Unlock the secrets to building a profitable ecommerce store by mastering the art of unit economics. In this video, we break down what unit economics is and how it can transform your business. Learn how to calculate and optimize your cost/revenue structure, scale your business effectively, and refine your strategy with actionable insights. What You'll Learn: - What is Unit Economics? - How to calculate Unit Economics for your ecommerce business. - Real-life examples from DTC and marketplace brands. - Best practices to improve profitability and reduce costs. - Strategies to enhance TAM, revenue, COGs, and more. Tools & Resources: - Balance sheet breakdown: Simplify your headers and calculate your unit economics easily. - Practical examples with FY 2023 vs. FY 2022 data. - Google Spreadsheet Template for running your own projections. Key Strategies: - Boost follow-on sales and AOV. - Increase Gross Margin through strategic price adjustments and cost reduction. - Optimize marketing spend and operational costs. - Ready to turn your ecommerce business into a profit machine? Watch now and start applying these principles today! #ecommerce #dtc

In this video, I will show you how to do Cohort Analysis for E-commerce brands, using the same process that helped us increase the customer lifetime value of multiple brands by 10-30%. For D2C brands, cohort analysis can lead to: Higher customer retention Increased average order value Lower cost per acquisition Efficient inventory management What You'll Learn: What is cohort analysis? How to perform cohort analysis using Shopify or Google Analytics without any paid tools How to derive 5 actionable insights to implement today By the end of this video, you'll be able to: Predict when your customers will make their next purchase Identify any seasonality in repeat purchases Determine the average duration a customer stays with your brand Introduction: Hi, I am Rahi Jain, and I help e-commerce brands achieve profitable growth at scale. With experience working with over 50 DTC brands, I've helped generate $34M in email revenue, doubled average order values, and increased customer lifetime value by 10-30%. Video Chapters: 0:00 Introduction 0:52 What is Cohort Analysis? 2:40 Finding Cohort Analysis Reports in Shopify and Google Analytics 3:55 Interpreting Cohort Analysis Data (Horizontal Analysis) 9:17 Month On Month Analysis 10:34 Seasonality of Purchases 12:34 Different Metrics 16:06 Marketing Channel Analysis 16:43 Product Profitability Analysis 17:39 Takeaway Value Insights 18:56 Limitations of Cohort Analysis 20:52 Conclusion Don't forget to like, subscribe, and hit the bell icon to stay updated with more tips and strategies to grow your e-commerce brand! #Ecommerce #CohortAnalysis #CustomerLifetimeValue #DTC #Shopify #GoogleAnalytics #EcommerceGrowth #RetentionStrategies Connect with me: LinkedIn: / rahijain Website:https://retainup.co/ For collaboration and business inquiries, contact: rahi@retainup.co

Email AB Tests ≠ Subject Line AB Tests Learn how to master AB testing for email marketing. After running 500+ tests for brands, we have devised a perfect framework to come up with - - New AB Test Ideas - How to form a hypothesis - How to run a test - How to implement learnings for future In this webinar, I will show you the exact framework that will help you understand your customers and maximize results. In this webinar, I will cover: - 100+ Email AB Tests To Get Started - Comprehensive Email AB Testing Framework