Episodios

  • From Alcohol to a Non-Alcoholic Empire | Bill Shufelt

    From Alcohol to a Non-Alcoholic Empire | Bill Shufelt
    Jan 28 2026
    Bill Shufelt, CEO and co-founder of Athletic Brewing Company, shares the remarkable journey from high-intensity finance to building the world’s leading non-alcoholic beer brand. In this conversation, Ken Rideout and Bill go deep on the real story behind Athletic: Bill’s personal struggle with alcohol, the moment sobriety changed everything, and the “missionary vs. mercenary” mindset that kept him committed to impact over exits. Bill breaks down what it actually took to get Athletic off the ground—raising early capital through relentless rejection, building breweries from scratch to protect quality, and scaling through multiple economic cycles. They also touch on fitness, endurance, family support, and why younger generations are changing the future of drinking faster than most people realize. Subscribe / listen on all platforms: https://lnk.to/the-other-side-of-hard Thank you to our sponsors Ketone-IQ: ⁠https://ketone.com/rideout Code “RIDEOUT” Athletic Brewing: https://athleticbrewing.com Code "Rideout" V14: ⁠https://v14.com/rideout⁠ Code “RIDEOUT” Chapters (00:00) Introduction and Guest Welcome (00:19) The Journey of Athletic Brewing (02:18) Missionaries vs. Mercenaries (02:45) The Brewing Evolution (06:43) Finance Career Beginnings (08:55) Trading Desk Realities (16:59) The Turning Point: Sobriety (25:36) Discovering a New Path (36:14) The Birth of Athletic Brewing (46:05) Making the Leap (47:55) Facing Rejection and Learning from Setbacks (48:13) The Struggles of Early Capital Raising (50:04) Unexpected Challenges and Small Wins (51:47) Finding the Right Partner and Building the Team (55:16) The Decision to Build Our Own Brewery (01:02:01) Overcoming Economic and Logistical Hurdles (01:18:31) The Importance of Passion and Community (01:20:46) Marketing Wins and Lessons Learned (01:25:14) The Journey of Growth and Future Plans (01:33:38) Final Thoughts and Reflections Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    1 h y 35 m
  • From Undrafted to the Front Office | Ran Carthon

    From Undrafted to the Front Office | Ran Carthon
    Jan 21 2026
    Ran Carthon has lived football from every angle — from undrafted NFL running back fighting to stay on rosters, to working his way through scouting and personnel, to eventually becoming General Manager of the Tennessee Titans. In this conversation, Ken Rideout goes beyond wins and losses to explore the human side of the NFL: pressure, family sacrifice, leadership, and what it really takes to earn trust inside an organization. Ran reflects on his upbringing as a military kid, finding home in Key West, and the lessons passed down from his father’s long NFL playing and coaching career. He shares the reality of being undrafted, the intensity of being coached by his own father, the behind-the-scenes grind of front office life, and what true collaboration actually looks like inside winning teams. Ran also opens up about being let go publicly — and how he rebuilt his mindset around peace, joy, and purpose beyond the job. Subscribe / listen on all platforms: https://lnk.to/the-other-side-of-hard Thank you to our sponsors Ketone-IQ - ketone.com/rideout code RIDEOUT Rho Nutrition - rhonutrition.com code RIDEOUT Athletic Nicotine - athleticnicotine.com/rideout code RIDEOUT Chapters (00:00) Introduction and Guest Background (00:20) Family Legacy in Football (00:59) Challenges and Hardships in Football (02:32) Training and Practice Insights (04:42) Adoption and Community Support (07:15) Racial Differences and Community (18:14) Growing Up in Key West (21:34) High School Football and Recruitment (37:35) Sponsor: Liposomal NAD+ (RO Nutrition) (38:47) NFL Journey: From Undrafted to Camp (41:04) Father-Son Coaching Experience (45:14) Transition to the Indianapolis Colts (54:22) Fan Culture and Player Respect (01:00:59) Challenges for Black Coaches in the NFL (01:04:23) Path to Becoming an NFL Executive (01:19:48) 49ers Draft Room + Building Reputation (01:23:29) Transition to the Tennessee Titans (01:28:21) Challenges of Being a GM (01:31:13) Balancing Family and Career (01:38:51) Life After the Titans + Reset Mindset (01:46:58) Final Thoughts and Super Bowl Predictions (02:01:38) Outro Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    2 h y 4 m
  • From Chaos to Kona: A Transformational Journey | John Joseph

