In this episode of Print to Pixel, Dennis Kelly speaks with Hannah Lee, CEO of Second Mile Marketing, about the transformative power of omnichannel marketing and revenue operations. They discuss Hannah's journey in founding her agency, the importance of breaking down silos within organizations, and the challenges faced by fiber broadband operators.

The conversation also highlights the capabilities of HubSpot in driving effective marketing strategies and the necessity of first-party data in today's marketing landscape.

Chapters:

• What Inspired Hannah to Start Second Mile – 02:10
• Defining Revenue Operations and How It’s Applied – 06:51
• Challenges in the Fiber Broadband Space – 10:29
• Why Clean Data is the Key to Growth and Automation – 13:18
• What Makes HubSpot a Great Fit for Fiber Companies – 14:58
• The Value of Integration and Reducing Technical Debt – 16:58
• Using HubSpot for Omnichannel Campaigns and Personalization – 20:26
• The Risk of Relying on a Single Channel – 23:53
• Get in Touch with Hannah and Second Mile – 25:11

Get in Touch with Hannah:

Hannah's LinkedIn

The Second Mile Website

More About Postalytics:

Postalytics Website

LinkedIn

Subscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly sits down with Brian Greenwald and Tracy Kronzak of Benevolent Tech to explore how technology is reshaping the nonprofit sector. They share the origin story of Benevolent Tech and their mission to build businesses that prioritize human needs while navigating complex social and economic challenges.

The conversation dives into the role of innovation, data strategy, and human-centered design in helping nonprofits adapt to a changing world. Brian and Tracy emphasize the importance of collaboration, trust, and relationship-building as core pillars for creating sustainable impact.

They also preview HubSpot Day at Nonprofit Tech—a unique opportunity for nonprofit leaders to connect, share knowledge, and build community. This episode is a must-listen for anyone passionate about using technology as a force for good.

Chapters:

• 00:00 - Intro
• The Origin Story of Benevolent Tech – 03:00
• How the Nonprofit Tech Landscape Is Evolving – 12:45
• What It Means to Be a Benevolent Business – 29:11
• Who Benevolent Tech Serves and Their Ideal Clients – 29:17
• The Power of Human-Centered Design – 33:08
• Why Postalytics Matters to the Nonprofit Sector – 35:48
• Looking Ahead: Innovation from 2025 to 2030 – 38:06
• HubSpot Day at NTC and the Vision Behind It – 46:43
• Get in Touch with Benevolent Tech – 57:32

Get in Touch with Benevolent Tech:

Tracy Kronzak's LinkedIn

Brian Greenwald

Benevolent Tech

HubSpot Day @NTC25

Mentions:

Maurizio Zollo

Ted Cruz

HubSpot

Candid

NTEN (Nonprofit Technology Network)

Imperial College London – Leonardo Centre

In this episode of Print to Pixel, Dennis Kelly speaks with Brian Stacey, CEO of Decision Science LLC, about the intersection of direct mail and digital marketing. They discuss Brian's career journey, the mission of Decision Science, and how the company helps clients maximize their marketing ROI through data science and predictive modeling.

Brian shares a success story from a debt consolidation client and emphasizes the importance of an omnichannel marketing approach for effective customer engagement.

Chapters:

• Intro - 00:00
• Brian’s Career Journey and the Road to Decision Science – 01:47
• How Decision Science Helps with Data-Driven Marketing – 08:42
• Maximizing Direct Mail ROI with AI and Predictive Models – 16:10
• Scaling Direct Mail from 200K to 1M Pieces – 19:02
• Omnichannel Marketing in Financial Services – 26:04
• Data-Driven Direct Mail and Omnichannel Integration – 28:59
• Get in Touch with Brian – 33:04

Get in Touch with Brian:

Brian's LinkedIn

Mentions:

Stephen Yorke

Decision Science LLC

USPS

More About Postalytics:

Postalytics Website

LinkedIn

Subscribe to our YouTube Channel