In this episode, Matt & Lauren review the power of print-on-demand books for subscription-based creators. Whether your content is behind a paywall, time-boxed, frequently updated, or even just spread out over multiple channels, print books can be a great way to support your fans, reach new subscribers, and further establish your expertise and authority.

Learn why we think POD print books are a great value add for your subscribers, different ways to monetize your printed content, and how to easily sell and distribute your new products.

Don’t miss Content Entrepreneur Expo, THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket 🎉

Dive Deeper

💡 Learn more about Lulu’s Order Import Tool

💡 Listen to These Episodes

• Ep #58 | Creative Ways to Use Print-On-Demand to Support Your Business
• Ep #67 | Turning Your Blog Into A Book
• Ep #75 | 7 Steps to Publishing Your Book

💡 Read These Blog Posts

• Using Subscriptions to Create Recurring Revenue
• How Lulu Makes Short-Run Printing Easy
• 6 Steps to Create and Print a Book for Beginners

💡 Watch These Videos

• 8 Reasons Your Business Needs Print-On-Demand
• Content Monetization Playlist

Sound Bites From This Episode

🎙️ [10:36] “For people who create content that is educational in nature, something somebody might want to use for reference later on, giving them a source that is easily reviewable, something that they can have on their desk or a bookshelf where they can just turn around and grab it… It's just much easier to access.”

🎙️ [24:47] “It's just a different way to show off your content. It's a different gateway to entry for people.”

🎙️ [38:07] “But I think as a content creator, as anybody listening that considers themselves a content creator or does a subscription service, there's just so many ways that you could create some sort of printed content that you can offer your readers, listeners, subscribers, whatever you want to call them, that really adds value to the chain and brings in some passive revenue for you.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
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With print-on-demand, you can print just one copy of your book… But you can also print 100. Or 500. Or 1,000. Or 3,159. You do you.

In this episode, Lauren & Matt talk bulk book orders; when you need them, how they work with print-on-demand, and all the logistics (and discounts!) you should know about.

Don’t miss Content Entrepreneur Expo, THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket 🎉

Dive Deeper

💡 Explore These Resources

• Learn more about Lulu’s Bulk Printing
• Check out Lulu’s Pricing Calculator

💡 Listen to These Episodes

• Ep #39 | 3 Steps to Prep for an Author Event (and What to Do When You’re There)
• Ep #55 | How to Hit Your Perfect Pitch for Speaking Engagements
• Ep #62 | Sustainability in Publishing: Reducing Waste One Print Book at a Time

💡 Read about Simplify Selling Books with Lulu’s Order Import Tool

💡 Watch The Life of a Book

Sound Bites From This Episode

🎙️ [10:35] “If you are not selling your books through Lulu, but you want to use us to order 500 copies of your print book without having your book for sale in the bookstore or using our Lulu Direct plugin, you can do that. We have plenty of customers that use Lulu exclusively as their just book printer.”

🎙️ [25:47] “The number one top priority is to make sure that you are planning ahead.”

🎙️ [37:37] “That's the beauty of ecommerce technology and print-on-demand technology having caught up to where they're at right now at this intersection of time.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
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In this episode, Matt & Lauren break down one of Tilt Publishing's most successful book launches of the year. Meet Justin Moore, author of Sponsor Magnet and founder of Creator Wizard, and hear how he’s used proven strategies to successfully (and profitably) release his book.

Justin will be at Content Entrepreneur Expo this August… will you? Don’t miss THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket 🎉

Dive Deeper

💡 Meet Justin Moore

• Creator Wizard
• Sponsor Magnet
  • Partner Assets Page
  • The Challenge
• YouTube
• Instagram
• Linkedin

💡 Listen to These Episodes

• Ep #57 | How to Use a Preorder Campaign to Boost Your Book Launch
• Ep #68 | Maximizing Your Chances of Discoverability in Generative AI Search
• Ep #76 | Making the Most of Partnerships to Grow Your Audience

💡 Learn more about Tilt Publishing.

