Episodios

  • Better Together: How We Learned Everything the Hard Way

    Better Together: How We Learned Everything the Hard Way
    Apr 29 2025
    For Jenny Burnley Seestadt and Kacie Killough, the mission isn’t to sell – it’s to build lasting relationships and guide patients through aging with trust and expertise as a team.From the journey that started over a decade ago in an actual closet and continues today, this laser specialist and aesthetic injector at Restora Austin Plastic Surgery Centre share their hardest lessons and most valuable tips for happiness at work.This episode was recorded live at The Aesthetic MEET in Austin, TexasGUESTSJenny Burnley Seestadt, Certified Laser Specialist & Medical AestheticianJenny is a licensed medical aesthetician and certified laser specialist with over 24 years of experience in the laser and skin care industry. Her extensive training and experience in aesthetic dermatology and cosmetic laser procedures has made her a highly respected expert in this industry. A clinical trainer for a variety of laser and aesthetic companies and a keynote speaker to physicians, nurses, and aestheticians at state and regional meetings, Jenny’s passion is making every individual’s skin as beautiful as it can be.Follow Jenny on Instagram @restoredbyjennyConnect with Jenny on LinkedInKacie Killough, RNKacie is an experienced nurse injector specializing in neuromodulators, filler, and PRP treatments for facial rejuvenation. Her comforting and reassuring approach immediately puts patients at ease. Follow Kacie on Instagram @atxinjectorkacieLearn more about Restora Austin Plastic Surgery CentreSHE DID WHAT?Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.SUBSCRIBEAre you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com. HOSTSBlake Lucas, Senior Director of Customer Experience at PatientFiBlake Lucas is all about creating great customer experiences and making things easier for both businesses and their clients. As Senior Director of Customer Experience at PatientFi, he helps medical practices offer seamless financing options to their patients. With a background in training, account management, and leadership, he’s passionate about motivating teams and improving processes. When he’s not working, he’s busy being a proud dad to his twin boys, finding joy in the everyday chaos of fatherhood.Learn more about PatientFiAndrea Watkins, VP Conversion Consulting, Studio 3 MarketingAndrea’s journey in the aesthetics industry began as the COO of a thriving plastic surgery practice, where she gained firsthand experience in optimizing operations and driving growth. Now, as the Vice President of Conversion Coaching at Studio III, she works closely with multiple practices, providing expert guidance to accelerate their success. Passionate about equipping teams with the right tools and strategies, Andrea helps individuals excel in their roles while simultaneously enhancing overall practice performance.Learn more about Studio III MarketingCo-hosts: Andrea Watkins & Blake LucasProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Aron DevereauxTheme music: Full Time Job, MindmeCover Art: Dan ChildsPracticeland is a production of The Axis: theaxis.io
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    30 m
  • This Episode is Worth Millions of Dollars [Part 2]

    This Episode is Worth Millions of Dollars [Part 2]
    Apr 22 2025
    We’re back with part two of our deep dive into conversion. Did you miss Part 1? Go back one episode and start there!

    Not just one but TWO conversion-obsessed data junkies share their best lead-generating and consultation-closing tactics, including the easy campaign that generated over 400 leads and 35 consultation requests with a single email.

    In this deep-dive episode packed with actionable tactics, Andrea Watkins and Eva Sheie uncomplicate what conversion really is and what a “good” conversion rate looks like.

    Hear the dumbest conversion-killers we’ve seen, so you can be a hero and fix these common mistakes to get more leads and more new patients immediately.

    Every touchpoint with a prospective patient plays a role in converting someone from being merely aware that you exist to ready and committed. When you know what conversions you should be measuring and how to measure it, you can quickly, affordably, and confidently get more of them.

    GUEST

    Eva Sheie
    Founder & CEO of The Axis

    With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

    Learn more about The Axis

    Follow @axispodcasts on Instagram
    Follow The Axis on LinkedIn
    Connect with Eva on LinkedIn

    SHE DID WHAT?
    Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

    SUBSCRIBE
    Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

    HOSTS

    Blake Lucas, Senior Director of Customer Experience at PatientFi

    Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

    Learn more about PatientFi

    Andrea Watkins, VP Conversion Consulting, Studio 3 Marketing

    Andrea’s journey in the aesthetics industry began as the COO of a thriving plastic surgery practice, where she gained firsthand experience in optimizing operations and driving growth. Now, as the Vice President of Conversion Coaching at Studio III, she works closely with multiple practices, providing expert guidance to accelerate their success. Passionate about equipping teams with the right tools and strategies, Andrea helps individuals excel in their roles while simultaneously enhancing overall practice performance.

