Episodios

  • #027 - How To Choose The Best Corporate Swag For Your Team!
    Nov 5 2025

    Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-products

    In this episode of Promo Punks, hosts Will delve into the importance of Teamware and how to effectively choose promotional products for your team. He emphasize the value of selecting the right merchandise that resonates with your team members, highlighting the significance of understanding their preferences and needs. The discussion covers various types of merchandise, including practical items like apparel, bags, and other customized products that can enhance the team experience during events.


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    Timestamps:

    00:00:00 - Introduction

    00:00:47 - Importance of Teamware

    00:01:51 - Apparel and Wearable Items

    00:02:33 - Gym Membership and Accessories

    00:03:05 - Coffee Mugs and Daily Routine Items

    00:03:36 - Office Gear and Tech Gadgets

    00:03:57 - Bags and Backpacks

    00:04:17 - Seasonal Merchandise

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    5 m
  • #026 - Reacting To Brand Merch Strategies!
    Oct 29 2025

    Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-products

    In this episode of Promotions Playbook, Pascal discusses the significant environmental issues surrounding corporate swag and gifting, highlighting that 11.3 million tons of gifts end up in landfills each year due to a lack of thought in their usability and practicality. He emphasizes the importance of functionality in promotional products and shares insights into how Caterpillar excels in their merchandise strategy. Pascal encourages businesses to consider their customers' lifestyles when selecting products and underscores the impact of packaging on the overall experience. The episode includes a quick cheat sheet of common box styles and packaging terminology to help listeners elevate their brand through thoughtful promotional strategies.


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    Timestamps:

    00:00:00 - Introduction

    00:01:09 - The Importance of Packaging

    00:02:34 - Summer Promo Merchandise Ideas

    00:03:26 - Connecting Brands to Fun Experiences

    00:04:03 - Nostalgic Products for Target Audiences

    00:04:31 - Quality Over Quantity in Corporate Swag

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    6 m
  • #025 - How I Would Create A Merch Campaign For Your Gym 💪👕
    Oct 22 2025

    Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-products

    In this episode of Promotions Playbook, host Pascal dives into how gyms can leverage merchandise to boost membership and brand loyalty. They share innovative strategies on how to use custom products, like exclusive hoodies or branded yoga mats, as incentives for member referrals and as a way to build emotional connections with your community. If you're a gym owner looking to increase your brand's reach and connect more deeply with your members, this episode is packed with actionable insights.


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    Timestamps:

    00:00:00 - Introduction

    01:12 - How to choose the right merchandise

    02:42 - The role of merchandise

    03:31 - Using merch as an incentive

    04:28 - Creating exclusive merchandise

    05:47 - Offering branded items

    06:43 - Building merchandise collections

    07:56 - How to use limited-edition products

    08:43 - Using merch to grow your gym and build trust

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    10 m
  • #024 - How To Make Company Swag That Doesn't Suck 🔥✨
    Oct 15 2025

    Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-products

    In this episode of Promotions Playbook, hosts Will Campbell and Pascal Wieder delve into the essential strategies for creating effective merchandise that resonates with customers. They emphasize the importance of prioritizing your product over branding, especially when you’re just starting out. The duo encourages listeners to engage directly with their customers to understand their needs and preferences, suggesting methods like newsletters and limited edition offers to gather feedback. They also discuss practical considerations for product selection, highlighting the need for quality and practicality in promotional items.


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    https://medium.com/@UC7LgXddjlT_hb3XbLgCok2Q


    Timestamps:

    00:00:00 - Introduction

    00:00:00 - Product First, Branding Second

    00:01:07 - Creating Merch That Resonates

    00:02:45 - Understanding Your Audience

    00:05:27 - Designing for Impact

    00:07:47 - Building a Successful Merch Portfolio

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    9 m
  • #023 - STEAL From Disney’s Swag Strategy! 🏰 📚
    Oct 8 2025

    Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-products

    In this episode of Promotions Playbook, hosts Will and Pascal explore the powerful impact of storytelling in branding, using Disney as a prime example. They discuss how Disney effectively connects its merchandise to immersive experiences, creating demand and brand loyalty. The hosts emphasize that storytelling isn't just for books and movies; it's a crucial element for any business looking to enhance its brand identity.