Sound Bites From This Episode

🎙️ [1:56] “We wanted to use him as our first creator spotlight because Justin really has, I think, embodied all of the things that we've talked about in the last 78 episodes and just done it really, really well.”

🎙️ [6:30] “I just kept doing this, looking to different and new content formats to educate people. Really, it was all about kind of the North Star of impact and reaching people with the things that I believe.”

🎙️ [33:55] “He wanted to go as wide as possible. He wanted people to be able to find his book anywhere, but he still pushes all of his promotion to his website. Because there's a difference – and I think that's a really important distinction that we should all understand – there's a difference between going wide with your book sales and having your book available everywhere and going wide with your promotional efforts.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.

In this episode, Lauren & Matt explore different ways generative AI tools like ChatGPT can help you sell more books (without creating any public-facing copy or content). We share so many tips for using AI, including ways to:

• Help you brainstorm, refine, and execute marketing strategies.
• Facilitate your market research to better position and promote your book.
• Identify and target your ideal audience of readers or buyers based on your goals.

Want to learn more about growing your business and expanding your audience with or without the help of AI? Don’t miss Content Entrepreneur Expo, THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket 🎉

Dive Deeper

💡 Listen to These Episodes

• Ep #18 | How Writers Can Harness the Power of AI
• Ep #51 | Finding Your Niche, Your Ideal Reader, and Your Target Audience
• Ep #68 | Maximizing Your Chances of Discoverability in Generative AI Search

💡 Read These Blog Posts

• Discoverability in the Age of AI Search
• Think Outside the Bot: How AI Can Help Content Creators
• Using Custom AIs to Grow Your Content Business

💡 Watch This Video

• How Authors Can Use AI
  
  

Sound Bites From This Episode

🎙️ [3:59] “We're talking about how to use it as a brainstorming tool, as an admin tool, as a market research tool. Basically ways to help you automate your operational tasks or at least support your operational tasks so that you can focus more of your efforts and energy on the actual content creation or the creative elements of your job.”

🎙️ [28:13] “One of the ways that we fight for attention is by being authentic and genuine. And I know that seems outrageous for me to say in an episode where we're talking about how to use AI. But that's my point. Use AI to help you…so then you can turn around and create authentic content.”

🎙️ [45:02] “Having that extra person on your staff, i.e. ChatGPT, that can analyze your data and help you make smart business de

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
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In this episode, Lauren finally gets to explain the intricacies and impact of fanfiction to Matt. Listen now for a slightly chaotic dive into fanfiction origins, the evolution of fanfiction as we know it today, the legal gray area of transformative works, and how fanfiction has impacted modern publishing.

Don’t miss Content Entrepreneur Expo, THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket 🎉

Watch this episode on YouTube.

Dive Deeper

💡 About the OTW | Organization for Transformative Works

💡 Listen to These Episodes

• Ep #33 | Books You Can Create Using Your Existing Content
• Ep #65 | How to Copyright the Copy That You Wrote

💡 Read This Blog Post

• What Is Fanfiction and Why Does It Matter?
  
  

🎙️[The Only Sound Bite That Matters] 🎙️

Lauren: It is absolutely an undeniable fact that fanfiction is having a direct influence and impact on modern publishing.
Matt: I agree with that.
Lauren: Whether that's trad pub or indie pub.
Matt: Yeah, I mean now, you know, after talking through this, I agree with that.

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.

In this episode, Lauren & Matt explore how indie authors and content entrepreneurs can use partnerships and collaborations to grow their audience, establish authority, and build long-term relationships that outlast any algorithm. We break down strategies for how to identify the right partners, pitch yourself, and make the most of a mutually beneficial collaboration.

Watch this episode on YouTube!

