Working with Repeat Borrowers - #268

In this episode, we're diving deep into one of the most powerful—and often underappreciated—aspects of private lending: working with repeat borrowers.

Whether you’re a seasoned hard money lender or just getting started, learning how to build long-term relationships with trusted investors can transform your business. Jason breaks down the huge ROI potential of working with repeat clients, how to think about customer acquisition cost vs. lifetime value, and why residential fix & flip borrowers often present more recurring opportunities than commercial ones.

🔍 What we cover:

• Why repeat borrowers are key to scaling your private lending business

• How to calculate lifetime value of a borrower

• Common do’s and don’ts when nurturing borrower relationships

• Why cutting fees might hurt more than help

• How to balance your loan portfolio between new and repeat clients

• Field tips: the value of actually showing up at your borrowers’ properties

Over 50% of our deals each month are with repeat borrowers—and we think that’s the sweet spot. Tune in to hear real stories, lessons learned, and actionable strategies to create lasting borrower relationships that drive consistent, profitable deal flow.

📈 Whether you're doing 2 deals a month or 20, this episode is packed with insights to help you grow smart and sustainably.

✅ Please like, subscribe, and share! ✅

Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

✔️ Tune in now and watch the full video podcast at www.privatelenderspodcast.com

✔️If you enjoyed this podcast we would appreciate a positive review... https://podcasts.apple.com/us/podcast/private-lenders-podcast/id1476153070

✔️Make sure to check out the #1 Online Community For New and Experienced Private and Hard Money Lenders.. Create your account at www.hardmoneymastermind.com

FOLLOW US ON SOCIAL Get updates or reach out to Get updates on our Social Media Profiles!

✅ Instagram: https://www.instagram.com/hardmoneymastermind/

✅ Tiktok: https://www.tiktok.com/@hardmoneymastermind

Our 1st Annual Summer Event! (learn about it here) - #267

Ready to take your private lending business to the next level? In this episode, Chris and Jason break down all the exciting details of our first-ever in-person summer event exclusively for members of HardMoneyMastermind.com!

Whether you're deploying $2M or scaling toward $20M+, this event is built to support your growth with strategies, systems, and connections that actually move the needle.

🎯 What to Expect:

• Live mastermind sessions with other experienced lenders

• Expert-led presentations on marketing, deal structuring, capital raising & investor relations

• Insights on growing from solo lender to full-scale operation

• Real conversations around defaults, risk, and what really works

• Opportunities to collaborate, network, and even co-fund deals

💡 As Jason and Chris share: this isn’t a giant conference — it’s a high-value, intimate gathering focused on helping serious private lenders scale smarter and faster.

📅 The event is happening this June, and we’ve already got top-tier lenders locked in. Want in?

👉 Click “Live Events” at HardMoneyMastermind.com to learn more and schedule a quick call with our associate Dave Bauer: Live Events

Let’s take this thing to the next level — together.

✅ Please like, subscribe, and share! ✅

Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

✔️ Tune in now and watch the full video podcast at www.privatelenderspodcast.com

✔️If you enjoyed this podcast we would appreciate a positive review... https://podcasts.apple.com/us/podcast/private-lenders-podcast/id1476153070

✔️Make sure to check out the #1 Online Community For New and Experienced Private and Hard Money Lenders.. Create your account at www.hardmoneymastermind.com

FOLLOW US ON SOCIAL Get updates or reach out to Get updates on our Social Media Profiles!

✅ Instagram: https://www.instagram.com/hardmoneymastermind/

✅ Tiktok: https://www.tiktok.com/@hardmoneymastermind

We Answer the Groups Top Questions - Mastermind Q&A - #266

In this episode of the Private Lenders Podcast, Jason and Chris dive into some of the most frequently asked questions from the Hard Money Mastermind community.

✅ We kick things off with an in-depth conversation on insurance for private lenders—from basic liability coverage to force-placed policies and commercial general liability options. We break down what’s essential, what’s scalable, and what might be overkill depending on the size of your portfolio.

💼 Then, we shift gears to discuss building your personal lender account, even when you’re still working with co-lenders. We share the strategies we’ve used to consistently grow our own accounts—automated deposits, smart distributions, and how to view this business as your long-term investment vehicle.

📊 Lastly, we touch on a question about long-term debt on your balance sheet and whether or not it makes sense for private lenders to offer longer-term financing options.