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    https://medium.com/@UC7LgXddjlT_hb3XbLgCok2Q


    Timestamps:

    00:00:00 - Introduction

    00:00:21 - Connecting Merchandise to Experiences

    00:00:55 - Disney's Effective Merchandise Strategy

    00:01:27 - Importance of Storytelling for Brands

    00:02:00 - Building a Character for Your Brand

    00:03:16 - Using Slogans to Convey Brand Mission

    00:03:36 - Creating Emotional Events with Custom Merch

    00:04:59 - Leveraging Scarcity in Merchandise

    00:05:54 - Practical and Usable Merchandise

    00:07:02 - Conclusion and Summary of Disney's Merch Strategy

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    8 m
  • #022 - You Did What?! Viral TikToker Reacts To Your Merch Strategies! 😱 🎥
    Oct 1 2025

    Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-products

    In this episode of Promo Punks, host Pascal explores the crucial role of high-quality promotional products in communicating your brand's values and creating lasting impressions. They emphasize that company merchandise, such as shirts and accessories, should reflect your brand's mission, not just serve as basic uniforms. The duo dives into the importance of selecting practical, desirable items that align with your audience's lifestyle. They highlight creative examples, like the Feisty protein brand, which leveraged merchandise and community events to build an authentic brand experience. The episode also offers tips on choosing the right products, ensuring your merch resonates with both your employees and customers.


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    https://medium.com/@UC7LgXddjlT_hb3XbLgCok2Q


    Timestamps:

    00:00:00 - Introduction

    00:02:00 - How Merch Reflects Your Brand’s Values

    00:07:36 - Feisty Protein's Creative Marketing with Merch

    00:12:36 - Why People Don’t Want to Wear Company Shirts

    00:16:40 - Choosing the Right Product for Your Audience

    00:19:40 - Building Brand Loyalty with Practical Merch

    00:23:30 - Ensuring Your Brand’s Message Is Communicated Through Merch

    00:25:00 - The Power of Using Well-Known, High-Quality Products

    00:28:10 - Why Practicality and Lifestyle Matter in Merch Design

    00:30:00 - Final Takeaway: Choose the Right Merch to Build a Strong Brand

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    8 m
  • #021 - Viral TikToker Responds To Your Comments (With Examples)?! 👀 🎤
    Sep 24 2025

    Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-products

    In this episode of Promotions Playbook, hosts Will and Pascal discuss the importance of building a recognizable brand through effective corporate merchandise. They react to viewer comments from their TikTok and Instagram videos, specifically highlighting a remark from Stacey Walker about the convenience of corporate teamwear. While acknowledging the ease of choosing outfits, the hosts emphasize that corporate merch offers more than just simplicity; it creates opportunities for team pride and deeper connections within the business.

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    https://medium.com/@UC7LgXddjlT_hb3XbLgCok2Q


    Timestamps:

    00:00:00 - Introduction

    00:00:01 - Building a Recognizable Brand

    00:00:53 - Reacting to Audience Comments

    00:01:04 - The Benefits of Corporate Teamwear

    00:02:30 - Using Logos Effectively

    00:06:05 - The Importance of Brand Recognition

    00:07:00 - Practicality in Merchandise

    00:08:25 - Creative Branding Examples

    00:09:10 - Co-Branding for Quality Association

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    11 m
  • #020 - Here’s How We’d Pitch a Merch Campaign for Your Business! 😎 🔺
    Sep 17 2025

    Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-products

    In this episode of Promotions Playbook, host Will and Pascal dive into a new series focused on innovative merchandise strategies, specifically tailored for small breweries. Joined by Sophie, they explore how breweries can leverage their distribution networks with bars and pubs to identify customer pain points and create effective merchandise campaigns. The discussion highlights the importance of understanding cost points and how physical products can guide consumers toward making purchases. With insights on upselling and brand building, the episode provides actionable ideas for breweries to enhance their merchandising efforts and achieve a strong return on investment.


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    https://medium.com/@UC7LgXddjlT_hb3XbLgCok2Q


    Timestamps:

    00:00:00 - Introduction

    00:01:57 - Merch Strategies for Upselling

    00:03:31 - Impact of Size on Merch Strategy

    00:05:25 - Coffee Roasters' Merch Opportunities

    00:07:30 - Building Relationships Through Distribution

    00:08:42 - Gaining Customer Data from Retail Partnerships

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    11 m