In this episode, Lauren & Matt have a conversation exploring why print needs to be part of your creator strategy. We consider the current state of digital content, influenced by algorithms and AI, and how content entrepreneurs can use print books to better establish their brand longevity and legacy (and, of course, to make money).

Listen wherever you get your podcasts, or watch the video episode on YouTube!

Dive Deeper

💡 Listen to These Episodes

• Ep #33 | Books You Can Create Using Your Existing Content
• Ep #58 | Creative Ways to Use Print-On-Demand to Support Your Business
• Ep #79 | How Justin Moore Sold Over 1,000 Books in 90 Days

💡 Read These Blog Posts

• Creators’ Guide to Monetizing Your Content
• Turning Your Content Into a Book: A Step-by-Step Guide for Creators

💡 Watch These Videos

• How to Launch a Print Subscription
• 6 Unique Ways to Use Print-on-Demand
• Ep #105 [Video] | Are You Selling Books or Selling with Books?
  
  

Sound Bites From This Episode

🎙️ [8:34] “How do you make that content last? How do you make it tangible? And how do you use it to reach people in a way that isn't going to immediately disappear?”

🎙️ [33:47] “'I’ve yet to ever receive a book or a piece of printed content or something where I was as quick to toss it as I am 90% of the emails that come into my inbox every day.”

🎙️ [51:21] “I think, honestly, in an age where everybody's attached to devices, the obvious play is to do something different. And that's print.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
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In this episode, Matt & Lauren explore three different ways creators can get started selling direct, and the tools you’ll need along the way! Learn about:

💡 Using direct assisted platforms like Books.by to build a website for you

💰 Selling on marketplaces like Etsy for a hybrid sales approach

📚 Connecting Lulu Direct to your site for true direct-to-consumer sales

🧰 Stocking your toolkit with some of our favorite sales and marketing solutions

Listen wherever you get your podcasts, or watch the video episode on YouTube!

Dive Deeper

💡 Explore These Resources

• Learn More About Lulu Direct
• Learn More About Books.by and Stck.me
• Buy Matt’s Book Profit-on-Demand

💡 Listen to These Episodes

• Ep #31 | Your 7-Step Guide to Building an Online Bookstore
• Ep #70 | How Does Selling Direct Actually Work?
• Ep #96 | Building a Landing Page for Your Book

💡 Read These Blog Posts

• Choosing the Right Direct-to-Consumer Solution for Selling Your Books
• Shopify vs. Wix vs. WooCommerce: Which Ecommerce Platform is Right for Your Book?
• Licensing Your Foreign Book Rights with DropCap Marketplace

💡 Watch These Videos

• Direct Sales Playlist
• How to Get Started with Direct Sales
  
  
  

Sound Bites From This Episode

🎙️ [4:47] “So for those of you that are interested in selling direct, but you don't have the time or the experience, or you just want to give it a quick try and you don't want to invest too much in it… These direct assisted platforms, I think, are really great for that.”

🎙️ [23:41] “There's no better way to control the customer experience from beginning to end and grow your business and capture all that data.”

🎙️ [38:23] “If your goal is long term growth and scalability, that should be a factor that you consider while you're deciding on your solutions.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.

In this episode, Lauren sits down with Lulu’s Chief Technology Officer Christoph Kepper! Christoph shares his insights into what makes Lulu a publishing technology powerhouse, and his vision of an accessible, sustainable future for publishing.

Listen wherever you get your podcasts, or watch the video episode on YouTube!

Dive Deeper

💡 Explore These Resources

• Learn more about Wikimedia and Pedia Press
• Learn more about Lulu’s Order Import tool

💡 Listen to These Episodes

• Ep #62 | Sustainability in Publishing: Reducing Waste One Print Book at a Time
• Ep #102 | What the Publishing Industry Should Learn from Heated Rivalry
• Ep #106 | Building Your Book Business Using Lulu’s Print APIs

Sound Bites From This Episode

🎙️ [13:19] “I always say ideas are cheap, you know? Because having a good idea is not a problem. Executing and getting it to that stage where it's really working well takes so much more effort.”

🎙️ [17:03] “It's not the latest technology that Ingram uses. And I thought there were a few things that we could do better. And so we did them at Lulu."

🎙️ [35:32] “That's where also the notion of Lulu being a tech company is valid, because we are much less of a publishing company than traditional publishing companies or publishing companies at all. We are just providing some infrastructure for authors, for publishers, for whoever wants to use our services.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.