In this episode of Print to Pixel, Dennis Kelly is joined by Chas Rubino from the Postalytics team for a conversation with Gabe Petersen, the Global Director of Field Strategy at Calix. They explore the evolution of go-to-market strategies in the broadband service provider space, tracing Gabe's unique career path from accounting to sales and highlighting the collaborative spirit within the rural telco community. A major focus is the announcement of a new integration between Postalytics and Calix's Engagement Cloud, designed to leverage customer data for highly personalized and measurable direct mail campaigns.

The group also dives into key market trends, the critical role of ongoing customer engagement beyond the initial sale, and the growing importance of branding in a competitive landscape where technology is becoming a commodity.

Chapters:

• 00:00 - Intro
• 01:47 - Introducing Chas Rubino
• 02:47 - Gabe Petersen's Career Journey
• 08:03 - The Role of Global Director of Field Strategy
• 10:40 - Overview of Calix and Its Offerings
• 11:38 - Collaboration in the Rural Telco Space
• 12:59 - The Importance of Engagement in Marketing
• 17:58 - The Partnership Between Postalytics and Calix
• 26:27 - Market Trends and Customer Engagement Strategies
• 34:00 - The Importance of Brand in a Competitive Landscape
• 37:45 - Calix ConneXions Conference 2025

Calix ConneXions Conference 2025

Mentions:

Zack Kilgore

Ashley Gustafson

Verizon

Brightspeed

allO

In this episode of Print to Pixel, Dennis Kelly speaks with Jarie Bolander, a go-to-market expert and General Manager of Subscriber at Decision Counsel. They discuss Jarie's unique journey from engineering to marketing, the challenges faced by broadband service providers in a competitive landscape, and the importance of personalization and brand building in marketing strategies.

The conversation also highlights the value of direct mail as a marketing channel and the significance of partnerships in driving growth within the broadband ecosystem.

Chapters:

• 00:00 - Intro
• 02:14 - Jari Bolander's Unique Journey
• 07:15 - Transitioning to Marketing and Storytelling
• 09:13 - Understanding Decision Counsel and Subscriber
• 14:00 - Challenges in the Broadband Service Provider Industry
• 22:09 - The Importance of Differentiation in Marketing
• 29:55 - Cutting Through the Noise of Digital Advertising
• 38:32 - The Importance of Partnerships in the Broadband Industry
• 44:06 - Understanding Marketing Standards and Best Practices
• 49:44 - Get in Touch with Jarie

Get in Touch with Jarie:

Decision Counsel Website

Mentions:

Gary Halbert

Decision Counsel

Calix ConneXions 2025

In this episode of Print to Pixel, Dennis Kelly speaks with Derric Bakker, president of DickersonBakker, about his unexpected path to leadership in the nonprofit sector, the growth of his organization, and insights from the 2024 Nonprofit Leaders Study. They discuss the role of mentorship, challenges around staffing and resources, and the importance of investing in organizational capacity and technology.

The conversation highlights DickersonBakker’s shift to a holistic consulting model, the need for omnichannel marketing, and how data-driven personalization can help nonprofits move beyond outdated fundraising methods by treating all donors with equal importance.

Chapters:

• 00:00 - Intro
• 01:45 - Derric's Accidental Journey to Leadership
• 05:18 - The Growth and Evolution of DickersonBakker
• 10:20 - The Mission and Success Factors of DickersonBakker
• 15:03 - Client Engagement and the Consulting Model
• 18:21 - Transitioning to a Holistic Consulting Approach
• 23:41 - The 2024 Nonprofit Leaders Study Overview
• 36:07 - Thoughts on Omnichannel Marketing Strategies
• 47:09 - The Importance of Data and Personalization in Fundraising
• 51:33 - Get in Touch with Derric

Get in Touch with Derric:

DickersonBakker Website

Mentions:

Clark Dickerson

Andrew Olsen

Terry Linhart

Simon Sinek

Cargill Associates

Duke University

More About Postalytics:

Postalytics Website

LinkedIn

YouTube