    Learn more about Studio III Marketing

    Co-hosts: Andrea Watkins & Blake Lucas
    Producer: Eva Sheie @ The Axis
    Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
    Engineering: Aron Devereaux
    Theme music: Full Time Job, Mindme
    Cover Art: Dan Childs

    Practiceland is a production of The Axis: theaxis.io
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    31 m
  • This Episode is Worth Millions of Dollars [Part 1]

    This Episode is Worth Millions of Dollars [Part 1]
    Apr 15 2025
    Not just one but TWO conversion-obsessed data junkies share their best lead-generating and consultation-closing tactics, including the easy campaign that generated over 400 leads and 35 consultation requests with a single email.In this deep-dive episode packed with actionable tactics, Andrea Watkins and Eva Sheie uncomplicate what conversion really is and what a “good” conversion rate looks like. Hear the dumbest conversion-killers we’ve seen, so you can be a hero and fix these common mistakes to get more leads and more new patients immediately.Every touchpoint with a prospective patient plays a role in converting someone from being merely aware that you exist to ready and committed. When you know what conversions you should be measuring and how to measure it, you can quickly, affordably, and confidently get more of them. Download the marketing funnel map to identify gaps in your strategy.GUESTEva SheieFounder & CEO of The AxisWith two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.Learn more about The AxisFollow @axispodcasts on Instagram Follow The Axis on LinkedInConnect with Eva on LinkedInSHE DID WHAT?Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.SUBSCRIBEAre you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com. HOSTSBlake Lucas, Senior Director of Customer Experience at PatientFiBlake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.Learn more about PatientFiAndrea Watkins, VP Conversion Consulting, Studio 3 MarketingAndrea’s journey in the aesthetics industry began as the COO of a thriving plastic surgery practice, where she gained firsthand experience in optimizing operations and driving growth. Now, as the Vice President of Conversion Coaching at Studio III, she works closely with multiple practices, providing expert guidance to accelerate their success. Passionate about equipping teams with the right tools and strategies, Andrea helps individuals excel in their roles while simultaneously enhancing overall practice performance.Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas. Co-hosts: Andrea Watkins & Blake LucasProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Aron DevereauxTheme music: Full Time Job, MindmeCover Art: Dan ChildsPracticeland is a production of The Axis: theaxis.io
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    55 m
  • Why We Made Practiceland (and PatientFi) Just For You

    Why We Made Practiceland (and PatientFi) Just For You
    Apr 8 2025
    It could get weird if PatientFi had a podcast without introducing our CEO and co-founder Todd Watts. So here he is!

    After seeing how unnecessarily difficult financing plans were for staff and patients alike, Todd created PatientFi to make the cosmetic financing experience easier and help more people reach their goals.

    That’s also why this podcast exists: to share the tools and strategies that make life easier for you and your patients.

    About Todd Watts
    Todd Watts, CEO and Co-Founder of PatientFi, has a mission to make healthcare more affordable. He started PatientFi in 2017 with the goal of giving people flexible payment options for their medical bills. The company has taken off, making Deloitte's Technology Fast 500 and Inc. 5000's list of fastest-growing companies. Todd's vision for PatientFi is to keep helping more and more people get the care they need.

    Links

    Connect with Todd on LinkedIn

    Request a demo of PatientFi

    Guest:Todd Watts, CEO and Co-Founder of PatientFi

    Host:
    Andrea Watkins, VP of Conversion Coaching at Studio III Marketing

    SHE DID WHAT?
    Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

    SUBSCRIBE
    Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

    HOSTS

    Blake Lucas, Senior Director of Customer Experience at PatientFi

    Blake Lucas is all about creating great customer experiences and making things easier for both businesses and their clients. As Senior Director of Customer Experience at PatientFi, he helps medical practices offer seamless financing options to their patients. With a background in training, account management, and leadership, he’s passionate about motivating teams and improving processes. When he’s not working, he’s busy being a proud dad to his twin boys, finding joy in the everyday chaos of fatherhood.

