The #1 Free Strategy to Get Land Deals in 2026

Want land deals but hate dropping cash on direct mail? You’re gonna love this.

In this REI In Your Car episode, Joe McCall breaks down his zero-cost land marketing strategy that’s helping real estate investors close deals—without a penny spent on direct mail.

Joe shares the exact framework his students are using right now inside the FlipDirtChallenge.com to generate leads by texting and calling realtors with aging land listings.

Here's what you’ll learn:

• Why marketing is the actual business you’re in—not real estate
  
  
• How to find “hidden gem” land deals sitting stale for 6+ months
  
  
• The exact scripts to use when contacting agents
  
  
• How to build long-term relationships with land agents for ongoing deals
  
  
• A rinse-and-repeat method that can replace your entire direct mail budget
  
  

Joe even gives a live call breakdown, what to say, how to filter leads on Homes.com, and a killer hack to get realtors bringing you off-market deals—plus why most agents hate listing land (and how that’s your opportunity).