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Publishing for Professionals

Publishing for Professionals

De: Unicorn Publishing Company
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Are you an executive with methodologies to share, a professional speaker ready to expand your reach, or a thought leader ready to cement your legacy? This isn't just another "how to write" podcast—it's a comprehensive guide to navigating your entire publishing journey. Each episode delivers actionable advice on everything from finding the right ghostwriter and understanding hybrid publishing to effective time management for busy executives, marketing techniques for thought leaders, and avoiding the vanity press trap while maintaining professional credibility. Turn your big ideas into a published book without the traditional publishing headaches or costly mistakes that plague first-time authors. Join multi-published author and ghostwriter Lynn "Elikqitie" Smargis of Unicorn Publishing Company as she pulls back the curtain on modern publishing, showing professional speakers, executives, and thought leaders how to transform their expertise into compelling books that build their brand and legacy. Whether you're struggling with impostor syndrome, overwhelmed by publishing options, or worried about maintaining your professional reputation, Lynn tackles these fears head-on with practical solutions and proven strategies. Lynn doesn't just share successes—she dives into failures and missteps so you don't have to learn the hard way. No more wondering if your book will ever see the light of day or worrying about damaging your professional reputation with a sub-par publication. "Write, Edit, and Publish" gives you the blueprint for becoming a published author on your own terms, with your credibility intact and enhanced. New episodes drop every week on your favorite podcast player and YouTube!Copyright 2026 Unicorn Publishing Company Economía Marketing Marketing y Ventas Política y Gobierno
Episodios
  • Your Book Is Your Ticket To The Show with Nicky Billou
    Jan 15 2026

    Your Book Is Your Ticket To The Show with Nicky Billou

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    26 m
  • Secrets to Building a Successful Author Brand
    Jan 6 2026

    I'm thrilled to have both returning and new listeners join us as we dive into the captivating world of dark romance writing and self-publishing with our special guest, Bria Rose.

    Bria is a Disney enthusiast turned dark romance author, whose journey from fairy tale dreams to crafting morally complex narratives is truly inspiring. In this episode, Bria shares her experiences writing her debut novel, "Her Dark Promise," and how she transitioned from collaborative writing to self-publishing. Despite lacking formal writing training, Bria's passion and creativity have fueled her success in the genre.

    We'll explore Bria's writing process, including her unique approach as a "puzzle writer" and her strategies for overcoming writer's block. Whether it's outlining with physical notes or seeking inspiration from anime and other storytelling mediums, Bria provides valuable insights for aspiring authors looking to ignite their creativity.

    Additionally, we delve into innovative marketing strategies that can help authors establish a successful brand. From podcast appearances to leveraging platforms like Substack, we uncover effective ways to connect with readers and expand your reach. We'll discuss the importance of defining personal success and the role of media strategists in guiding promotional efforts.

    For those interested in book marketing, I share tips on targeting the right audience, emphasizing the value of themed conferences and expos over traditional bookstore signings. We also discuss the power of email marketing and how platforms like hot Kit can streamline your campaigns.

    Join us as we explore the dynamic world of dark romance and self-publishing with Bria Rose, and discover the tools and strategies you need to succeed in today's publishing landscape.

    Ready to embark on your publishing adventure? Schedule a discovery call and take the next step to moving one step closer to writing and publishing your book!

    Until next time, keep writing, dreaming, and creating—your book is waiting to be born!

    (12:02) Overcoming Writer's Block Strategies

    (16:43) Coping With Writer's Block and Inspiration

    (22:35) Strategies for Successful Author Marketing

    (27:35) Book Marketing Strategies and Tips

    (37:28) Author Marketing Strategies and Discount

    Podcast Resources

    Start on your author journey today by Booking a Discovery Call

    Follow me on Substack

    Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

    Unsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!

    Check out Bria and pick up her cool merch on her Author Website

    Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

    The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily...

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    36 m
  • Turning Your Book into an Outreach Powerhouse
    Dec 16 2025

    Publishing for Professionals

    Episode 42

    Turning Your Book into an Outreach Powerhouse

    Let’s dive deep into the transformative journey of turning your book into a powerful educational outreach tool, with insights from dyslexia expert and author Russell Van Brocklen. We explore effective strategies for engaging schools and securing speaking opportunities that can elevate your book's reach. Russell shares his personal journey and the creation of his impactful book, "Literacy and Reading Turnaround," which has already made a significant difference for homeschooling families.

    Together, we discuss the nuances of book cover design, the strategic use of QR codes, and crafting compelling author bios and blurbs to captivate readers. Learn how to leverage social media and LinkedIn connections to engage with educational institutions, craft compelling marketing strategies, and explore collaborations with PTAs to further expand your book's impact.

    Russell offers actionable advice on transitioning from general speaking engagements to keynote roles, underscoring the importance of building a robust online presence. We also touch on the logistics of book publishing, including the potential of hardcovers for key distributions and the significance of platforms like Amazon Kindle.

    By the end of this episode, you'll be equipped with practical tips and inspiration to start sharing your knowledge and making a difference in the world of education. Join us in this enlightening conversation, and don't forget to visit Russell's website, dyslexiaclasses.com, for additional resources. Let's empower future generations with our writing!

    Ready to embark on your publishing adventure? Schedule a discovery call and take the next step to moving one step closer to writing and publishing your book!

    Until next time, keep writing, dreaming, and creating—your book is waiting to be born!

    (00:20) Dyslexia Book Publishing and Promotion

    (10:19) Book Promotion and Keynote Speaking

    (24:03) Back Cover and Inside Blurbs

    Podcast Resources

    Start on your author journey today by Booking a Discovery Call

    Follow me on Substack

    Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

    Unsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!

    Check out Russell on his website


    Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

    The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host,

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    27 m
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