The Pricing Mistake That Will Kill Your 2026 Deals

If you want to win in 2026, you can’t play the same pricing game you played before.

In this REI In Your Car episode, I break down exactly how I’m changing my strategy this year—why I’m pricing more aggressively, moving deals faster, and focusing on velocity instead of squeezing every last dollar out of a deal.

I walk you through my real numbers, my marketing plan, and what I’m seeing right now with motivated sellers, buyer demand, and competition. If you’re wholesaling land or houses and want to survive (and thrive) in a shifting market, this matters.

This is my public accountability for 2026—and I want you to ride along with me.

What you’ll learn:

► Why faster deals beat bigger profits in this market
► How I’m adjusting offers based on today’s prices (not last year’s)
► My exact deal targets and minimum profit goals
► Why aggressive pricing upfront beats price drops later
► How fewer competitors actually helps you right now