In this episode, Matt & Lauren review the power of print-on-demand books for subscription-based creators. Whether your content is behind a paywall, time-boxed, frequently updated, or even just spread out over multiple channels, print books can be a great way to support your fans, reach new subscribers, and further establish your expertise and authority.

Learn why we think POD print books are a great value add for your subscribers, different ways to monetize your printed content, and how to easily sell and distribute your new products.

Don’t miss Content Entrepreneur Expo, THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket 🎉

Dive Deeper

💡 Learn more about Lulu’s Order Import Tool

💡 Listen to These Episodes

• Ep #58 | Creative Ways to Use Print-On-Demand to Support Your Business
• Ep #67 | Turning Your Blog Into A Book
• Ep #75 | 7 Steps to Publishing Your Book

💡 Read These Blog Posts

• Using Subscriptions to Create Recurring Revenue
• How Lulu Makes Short-Run Printing Easy
• 6 Steps to Create and Print a Book for Beginners

💡 Watch These Videos

• 8 Reasons Your Business Needs Print-On-Demand
• Content Monetization Playlist

Sound Bites From This Episode

🎙️ [10:36] “For people who create content that is educational in nature, something somebody might want to use for reference later on, giving them a source that is easily reviewable, something that they can have on their desk or a bookshelf where they can just turn around and grab it… It's just much easier to access.”

🎙️ [24:47] “It's just a different way to show off your content. It's a different gateway to entry for people.”

🎙️ [38:07] “But I think as a content creator, as anybody listening that considers themselves a content creator or does a subscription service, there's just so many ways that you could create some sort of printed content that you can offer your readers, listeners, subscribers, whatever you want to call them, that really adds value to the chain and brings in some passive revenue for you.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
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With print-on-demand, you can print just one copy of your book… But you can also print 100. Or 500. Or 1,000. Or 3,159. You do you.

In this episode, Lauren & Matt talk bulk book orders; when you need them, how they work with print-on-demand, and all the logistics (and discounts!) you should know about.

Don’t miss Content Entrepreneur Expo, THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket 🎉

Dive Deeper

💡 Explore These Resources

• Learn more about Lulu’s Bulk Printing
• Check out Lulu’s Pricing Calculator

💡 Listen to These Episodes

• Ep #39 | 3 Steps to Prep for an Author Event (and What to Do When You’re There)
• Ep #55 | How to Hit Your Perfect Pitch for Speaking Engagements
• Ep #62 | Sustainability in Publishing: Reducing Waste One Print Book at a Time

💡 Read about Simplify Selling Books with Lulu’s Order Import Tool

💡 Watch The Life of a Book

Sound Bites From This Episode

🎙️ [10:35] “If you are not selling your books through Lulu, but you want to use us to order 500 copies of your print book without having your book for sale in the bookstore or using our Lulu Direct plugin, you can do that. We have plenty of customers that use Lulu exclusively as their just book printer.”

🎙️ [25:47] “The number one top priority is to make sure that you are planning ahead.”

🎙️ [37:37] “That's the beauty of ecommerce technology and print-on-demand technology having caught up to where they're at right now at this intersection of time.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
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In this episode, Matt & Lauren break down one of Tilt Publishing's most successful book launches of the year. Meet Justin Moore, author of Sponsor Magnet and founder of Creator Wizard, and hear how he’s used proven strategies to successfully (and profitably) release his book.

Justin will be at Content Entrepreneur Expo this August… will you? Don’t miss THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket 🎉

Dive Deeper

💡 Meet Justin Moore

• Creator Wizard
• Sponsor Magnet
  • Partner Assets Page
  • The Challenge
• YouTube
• Instagram
• Linkedin

💡 Listen to These Episodes

• Ep #57 | How to Use a Preorder Campaign to Boost Your Book Launch
• Ep #68 | Maximizing Your Chances of Discoverability in Generative AI Search
• Ep #76 | Making the Most of Partnerships to Grow Your Audience

💡 Learn more about Tilt Publishing.

Sound Bites From This Episode

🎙️ [1:56] “We wanted to use him as our first creator spotlight because Justin really has, I think, embodied all of the things that we've talked about in the last 78 episodes and just done it really, really well.”

🎙️ [6:30] “I just kept doing this, looking to different and new content formats to educate people. Really, it was all about kind of the North Star of impact and reaching people with the things that I believe.”

🎙️ [33:55] “He wanted to go as wide as possible. He wanted people to be able to find his book anywhere, but he still pushes all of his promotion to his website. Because there's a difference – and I think that's a really important distinction that we should all understand – there's a difference between going wide with your book sales and having your book available everywhere and going wide with your promotional efforts.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.