    From Chaos to Kona: A Transformational Journey | John Joseph
    Jan 14 2026
    John Joseph grew up in extreme violence, neglect, and instability. Raised by a violent, alcoholic father, he spent years in abusive foster homes, experienced homelessness on the streets of New York City as a teenager, battled addiction, and cycled through incarceration and institutional lock-ups at a young age. By every conventional measure, his life was headed toward an early end. This episode traces John’s journey through that chaos—and the single principle that allowed him to survive it: discipline. From punk rock and life on the streets, to sobriety, plant-based living, endurance sports, and completing multiple Ironman triathlons, John rebuilt his life one deliberate decision at a time. We talk about breaking cycles of abuse and addiction, replacing self-destruction with structure, and why discipline—not motivation—is the foundation for lasting change. This is a conversation about accountability, resilience, and what it actually takes to turn suffering into strength when there’s no safety net and no one coming to save you. Subscribe / listen on all platforms: https://lnk.to/the-other-side-of-hard John Joseph: Website: www.johnjosephdiscipline.com Instagram: @johnjosephdiscipline YouTube: @hardtruthwithjohnjoseph5582 Thank you to our sponsors Ketone-IQ: ⁠https://ketone.com/rideout Athletic Brewing: https://athleticbrewing.com Code "Rideout" V14: ⁠v14.com/rideout⁠ code "RIDEOUT" Chapters (00:00) Introduction to John Joseph (00:20) Meeting at Crunch Gym (01:16) First Ironman Experience (02:09) Ironman Journey and Achievements (05:58) Sponsorship and Endorsements (06:50) John Joseph's Origin Story (09:59) Life in Foster Care (13:37) Surviving Abuse and Finding Strength (26:46) Transition to a Better Foster Home (32:18) Life on the Streets and Early Hustles (34:45) Involvement in Drug Trade and Punk Scene (41:41) Dark Times and Escaping Danger (47:17) Muscle Mike and Mob Justice (48:01) Surviving Spofford: Tyson's Story (48:11) First Night Fight: Establishing Dominance (49:55) Escape Plan on the Bus (51:20) Sentenced to Upstate: Family Connections (53:20) Navy Recruiter Saves the Day (53:41) Joining the Navy: A New Beginning (58:20) Punk Rock and the Bad Brains (01:02:22) Drug Bust and Going AWOL (01:08:41) Life on the Run: Punk Scene and Street Fights (01:14:05) Reconnecting with the Bad Brains (01:15:16) Plant-Based Lifestyle and Sobriety (01:18:19) Krishna Consciousness and Blood Clot Band (01:24:30) Struggles with Addiction and Betrayal (01:25:59) Life of Crime: Robberies and Escapes (01:29:46) High-Speed Chase and Robbery (01:32:01) Narrow Escape from the Police (01:33:19) Plane Ride Panic (01:35:45) Crack House Attack (01:36:36) Path to Sobriety (01:38:37) Family Tragedy and Addiction (01:40:46) Confronting the Past (01:46:21) Breaking the Cycle of Addiction (01:48:14) Positive Obsessions and Endurance Sports (01:50:34) Confronting Online Critics (01:52:51) Music and New Projects (02:11:08) Final Reflections and Farewell Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    2 h y 15 m
  • From Nightclubs to Federal Prison to Mr. Beast | Ian Bick

    From Nightclubs to Federal Prison to Mr. Beast | Ian Bick
    Jan 7 2026
    This week I sit down with Ian Bick — entrepreneur, storyteller, and podcast host, where he tells real stories of incarceration, redemption, and what change actually costs. Ian became a nightclub owner as a teenager. Fast money. Bigger pressure. Debt. Gambling. Then the bottom fell out — and at 21, he was convicted of federal wire fraud and sent into the federal system. He walks us through what people don’t understand: the difference between holding and prison, how quickly you get labeled, how prison politics really work, and the kind of humiliation that stays with you long after the sentence ends. Then we get into the part nobody glamorizes — reentry. Regular jobs. Stigma. Restitution. Quiet accountability. And the long climb back that eventually led to building one of the fastest-growing justice-focused podcasts in the country. Subscribe / listen on all platforms: https://lnk.to/the-other-side-of-hard Ian Bick: Website: https://www.ianbick.com/ Instagram: @ian_bick YouTube: @ianbickCT TikTok: @ianbick Thank you to our sponsors Ketone-IQ: ketone.com/rideout Rho Nutrition - rhonutrition.com code RIDEOUT Athletic Nicotine - athleticnicotine.com/rideout Chapters (00:00) Introduction and Sentencing (02:05) Life in Federal Holding (06:26) Facing Misconceptions in Prison (08:07) Adjusting to Prison Life (15:50) Reflecting on the Past and Future (20:38) The Business Ventures That Led to Trouble (30:26) Podcasting and Paying Guests (38:13) Back to Prison Life (38:31) First Prison Experience (38:54) Extortion and Survival (43:26) Transfer Ordeal (45:02) Life at Danbury (47:50) Oxford Camp and Guard Incident (53:59) Post-Prison Life and Career (55:48) Podcasting Journey (01:02:57) Mr. Beast Experience (01:10:09) Future Plans and Reflections (01:12:01) Conclusion and Farewell Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    1 h y 13 m
  • Bank Robber to Business Owner: Mike Lee (BeanShooter)

