Who are you as a lender (gameplan revealed) - #333

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Who are you as a lender (gameplan revealed) - #333

Not every private lender runs their business the same way—and that's exactly the point. When you control the capital, you control the strategy.

In this episode, the hosts break down the different types of private and hard money lenders operating in today's market and how each model approaches risk, leverage, borrower relationships, and deal flow. From ultra-conservative lenders focused on low LTV collateral to relationship-driven lenders offering high leverage to trusted borrowers, there's no single "right" way to structure a lending business.

You'll hear real-world examples of lending models used across the country—including nationwide lenders, commercial-only funds, long-term rental lenders, land lenders, and niche operators who have built highly profitable strategies by focusing on a specific borrower or deal type.

If you're building or scaling a private lending business, this episode will help you identify your lending strategy, target borrower avatar, and core competency so you can stay focused and grow profitably.

Topics covered include:

• Different types of private and hard money lending models

• Low LTV vs. high leverage lending strategies

• Relationship-based lending vs. collateral-first lending

• Why many new lenders try to do every deal (and why that changes over time)

• How successful lenders define their target borrower avatar

• Why focus and specialization can lead to a more profitable lending business

Whether you lend your own capital or manage investor funds, understanding what kind of lender you want to be is one of the most important strategic decisions you'll make.

If you're interested in learning more about private lending, capital raising, and loan structuring, explore upcoming events and resources at Hard Money Mastermind.

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Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

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