#032 - The Genius Behind Qantas Merch (And How to Steal It)
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#032 - The Genius Behind Qantas Merch (And How to Steal It)
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In this episode of Promotions Playbook, the host break down the genius behind Qantas’ merch strategy and why it’s one of the most sophisticated brand plays in Australia.
They unpack how Qantas turned a century of heritage into a competitive advantage, why their sold-out limited drops spark viral buying frenzies, and how manufactured scarcity has created a thriving secondary market for everything from 747 drink carts to business-class pajamas.
He also dive into Qantas’ strategic partnerships, showing how co-branded collabs expand reach and elevate brand perception. Finally, they explain the most important part of the entire playbook: Qantas doesn’t sell merch, they sell a lifestyle that taps into travel, identity, and the Australian spirit.
This episode gives you the four exact principles Qantas uses and shows you how to apply them to your own business so your merch becomes more than a product. It becomes something people are proud to own.
Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-products
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Timestamps:
00:00:00 - Introduction
00:00:49 Why Qantas merch works it’s identity, not branding
00:01:46 The four principles behind Qantas’ merch success
00:02:13 How Qantas leverages heritage to create nostalgia
00:02:37 Manufactured scarcity and why exclusivity drives demand
00:03:32 The frenzy behind bar carts, pajamas and first class kits
00:04:32 Strategic partnerships and how co branding boosts credibility
00:05:12 Selling a lifestyle instead of products the real Qantas advantage
00:06:18 How to apply the Qantas playbook to your own merch strategy