    Bank Robber to Business Owner: Mike Lee (BeanShooter)
    Dec 31 2025
    Mike Lee lived the kind of life that doesn’t end clean. Heroin. Bank robberies. Prison. Overdoses. A revolving door that kept spinning until it didn’t. In this episode, Mike breaks down the real mechanics of addiction — the daily grind of staying high, staying ahead, and eventually getting cornered. He talks about methadone, getting followed, getting grabbed, and finally deciding to make a change. Then the rebuild. A rehab flight to Florida. A sober date he still remembers. A custody fight he didn’t think he could win. Power washing. Roof shoveling. A roofing company. Sober houses. The slow, unsexy work of becoming reliable. No fake redemption arc. Just choices. Reps. Consequences. And a life that looks nothing like the one he came from. Subscribe / listen on all platforms: https://lnk.to/the-other-side-of-hard Mike Lee (BeanShooter) Instagram: @beanshooter69 YouTube: @beanshootersgallery Website: https://beanshooter.com TikTok: @beanshooter069 Thank you to our sponsors Ketone-IQ: ⁠https://ketone.com/rideout Athletic Nicotine: https://athleticnicotine.com/rideout V14: ⁠https://v14.com/rideout⁠ use code RIDEOUT Chapters (00:00) Mickey Ward's Influence and Rehab Journey (03:01) Early Life and Family Background (04:25) First Encounters with Crime (10:31) Life in Prison and Methadone Struggles (11:23) Graduating to Hard Drugs (15:02) Bank Robberies and Legal Troubles (16:25) Experiences in Walpole Prison (26:34) Mickey Ward's Boxing Career (33:42) Struggles with Methadone (35:12) The Turning Point: Getting Off Methadone (36:54) Life in the Methadone Clinic (37:08) A Chance for Rehab in Florida (38:18) Legal Troubles and Police Surveillance (43:17) The Redemption Story Begins (46:50) Building a New Life: Roofing and Sober House (01:04:17) Reflections on Sobriety and Success (01:08:08) Closing Thoughts and Podcast Outro Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    1 h y 9 m
  • From Failing on the World Stage to Winning on It | Trey Hardee

    From Failing on the World Stage to Winning on It | Trey Hardee
    Dec 24 2025
    This week’s episode is with Trey Hardee, a two-time World Champion in the decathlon and Olympic silver medalist. Trey opens up about one of the most defining moments of his career: failing publicly on the Olympic stage, the shame that followed, and the surgery and rehab that forced him to confront whether he was really finished. We talk about what it takes to sit with failure instead of running from it — and how that process ultimately led him back to the podium. This is a conversation about discipline, patience, and doing the work when no one’s watching — and what’s possible on the other side of hard. Subscribe to the podcast on other platforms: http://lnk.to/the-other-side-of-hard Trey Hardee Instagram: @treyhardee X: @treyhardee Thank you to our sponsors Ketone-IQ: ⁠ https://ketone.com/rideout Athletic Brewing: https://athleticbrewing.com⁠ Code "Rideout" V14: ⁠https://v14.com/rideout⁠ Code "Rideout" Chapters (00:00) Introduction and Guest Welcome (00:02) The Best Athlete in the World (00:37) Catching Up and Personal Reflections (02:16) The High School Basketball Cut (06:20) Transition to Pole Vaulting (07:09) College Journey and Challenges (14:37) Decathlon Beginnings (23:38) The Grind and Consistency (26:58) Overcoming Personal Challenges (29:00) Mississippi State to Olympic Trials (33:22) The Struggles of Early Athletic Career (33:42) Transitioning to a New Coach and College (34:18) Choosing Texas and Meeting Future Wife (37:37) Parental Guidance and Personal Growth (40:55) Training and Competing at Texas (45:44) Injuries and Setbacks (58:29) Turning Professional and Facing Challenges (01:05:35) Embracing the Pressure and Enjoying the Journey (01:05:51) Building Relationships and Offering Guidance (01:06:36) The Role of Coaches in Major Competitions (01:07:19) Facing Defeat and Overcoming Embarrassment (01:08:37) Learning from Failure and Growing Stronger (01:13:02) The Path to Becoming a World Champion (01:17:02) Applying the Champion Mindset to Everyday Life (01:20:44) The Road to the Olympics and Overcoming Injury (01:30:14) Life After Competition and New Challenges (01:35:40) Conclusion and Final Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    1 h y 37 m
  • Surviving a Texas Prison as an Innocent Man | Greg Kelley

