In this episode, Lauren interviews everyone’s new favorite author…Matt Briel! Lauren & Matt talk through the experience of writing, editing, and publishing a book. Hear firsthand how Matt developed a writing practice that worked for him, what it was like working with a professional editor and beta readers, and where he found the motivation and inspiration to get his book published.

Check out Matt’s new book Profit On-Demand: The Creator’s Guide to Building a Profitable Business with Print-on-Demand.

Watch the video episode, streaming now on YouTube.

💡 Listen to These Episodes

• Ep #53 | How to Create A Writing Habit That Actually Sticks
• Ep #75 | 7 Steps to Publishing Your Book
• Ep #93 | Tales from the Scrypt: Self-Publishing Horror Stories (and How to Survive Them)

💡 Read These Blog Posts

• How to Write a Book: A 6-Step Guide for Beginners
• Pre-Publishing Checklist For Your Book
• Turning Your Content Into a Book: A Step-by-Step Guide for Creators

💡 Watch These Videos

• Lulu U Playlist | Start Here!
• Lulu U Playlist | Publishing on Lulu
• How to Get Started with Direct Sales
  
  

🎙️ [8:55] “When it comes to nonfiction book publishing you are inherently going to become even more of an expert in whatever it is you're talking about. Because you have to actually do research and process the thing that you're working on and become articulate about how to explain these things.”

🎙️ [24:01] “Making progress, I think, tangible progress that you feel good about really helps you stay locked in.”

🎙️ [41:50] “But you know, a lot of it is you're making these changes because if you have trust in your editor and you have a good editor, then I mean, that's the point. You should take those suggestions and make them.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
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In this episode, Matt & Lauren explore one of our current favorite industry trends: the resurgence of print magazines! We talk through the many ways creators, entrepreneurs, and businesses are using print-on-demand, and:

• Why print magazines are making a comeback
• How creators are publishing, selling, and distributing magazines
• Different types of magazine products

Watch this episode on YouTube!

Dive Deeper

💡 Learn How to Create a Magazine with Lulu

💡 Listen to These Episodes

• Ep #33 | Books You Can Create Using Your Existing Content
• Ep #58 | Creative Ways to Use Print-On-Demand to Support Your Business
• Ep #81 | Printing Money: How to Turn Subscription Content into Books

💡 Read These Blog Posts

• How to Create Print-On-Demand Magazines for Your Business
• Booklet Printing With Lulu: Fast, Flexible, and Inventory-Free
• Print-on-Demand is the Perfect Solution for Selling Backlist Titles

💡 Watch These Videos

• Lulu U | How to Launch a Print Subscription
• Playlist | Content Monetization
  
  

Sound Bites From This Episode

🎙️ [8:32] “Magazines as traditionally or historically referenced, you would think of things like US Weekly, Time, People, Cosmopolitan, and some of the others. But what's happening in resurgence right now are more of the niche publications, things that focused on very specific topics - crafts, trades, collectibles, tech things.”

🎙️ [24:48] “It positions them as thought leaders in that space, as experts. And then secondarily acts as a lead magnet for them. So that when those businesses find themselves in the market, or have a need for what that brand offers, the first thing they're gonna think about is that brand. Because they're used to getting that content in the mail from them and looking at it as a very trusted resource.”

🎙️ [38:08] “Magazines, catalogs, things like that, they're not new, but the accessibility of them is. The idea that the average person could just print a magazine right now, that's still something that a lot of people haven't really had access to ever.

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
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In this episode, Lauren & Matt simplify your website down to a single landing page with one goal in mind: selling your book. We talk through reasons why you may choose to build a landing page instead of a full website, what you need to consider before building out your page, and how to use different tools and platforms to build your custom page.

Tune in now wherever you get your podcasts, or watch the episode on YouTube.

Dive Deeper

💡 Explore These Resources

• Justin Moore’s Sponsor Magnet Landing Page
• Books.by
• Stck.me
• Kit
• Carrd
• Make

💡 Listen to These Episodes

• Ep #31 | Your 7-Step Guide to Building an Online Bookstore
• Ep #68 | Maximizing Your Chances of Discoverability in Generative AI Search
• Ep #86 | Maximizing Your First Impression in the Attention Economy

💡 Read These Blog Posts

• How to Create High-Converting Landing Pages for Your Book Marketing Campaigns
• 7 Ways to Drive Traffic to Your Author Website
• Carrd Review: Simplified Author Websites

💡 Watch These Videos

• Lulu U Playlist | Selling Books Through Your Website
• Lulu U Playlist | Direct Sales
  
  

Sound Bites From This Episode

🎙️ [14:40] “That's the beauty of a landing page, too. Oftentimes a website is really aimed at, kind of everybody, you know, you're just trying to attract everybody, to a degree. But landing pages, you can really sort of dig in at a per audience or per vertical level.”

🎙️ [45:34] “The main goal of selling direct is that you want access to your customer data. So the whole reason that you would, in theory, want to be doing this is so that you can be collecting your customer data, so that you can continue to build a relationship with them.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.