If you're in the lending game or just getting started, this episode is packed with practical tips, real-world experience, and behind-the-scenes insights from running a hard money lending business.

✅ Please like, subscribe, and share! ✅

Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

✔️ Tune in now and watch the full video podcast at www.privatelenderspodcast.com

✔️If you enjoyed this podcast we would appreciate a positive review... https://podcasts.apple.com/us/podcast/private-lenders-podcast/id1476153070

✔️Make sure to check out the #1 Online Community For New and Experienced Private and Hard Money Lenders.. Create your account at www.hardmoneymastermind.com

FOLLOW US ON SOCIAL Get updates or reach out to Get updates on our Social Media Profiles!

✅ Instagram: https://www.instagram.com/hardmoneymastermind/

✅ Tiktok: https://www.tiktok.com/@hardmoneymastermind

3 Types of Marketing Emails - #265

If you’ve ever thought, “I know I should be emailing my list, but I have no idea what to send…” — this episode is for you. Email marketing is the lowest hanging fruit when it comes to generating leads in the private lending space, and today we’re giving you the exact playbook we use at Hard Money Bankers.

In this episode, Jason and Chris break down the 3 types of email broadcasts that consistently drive deal flow:

1️⃣ Deal Spotlight – Showcase recent (or hypothetical) deals to build trust and credibility
2️⃣ Content Share – Deliver value by sharing educational content your audience cares about
3️⃣ Call to Action – Straightforward asks that drive borrowers to reach out

You’ll hear real-life examples, best practices, and why consistency (we're talking weekly emails minimum!) is the key to staying top of mind with your database — even if it takes 10 years to close a deal with someone on your list!

🔥 Plus: how to repurpose email content for social, how e-commerce brands leverage email to drive 40%+ of their revenue, and tips for building your authority as a lender.

✅ Please like, subscribe, and share! ✅

Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

✔️ Tune in now and watch the full video podcast at www.privatelenderspodcast.com

✔️If you enjoyed this podcast we would appreciate a positive review... https://podcasts.apple.com/us/podcast/private-lenders-podcast/id1476153070

✔️Make sure to check out the #1 Online Community For New and Experienced Private and Hard Money Lenders.. Create your account at www.hardmoneymastermind.com

FOLLOW US ON SOCIAL Get updates or reach out to Get updates on our Social Media Profiles!

✅ Instagram: https://www.instagram.com/hardmoneymastermind/

✅ Tiktok: https://www.tiktok.com/@hardmoneymastermind

Commercial Loan Default - #264

In this episode, we break down a five-year saga involving a major commercial loan default — a rollercoaster story filled with challenges, lessons, and (finally) a successful exit.

Back in March 2020, a borrower with a massive portfolio of commercial real estate reached out to us for liquidity. What followed was a series of 10 loans backed by 15 properties, a mix of strong assets and serious organizational chaos. From high cash flow and minimal leverage to bounced ACHs and missed payments, this story has it all.

We’ll walk you through:

• How we sourced this deal and why it looked “too good to be true” at first

• Why underwriting at a low LTV saved the day

• The challenges of working with a disorganized next-gen ownership group

• How default and foreclosure almost happened (but didn’t)

• The ultimate refi and payoffs that wrapped it all up — five years later

Whether you’re a lender, investor, or just love real estate war stories, this episode gives an inside look at how commercial loan deals can go sideways — and still end well.

🎧 Tune in for all the gritty details and valuable takeaways for private lenders.

✅ Please like, subscribe, and share! ✅

Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

✔️ Tune in now and watch the full video podcast at www.privatelenderspodcast.com

✔️If you enjoyed this podcast we would appreciate a positive review... https://podcasts.apple.com/us/podcast/private-lenders-podcast/id1476153070

✔️Make sure to check out the #1 Online Community For New and Experienced Private and Hard Money Lenders.. Create your account at www.hardmoneymastermind.com

FOLLOW US ON SOCIAL Get updates or reach out to Get updates on our Social Media Profiles!

✅ Instagram: https://www.instagram.com/hardmoneymastermind/

✅ Tiktok: https://www.tiktok.com/@hardmoneymastermind

Paid Traffic Strategies for Hard Money Lending with Shane Powers #263

In this episode of the Private Lenders Podcast, Jason sits down with digital marketing strategist Shane Powers for a deep dive into what’s working right now in digital marketing for private and hard money lenders.