    Learn more about PatientFi

    Andrea Watkins, VP Conversion Consulting, Studio 3 Marketing

    Andrea’s journey in the aesthetics industry began as the COO of a thriving plastic surgery practice, where she gained firsthand experience in optimizing operations and driving growth. Today, as the Vice President of Conversion Coaching at Studio III Marketing, her mission is to make proven best practices in aesthetics accessible to everyone from the front desk to the back office. Through implementation of the right people, systems and processes, she guides practices across the nation to streamline workflows, increase revenue, and have fun along the way! Her true passion is equipping women with the right tools to make the most of their roles and empower them to serve patients and doctors, while creating stable and rewarding careers for themselves.

    Learn more about Studio III Marketing

    Co-hosts: Andrea Watkins & Blake Lucas
    Producer: Eva Sheie @ The Axis
    Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
    Engineering: Aron Devereaux
    Theme music: Full Time Job, Mindme
    Cover Art: Dan Childs

    Practiceland is a production of The Axis: theaxis.io
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    13 m
  • Meet Andrea Watkins, Practiceland Co-Host & Conversion Coach

    Meet Andrea Watkins, Practiceland Co-Host & Conversion Coach
    Apr 1 2025
    Andrea Watkins loves fast-tracking practices to success — teaching what works, sharing the best tools, and helping people thrive in their roles.

    Hear how she made the leap from leading a successful plastic surgery practice to now coaching teams across the nation through the LeadLoop platform as the VP of Conversion Coaching at Studio III Marketing.

    Links
    • Learn more about LeadLoop and Studio III Marketing
    • Connect with Andrea on LinkedIn
    SHE DID WHAT?
    Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

    SUBSCRIBE
    Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

    HOSTS

    Blake Lucas, Senior Director of Customer Experience at PatientFi

    Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

    Learn more about PatientFi

    Andrea Watkins, VP Conversion Consulting, Studio 3 Marketing

    Andrea’s journey in the aesthetics industry began as the COO of a thriving plastic surgery practice, where she gained firsthand experience in optimizing operations and driving growth. Now, as the Vice President of Conversion Coaching at Studio III, she works closely with multiple practices, providing expert guidance to accelerate their success. Passionate about equipping teams with the right tools and strategies, Andrea helps individuals excel in their roles while simultaneously enhancing overall practice performance.

    Learn more about Studio III Marketing

    Co-hosts: Andrea Watkins & Blake Lucas
    Producer: Eva Sheie @ The Axis
    Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
    Engineering: Aron Devereaux
    Theme music: Full Time Job, Mindme
    Cover Art: Dan Childs

    Practiceland is a production of The Axis: theaxis.io
    Más Menos
    13 m
  • OMG We’re Getting Acquired. What Happens to Me?

    OMG We’re Getting Acquired. What Happens to Me?
    Mar 25 2025
    Selling the practice is a big deal, but don’t panic just yet – you’re probably not getting fired! Doctors sell for a variety of reasons, and freaking out at first is normal. But a growth mindset beats a scarcity mindset every time and this is your chance to grow.

    An advocate for doctors through complex financial transactions, Bill Walker shares what you should and shouldn’t stress about when private equity steps in, which staff they will want to keep, and what new benefits you can expect from being part of a larger organization.

    Whether this big change is happening to you now or there’s even a hint of it on the horizon, hear what you might expect throughout the long process of acquisition and the key performance indicators that make investors take notice (and want to promote you).

    GUEST

    Bill Walker
    Founder & CEO of Aesthetic Brokers

    Bill Walker is a seasoned mergers & acquisitions executive and former Marine. As the founder & CEO of Aesthetic Brokers, he helps medical spas, cosmetic dermatology practices, and plastic surgery centers find investors or sell. With experience in due diligence and M&A, Bill has facilitated deals worth millions.
    • Learn more about Aesthetic Brokers
    • Connect with Bill on LinkedIn
    • Follow Aesthetic Brokers on Instagram @aestheticbrokers
    SHE DID WHAT?
    Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

    SUBSCRIBE
    Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

    HOSTS

    Blake Lucas, Senior Director of Customer Experience at PatientFi

    Blake Lucas is all about creating great customer experiences and making things easier for both businesses and their clients. As Senior Director of Customer Experience at PatientFi, he helps medical practices offer seamless financing options to their patients. With a background in training, account management, and leadership, he’s passionate about motivating teams and improving processes. When he’s not working, he’s busy being a proud dad to his twin boys, finding joy in the everyday chaos of fatherhood.

