopify and Google Analytics 3:55 Interpreting Cohort Analysis Data (Horizontal Analysis) 9:17 Month On Month Analysis 10:34 Seasonality of Purchases 12:34 Different Metrics 16:06 Marketing Channel Analysis 16:43 Product Profitability Analysis 17:39 Takeaway Value Insights 18:56 Limitations of Cohort Analysis 20:52 Conclusion Don't forget to like, subscribe, and hit the bell icon to stay updated with more tips and strategies to grow your e-commerce brand! #Ecommerce #CohortAnalysis #CustomerLifetimeValue #DTC #Shopify #GoogleAnalytics #EcommerceGrowth #RetentionStrategies Connect with me: LinkedIn: / rahijain Website:https://retainup.co/ For collaboration and business inquiries, contact: rahi@retainup.co