    Surviving a Texas Prison as an Innocent Man | Greg Kelley
    Dec 17 2025
    Greg Kelley was a Texas high school football standout whose life was wrecked at 18 when he was wrongfully convicted of super aggravated sexual assault of a child and sentenced to 25 years with no possibility of parole. After years in some of the hardest Texas state prisons, a flawed investigation was exposed, his case was reopened by the Texas Rangers, and in 2019 he was fully exonerated by the Texas Court of Criminal Appeals. Today he’s a husband, former Division I safety at Eastern Michigan, ultra runner, and founder of the Vindication Foundation, helping others fighting wrongful convictions. Subscribe to the podcast on other platforms: http://lnk.to/the-other-side-of-hard Greg Kelley Website: https://thevindicationfoundation.com Instagram: @grkelley2 Thank you to our sponsors Ketone-IQ: https://ketone.com/rideout Rho Nutrition: rhonutrition.com code RIDEOUT Athletic Nicotine: https://athleticnicotine.com/rideout Chapters (00:00) Introduction and Wrongful Conviction (00:31) First Days in Prison (02:23) Protective Custody and General Population (05:06) Surviving Prison Life (27:07) Faith and Hope in Adversity (34:16) Family and Upbringing (37:58) Reflecting on Childhood and Family Influence (38:49) Puberty and Athletic Development (39:51) High School Romance and Focus on Football (40:46) Family Health Crises (42:13) Living with a Friend's Family (44:25) Jonathan's Troubling Behavior (49:39) Accusations and Legal Troubles Begin (01:03:15) Arrest and Initial Reactions (01:13:19) Facing the In-Laws: A Heartfelt Confession (01:15:11) The Shocking Accusation: A Life Turned Upside Down (01:16:54) Support and Optimism Amidst Chaos (01:18:20) The Alternative School Experience (01:20:05) The Second Arrest: More Charges Surface (01:35:58) The Plea Deal Dilemma (01:41:21) The Trial: Fighting for Innocence (01:52:39) Drifting Apart and Hidden Infatuations (01:53:00) Conviction and Betrayal (01:55:12) Writing Through Trauma (01:58:49) The Justice System's Failures (01:58:56) The Vindication Foundation (01:59:51) The Appeal Process Begins (02:09:57) The Role of Evidence in Proving Innocence (02:11:22) Reinvestigation and New Evidence (02:19:25) The Hearing and Hope for Freedom (02:25:41) A Glimmer of Hope (02:31:53) Breaking Free from Institutionalization (02:32:48) The Moment of Release (02:34:22) Emotional Reunion and Reflections (02:36:16) Life After Exoneration (02:38:45) Pursuing New Dreams (02:43:54) Legal Battles and Vindication (02:47:26) A New Beginning (02:57:39) Final Thoughts and Future Plans Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    3 h y 13 m
  • Sobriety, Skate Culture & Second Chances | Mike Blabac

    Sobriety, Skate Culture & Second Chances | Mike Blabac
    Dec 10 2025
    Mike Blabac is one of the most influential photographers in skateboarding and action sports. His work includes Danny Way’s iconic Great Wall of China jump, the rise of DC Shoes, and global campaigns with athletes like LeBron James and Usher. In this episode, Mike shares his journey from a chaotic childhood in rural Ohio to becoming a defining photographer of modern skate culture. He opens up about years of living in chaos and drinking heavily, and how meeting neuroscientist Andrew Huberman became the turning point that pushed him to rebuild his health, career, and relationship with his kids. Follow the podcast on all platforms: https://lnk.to/the-other-side-of-hardYT Thank you to our sponsors Ketone-IQ: ⁠https://ketone.com/rideout Athletic Brewing: https://athleticbrewing.com⁠ Code "Rideout" V14: ⁠https://v14.com/rideout⁠⁠ Mike Blabac Website: https://www.blabacphoto.com Instagram: https://www.instagram.com/blabacphoto X: https://x.com/blabacphoto Chapters (00:00) Introduction: Who is Mike Blabac?(00:23) Danny Way’s Great Wall of China jump(03:06) The crash, broken foot and Chinese officials(10:33) Growing up in rural Ohio(18:21) Discovering photography as a kid(24:04) Meeting skaters and working early jobs(24:56) Moving to San Francisco at 19(25:58) Skating Embarcadero and breaking into the scene(31:49) Writing to Grant Brittain & first published photos(45:36) Mad Circle, Girl, Chocolate & career foundations(54:13) Joining DC Shoes & shooting global trips(57:39) Ken Block, DC, and the birth of Gymkhana(01:06:28) Airplane chaos with Colin(01:16:03) Becoming comfortable in chaos(01:27:11) Transition to commercial photography(01:32:05) Drinking heavily while working nonstop(01:34:58) Meeting Andrew Huberman & the turning point(01:40:33) Sobriety, training and career momentum(01:45:12) How sobriety changed his parenting(01:53:11) Final reflections and lessons Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    1 h y 55 m