From the shifting performance of Google Ads to the rise of AI-generated content, Shane unpacks the strategies lenders should be focusing on to generate quality leads, build trust, and stay top of mind. They discuss the importance of SEO, educational content, retargeting, and the surprising ways you can repurpose content you already have.

What you’ll learn:

• Why PPC results are changing and what to do about it

• How to use AI tools effectively without sounding robotic

• Lead nurturing tactics that actually work

• Content ideas that boost visibility and credibility

• The value of long-term brand building over quick wins

Whether you're looking to sharpen your current marketing strategy or just getting started, this episode is full of practical insights tailored to the lending space.

✅ Please like, subscribe, and share! ✅

Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

✔️ Tune in now and watch the full video podcast at www.privatelenderspodcast.com

✔️If you enjoyed this podcast we would appreciate a positive review... https://podcasts.apple.com/us/podcast/private-lenders-podcast/id1476153070

✔️Make sure to check out the #1 Online Community For New and Experienced Private and Hard Money Lenders.. Create your account at www.hardmoneymastermind.com

FOLLOW US ON SOCIAL Get updates or reach out to Get updates on our Social Media Profiles!

✅ Instagram: https://www.instagram.com/hardmoneymastermind/

✅ Tiktok: https://www.tiktok.com/@hardmoneymastermind

Proactive Approach to Closing More Deals - #262

In today's episode, we're breaking down why being proactive is the key to closing more deals in 2024. The market has shifted, and simply waiting for deals to fall into your lap isn't enough. To succeed, you need to take control of the lending process, build strong relationships, and keep the momentum going from the first call to the closing table.

🚀 Key Takeaways:
✅ Stop relying on email—get on the phone and build real connections.
✅ Always schedule the next step before ending a call—never leave it open-ended.
✅ Take control of the process by securing small commitments early.
✅ Speed matters—quick follow-ups show borrowers you can close fast.
✅ Use strategic follow-ups to keep deals moving forward and weed out time-wasters.

The bottom line? Deals don’t close themselves. Whether it’s getting a commitment over the phone, securing an inspection fee, or keeping a detailed follow-up system, taking a proactive approach will help you convert more leads into real deals.

✅ Please like, subscribe, and share! ✅

Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

✔️ Tune in now and watch the full video podcast at www.privatelenderspodcast.com

✔️If you enjoyed this podcast we would appreciate a positive review... https://podcasts.apple.com/us/podcast/private-lenders-podcast/id1476153070

✔️Make sure to check out the #1 Online Community For New and Experienced Private and Hard Money Lenders.. Create your account at www.hardmoneymastermind.com

FOLLOW US ON SOCIAL Get updates or reach out to Get updates on our Social Media Profiles!

✅ Instagram: https://www.instagram.com/hardmoneymastermind/

✅ Tiktok: https://www.tiktok.com/@hardmoneymastermind

How to Adjust Your Style for Different Personality Types - #261

Effective communication is key in private lending, but what works for one borrower or investor might not work for another. In this episode, we’re breaking down how to adapt your communication style to different personality types—whether you're dealing with a fast-moving, no-nonsense borrower or an investor who wants every detail in writing.

We’ll share real-life examples of borrowers who never answer emails (but always get the deal done), deep-dive investors who need all the data, and the best strategies for making sure deals move forward smoothly. Plus, we’re giving out some pro tips to help you build better relationships and close more deals.

🔹 Why personality clashes happen (and how to avoid them)
🔹 The best way to communicate with different borrower types
🔹 How to tailor your approach to investors
🔹 Real-world examples of communication wins (and struggles)

If you're in the lending game, you need to know this. Don’t miss out—hit play and start mastering the art of adapting!

✅ Please like, subscribe, and share! ✅

Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

✔️ Tune in now and watch the full video podcast at www.privatelenderspodcast.com

✔️If you enjoyed this podcast we would appreciate a positive review... https://podcasts.apple.com/us/podcast/private-lenders-podcast/id1476153070

✔️Make sure to check out the #1 Online Community For New and Experienced Private and Hard Money Lenders.. Create your account at www.hardmoneymastermind.com

FOLLOW US ON SOCIAL Get updates or reach out to Get updates on our Social Media Profiles!

✅ Instagram: https://www.instagram.com/hardmoneymastermind/

✅ Tiktok: https://www.tiktok.com/@hardmoneymastermind