Turning Your Book into an Outreach Powerhouse

Publishing for Professionals

Episode 42

Turning Your Book into an Outreach Powerhouse

Let’s dive deep into the transformative journey of turning your book into a powerful educational outreach tool, with insights from dyslexia expert and author Russell Van Brocklen. We explore effective strategies for engaging schools and securing speaking opportunities that can elevate your book's reach. Russell shares his personal journey and the creation of his impactful book, "Literacy and Reading Turnaround," which has already made a significant difference for homeschooling families.

Together, we discuss the nuances of book cover design, the strategic use of QR codes, and crafting compelling author bios and blurbs to captivate readers. Learn how to leverage social media and LinkedIn connections to engage with educational institutions, craft compelling marketing strategies, and explore collaborations with PTAs to further expand your book's impact.

Russell offers actionable advice on transitioning from general speaking engagements to keynote roles, underscoring the importance of building a robust online presence. We also touch on the logistics of book publishing, including the potential of hardcovers for key distributions and the significance of platforms like Amazon Kindle.

By the end of this episode, you'll be equipped with practical tips and inspiration to start sharing your knowledge and making a difference in the world of education. Join us in this enlightening conversation, and don't forget to visit Russell's website, dyslexiaclasses.com, for additional resources. Let's empower future generations with our writing!

Ready to embark on your publishing adventure? Schedule a discovery call and take the next step to moving one step closer to writing and publishing your book!

Until next time, keep writing, dreaming, and creating—your book is waiting to be born!

(00:20) Dyslexia Book Publishing and Promotion

(10:19) Book Promotion and Keynote Speaking

(24:03) Back Cover and Inside Blurbs

Podcast Resources

Start on your author journey today by Booking a Discovery Call

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Unsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!

Check out Russell on his website

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host,