Using Paid Ads to Drive More Book Sales

In this episode, Lauren & Matt cover five different types of paid ads that can help you sell more books. We review the pros, cons, and best practices for:

🔍 Paid Search

🗣️ Paid Social Media Campaigns

📧 Email & Newsletter Sponsorships

🎙️ Pre-Roll & Mid-Roll Ads

📖 Trade Publication Print Ads

Listen wherever you get your podcasts, or watch the video episode on YouTube!

Dive Deeper

💡 Explore These Resources

• SparkToro
• This Old Marketing
• Written Word Media
• BookBub
• BookFunnel

💡 Listen to These Episodes

• Ep #47 | Metrics That Matter: A Guide for Authors & Creators
• Ep #76 | Making the Most of Partnerships to Grow Your Audience
• Ep #96 | Building a Landing Page for Your Book

💡 Read These Blog Posts

• Boost Book Sales with Paid Search Ads
• Tracking Your Marketing Efforts With UTM Tags
  
  
  

Sound Bites From This Episode

🎙️ [12:34] “With paid search you don't need to be creating the coolest, greatest graphics and video content of all time. You can still do really effective things without a creative bone in your body.”

🎙️ [18:21] “One of the biggest mistakes people make too, in any type of paid ad scenario, is they drive everybody to Amazon to buy their book. Like, you're spending money to capture traffic, but then you're turning around and driving them right over to Amazon. It doesn't make any sense.”

🎙️ [41:04] “Just add value. That's all. If your content is valuable, if somebody finds value in it, whether the value is entertainment, education, whatever, it doesn't matter. If you're adding value, and they feel like it's worth their time to read it, it doesn't matter if it's a sponsored ad or not.”

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