If you want to win in 2026, you can’t play the same pricing game you played before.

In this REI In Your Car episode, I break down exactly how I’m changing my strategy this year—why I’m pricing more aggressively, moving deals faster, and focusing on velocity instead of squeezing every last dollar out of a deal.

I walk you through my real numbers, my marketing plan, and what I’m seeing right now with motivated sellers, buyer demand, and competition. If you’re wholesaling land or houses and want to survive (and thrive) in a shifting market, this matters.

This is my public accountability for 2026—and I want you to ride along with me.

What you’ll learn:

► Why faster deals beat bigger profits in this market
► How I’m adjusting offers based on today’s prices (not last year’s)
► My exact deal targets and minimum profit goals
► Why aggressive pricing upfront beats price drops later
► How fewer competitors actually helps you right now

I used to say no to things that would have saved me years of frustration — and made me a lot more money.

In this REI episode, I break down five decisions I resisted for way too long… and exactly how saying yes to them changed my business, my income, and my sanity.

If you’re working hard but feel stuck, capped, or constantly busy without real progress, this is for you.

This came from a real conversation I’d normally have behind the scenes — no hype, no theory. Just what actually worked after doing this business the wrong way for years.

Here’s what I cover:

0:00 – The mindset shift that changed everything
1:05 – Hitting a ceiling despite working harder
2:18 – Why I hired a local US-based assistant
3:31 – The marketing fear holding most investors back
4:50 – Buying courses vs doing the real work
6:30 – Why this is actually a marketing business
7:40 – The cost of being stingy
9:25 – Being generous with your team
10:30 – Being generous with yourself
12:55 – The full recap: all five decisions
14:03 – The most important one of all

Most people don’t have a money problem — they have a focus problem.

In this REI In Your Car episode, I’m sharing five things I used to say yes to that were quietly draining my time, killing my momentum, and slowing down my income.

These aren’t tactics.
They’re decisions.

When I finally started saying no to the wrong things, everything changed — more focus, more time, and more money.

This is Part 1 of a two-part series.
In Part 2, I’ll share the five things I used to say no to… but now say yes to.

If you feel busy but not productive, this episode will hit home.

Here's what I cover:
0:00 Why focus matters
1:15 Focus, time, and money
1:57 $5-an-hour activities
4:53 Chasing shiny objects
9:38 Unnecessary meetings
12:25 Too many projects
14:01 Low-value busy work
15:05 The core takeaway

If I had to get a real estate deal done and MAKE MONEY in the next 30 DAYS, this is exactly how I’d approach it—especially with vacant land.

This episode was recorded for the REI In Your Car podcast.

In this episode, I break down a simple, aggressive, and realistic plan for getting a deal fast without waiting on direct mail, complicated funnels, or expensive marketing. When time matters, the fastest way to opportunities is TALK TO PEOPLE and focusing on the RIGHT conversations.

This approach isn’t about home runs. It’s about speed, focus, and stacking small wins by working with realtors, targeting active land markets, and following up consistently. It’s straightforward—but it only works if you actually take action.

Here’s what I cover in this episode:

0:00 – If I Had to Do a Deal in 30 Days
0:44 – The Mindset Shift When Time Is Tight
1:15 – Why Talking to People Beats Marketing
2:06 – The Two Questions That Find Deals
2:36 – Why I Wouldn’t Rely on Direct Mail Right Now
3:05 – Finding Markets Where Land Is Moving
4:10 – Why Smaller Deals Make More Sense
4:20 – Working With Realtors on Old Land Listings
5:25 – How to Talk Price and Motivation
6:15 – Cash vs Owner Financing Conversations
6:50 – Turning Realtors Into Deal Sources
7:55 – Why Paying Agents More Gets Better Deals
9:05 – Follow-Up Is Where Deals Actually Happen
11:05 – Talking Directly to Landowners
11:55 – A Simple Cold Call Opener
12:40 – The One Thing That Makes This Work

People keep saying the market is slowing down… competition is too high… land doesn’t work anymore.

