In this episode, Matt & Lauren debate and discuss a variety of writing, publishing, editing, and marketing prompts. Hear their insights, opinions, and ideas on topics like:

• Exclusively Selling Direct vs. Going Wide with Your Book Sales
• Which Social Media Platform Would You Use to Promote a Book?
• What Would You Use to Entice New Email Subscribers?

And, of course, a few tangents too. Listen now, or watch the full episode on our YouTube channel!

Dive Deeper

💡 Listen to These Episodes

• Ep #56 | The Indie Author's Guide to Going Wide With Your Book Distribution
• Ep #74 | Paul's Pod: Your Guide to Taking Your Writing Habit to the Next Level
• Ep #82 | The Email Marketing Podcast with Laurie & Lauren

💡 Read These Blog Posts

• Editing Best Practices
• Social Media Marketing 101
• The Publishing Journey: Traditional Publishing vs. Self-Publishing
  
  

Sound Bites From This Episode

🎙️ [9:16] “You cannot control that part of the customer experience if you're selling on a third party website, but you can if you're selling direct. And I think that's really neat.”

🎙️ [19:30] “It's such an important part of launching a book. I think, and the people that we've talked to that have made that part of their launch process, you know, their marketing plan, they tend to have really good success with it.”

🎙️ [36:59] “I think no matter what you write, whether it's fiction or nonfiction or how to manuals for lawnmowers, your goal shouldn't be transactions. It should be relationships.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
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In this episode, Lauren & Matt want indie authors to see their books on library shelves! Whether you dream of your hardcover on display in your local public library or hope to find your ebook in digital catalogs nationwide, we’re here to help make it happen.

Dive Deeper

💡 Explore These Resources

• OverDrive | Libraries Break Digital Lending Records in 2024 with Over 739 million Checkouts
• Library of Congress | About the CIP Program | Cataloging in Publication
• Library of Congress | Understanding MARC Records
• How To Get Your Self-Published Book Into Libraries by Eric Otis Simmons and Joanna Penn
• Booklife by Publishers Weekly

💡 Listen to These Episodes

• Ep #37 | How to Get Your Book Into Indie Bookstores
• Ep #59 | Mastering Book Metadata to Maximize Market Reach
• Ep #65 | How to Copyright the Copy That You Wrote

💡 Read These Blog Posts

• How to Get Your Book Into Libraries
• Selling Your Book on Consignment with Indie Bookstores
• 5 Visual Indicators Your Book is Self-Published

💡 Watch These Videos

• Distributing Your Book With Lulu: What You Need to Know
• What the Hell is Book Metadata?
• What is an ISBN? (And When You Need One)
  
  

Sound Bites From This Episode

🎙️ [14:00] “The discoverability that we often talk about is lacking on so many other distribution or retail options is still very much active in libraries in both digital and physical libraries.”

🎙️ [27:09] “You need to be where librarians are going to be. Besides the library.”

🎙️ [45:30] “You’re fostering relationships in your local community, which can only ever be a good thing for your brand and your career.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.

Tune in for another episode of The Email Marketing Podcast with Laurie & Lauren! In this episode, Laurie & Lauren walk through the steps to prepare for an important email marketing campaign series like holiday sales or a new book launch. We review:

• Why you should plan ahead for an email campaign
• Your pre-campaign planning timeline
• How to monitor your campaign once it’s live
• Wrapping up your campaign (and setting yourself up for success with the next one)
  
  
  

Dive Deeper

💡 Listen to These Episodes

• Ep #82 | The Email Marketing Podcast with Laurie & Lauren
• Ep #86 | Maximizing Your First Impression in the Attention Economy
• Ep #87 | Live From Content Entrepreneur Expo!

💡 Read These Blog Posts

• What Is an Author Brand and Why Does It Matter?
• Mastering Email Marketing for Authors

💡 Watch These Videos

• Lulu University | Holiday Marketing Playlist
  
  
  

Sound Bites From This Episode

🎙️ [10:23] “If you're not clear with what your campaign is trying to achieve, your click through or your call to action is going to most likely be a little bit confusing for the recipient. Because if I'm just like, throwing a bunch of stuff in an email, the recipient is not going to know where to focus.”

🎙️ [36:09] “It is really important for email to provide that value so that people continue to open your emails.”

🎙️ [55:03] “Because email is always going to be one of your number one channels for success for a big launch. So take advantage of it.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.