You know where you’ll have an excellent opportunity to connect with potential collaborators? Content Entrepreneur Expo! Don’t miss THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket 🎉

Dive Deeper

💡 Explore These Resources

• Sponsor Magnet by Justin Moore
• SparkToro
• BuzzSumo

💡 Listen to These Episodes

• Ep #13 | Earning Free Publicity for Your Book
• Ep #46 | How to Maximize ROI on In-Person Events
• Ep #68 | Maximizing Your Chances of Discoverability in Generative AI Search

💡 Read These Blog Posts

• How to Pitch Your Book for Earned Promotion
• How to Grow Your Author Network
• Your Guide to Blog Tours and At-Home Marketing

💡 Watch This Webinar

• How To Reach a Wider Audience By Working With Micro-Influencers
  
  
  

Sound Bites From This Episode

🎙️ [2:22] “I think it's even more critical right now that people understand the importance of them, but also how to do it. Because right now everything is white noise.”

🎙️ [10:10] “That level of authority and recognition, I think, is really important and that's a great benefit of collaborating with other creators and authors.”

🎙️️ [27:31] “Nothing can ruin a potential friendship or partnership a relationship faster than not delivering on something that the other deems important.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.

In this episode, Matt & Lauren review how to publish your book in 7 steps! Check out these resources to help with each one:

💡 Step 1: Brainstorm Your Book Idea → [6:06]

• Listen to: Ep #32 | 5 Things to Know Before You Start Publishing
• Read: Turning Your Content Into a Book

💡 Step 2: Write & Organize Your Book → [9:46]

• Listen to: Ep #38 | 5+ Tools to Help You Draft, Publish, and Sell Your Book
• Listen to: Ep #67 | Turning Your Blog Into A Book

💡 Step 3: Edit & Revise Your Book → [18:33]

• Listen to: Ep #20 | Do You Need to Hire Professional Editors for Your Book?
• Read: EFA Editorial Guide

💡 Step 4: Format Your Book → [27:40]

• Read: 5 Visual Indicators Your Book is Self-Published
• Watch: Book Formatting Lulu U Playlist

💡 Step 5: Design Your Book Cover → [34:28]

• Listen to: Ep #21 | Getting Your Book Design Right
• Watch: Cover Design Lulu U Playlist

💡 Step 6: Proof & Prepare Your Book → [47:17]

• Listen to: Ep #59 | Mastering Book Metadata to Maximize Market Reach
• Read: Before You Publish: Get a Proof Copy

💡 Step 7: Finalize & Publish Your Book → [50:00]

• Ep #10 | Marketing Your Book Pre-Launch, At-Launch, and Post-Launch
• Ep #57 | How to Use a Preorder Campaign to Boost Your Book Launch

Watch this episode on

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.

In this episode Lauren is joined by Lulu’s Senior Marketing Manager, blog writer, and master of copy, Paul Hobday. Paul responds to episode #53, How to Create A Writing Habit That Actually Sticks, and offers practical advice for aspiring writers ready to level up their writing habit into a purposeful writing practice.

Don’t miss Content Entrepreneur Expo, THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket 🎉

Watch this episode on YouTube!

Dive Deeper

Audible Expands Catalog with AI Narration and Translation for Publishers

💡 Listen to This Episode

• Ep #53 | How to Create A Writing Habit That Actually Sticks

💡 Read These Blog Posts

• Organization and Note-Taking With Obsidian [Product Review]
• Atticus Review: The All-in-One Writing and Formatting Tool for Indie Authors
• Writing with AI: Using Sudowrite for Serial Fiction

Sound Bites From This Episode

🎙️ [6:05] “The way you structured the conversation that you had about habits was around planning, goal setting, timing, repetition. And while those are all things that you should be thinking about, the actual writing habit should start becoming thoughtless. And it just becomes a thing you do so that you can then have a bigger goal.”

🎙️ [18:37] “But my point with that is: editing is writing… Taking the words that you've already written and making them words that you actually want someone to read is still writing. And I think there's a lot of important value in that.”

🎙️ [39:06] “It's all about like, knowing yourself well enough to know what you need to control in order to create the environment that you need to get your writing done.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.