I’ve been hearing this same stuff since 2006 — and it’s just not true.

In this episode, I break down why wholesaling always works, no matter what the market is doing.

Here’s what I cover:
0:00 – Why wholesaling is still the best business
0:30 – Market fear & competition myths
1:45 – Why investors are quitting
2:30 – The danger of chasing big deals
4:00 – Wholesaling vs. rehabbing: risk vs. velocity
5:20 – How big deals wipe people out
6:00 – The Velocity of Capital
7:10 – Follow the demand → go where buyers are
9:40 – How wholesalers thrived in 2008–2012
11:00 – “Sell buyers what they want, not what you have”
12:00 – The Undercover Billionaire lesson
14:00 – How to find active land buyers today
16:00 – Why direct mail still works
17:40 – Competition is NOT the problem
19:10 – What your competition isn’t doing
19:50 – The 4 fundamentals
22:40 – Why wholesalers win in every market

If you're stuck, overwhelmed, or just not taking action... this one's for you.

I spent $13,000 on my first coaching program... and didn't do a single deal.

My wife was 8 months pregnant. Sheriff knocked on our door. We were losing our house to foreclosure.

That's when everything changed.

In this video, I'm giving you the 5 reasons why you need a coach or mentor in real estate—and the costly mistakes I made so you don't have to.

Here's what I cover:
0:00 - Why You Need a Coach (5 Reasons)
0:30 - My $13,000 Coaching Mistake
2:00 - I Did All the Wrong Homework
4:30 - The Course That Finally Worked
6:45 - Reason #1: Save Time & Avoid Mistakes
7:45 - Reason #2: A Proven System You Can Trust
8:45 - Reason #3: Accountability That Works
10:15 - Reason #4: Ask Questions & Get Real Feedback
12:00 - Reason #5: Borrow My Confidence
14:15 - How to Work With Me

Want land deals but hate dropping cash on direct mail? You’re gonna love this.

In this REI In Your Car episode, Joe McCall breaks down his zero-cost land marketing strategy that’s helping real estate investors close deals—without a penny spent on direct mail.

Joe shares the exact framework his students are using right now inside the FlipDirtChallenge.com to generate leads by texting and calling realtors with aging land listings.

Here's what you’ll learn:

• Why marketing is the actual business you’re in—not real estate
  
  
• How to find “hidden gem” land deals sitting stale for 6+ months
  
  
• The exact scripts to use when contacting agents
  
  
• How to build long-term relationships with land agents for ongoing deals
  
  
• A rinse-and-repeat method that can replace your entire direct mail budget
  
  

Joe even gives a live call breakdown, what to say, how to filter leads on Homes.com, and a killer hack to get realtors bringing you off-market deals—plus why most agents hate listing land (and how that’s your opportunity).

Want to grow a 7-figure business in real estate? Start with these 10 real-world, battle-tested principles from Tom Krol — a wholesaling legend who went from broke to wildly successful. In this REI In Your Car episode, Joe McCall breaks down the “Do or Die” lessons that helped shape Tom’s journey and transformed thousands of investor lives.

Whether you're just getting started or trying to scale your real estate business, these 10 lessons are non-negotiable. From surrounding yourself with the right people, to daily reading, tracking your net worth, and avoiding content consumption traps — this episode is a wake-up call and blueprint rolled into one.

👉 Tom Krol didn’t just theorize success… he LIVED it. This isn’t fluff. This is a how-to guide forged in fire. And Joe walks you through every step, with real-world examples and wisdom you can implement immediately.

📈 Whether you're a wholesaler, flipper, or passive investor — these 10 lessons are the exact type of foundational truths that most gurus won't tell you (or simply don't know).

🎧 Tune in to hear the lessons, the backstory, and how Joe applied these insights to scale his own business with systems, virtual assistants, and high-leverage strategies that WORK.