    Learn more about PatientFi

    Andrea Watkins, VP Conversion Consulting, Studio 3 Marketing

    Andrea’s journey in the aesthetics industry began as the COO of a thriving plastic surgery practice, where she gained firsthand experience in optimizing operations and driving growth. Today, as the Vice President of Conversion Coaching at Studio III Marketing, her mission is to make proven best practices in aesthetics accessible to everyone from the front desk to the back office. Through implementation of the right people, systems and processes, she guides practices across the nation to streamline workflows, increase revenue, and have fun along the way! Her true passion is equipping women with the right tools to make the most of their roles and empower them to serve patients and doctors, while creating stable and rewarding careers for themselves.

    Learn more about Studio III Marketing

    Co-hosts: Andrea Watkins & Blake Lucas
    Producer: Eva Sheie @ The Axis
    Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
    Engineering: Aron Devereaux
    Theme music: Full Time Job, Mindme
    Cover Art: Dan Childs

    Practiceland is a production of The Axis: theaxis.io
    Más Menos
    30 m
  • Secrets to Managing Up That Nobody is Telling You

    Secrets to Managing Up That Nobody is Telling You
    Mar 18 2025
    Kelcy Heringer asks us to change the way we think about giving direct feedback, especially to those “above” you and even the boss. Sure, that sounds really scary. But you’ll find out why you shouldn’t be afraid of it and how to do it in a way that doesn't make anyone think you’re a jerk. After all, it’s called giving feedback because it’s a gift.Hear Kelcy, Blake, and Andrea’s takes on when and how to ask for a raise (and when NOT to), how to make the tricky shift from employee to manager, and more. From navigating the messy world of office relationships to stepping up confidently as a leader, Kelcy’s hard-earned wisdom is invaluable for anyone working in aesthetics from the front desk to the administrator.Download Kelcy’s cheat sheet for giving feedbackFast-track your promotion & secure executive rolesGUESTKelcy HeringerBusiness & Exec AcceleratorKelcy helps high-growth companies and top-impact leaders fast-track growth. Her approach has helped 847+ people get promoted within 3-12 months, and helps hundreds of high achievers confidently grow their careers.Connect with Kelcy on LinkedInFollow Kelcy on Instagram @kelcy_heringerSHE DID WHAT?Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.SUBSCRIBEAre you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com. HOSTSBlake Lucas, Senior Director of Customer Experience at PatientFiBlake Lucas is all about creating great customer experiences and making things easier for both businesses and their clients. As Senior Director of Customer Experience at PatientFi, he helps medical practices offer seamless financing options to their patients. With a background in training, account management, and leadership, he’s passionate about motivating teams and improving processes. When he’s not working, he’s busy being a proud dad to his twin boys, finding joy in the everyday chaos of fatherhood.Learn more about PatientFiAndrea Watkins, VP Conversion Consulting, Studio 3 MarketingAndrea’s journey in the aesthetics industry began as the COO of a thriving plastic surgery practice, where she gained firsthand experience in optimizing operations and driving growth. Today, as the Vice President of Conversion Coaching at Studio III Marketing, her mission is to make proven best practices in aesthetics accessible to everyone from the front desk to the back office. Through implementation of the right people, systems and processes, she guides practices across the nation to streamline workflows, increase revenue, and have fun along the way! Her true passion is equipping women with the right tools to make the most of their roles and empower them to serve patients and doctors, while creating stable and rewarding careers for themselves.Learn more about Studio III MarketingCo-hosts: Andrea Watkins & Blake LucasProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Aron DevereauxTheme music: Full Time Job, MindmeCover Art: Dan ChildsPracticeland is a production of The Axis: theaxis.io
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    51 m
  • The Silver Lining of Getting Fired

    The Silver Lining of Getting Fired
    Mar 11 2025
    … And other lessons learned growing from a tiny 700 sq. ft. Pepto-Bismol-pink office with three employees to three locations and a team of 90 (with 60 hired in just 14 months!)This week we flip the script as Andrea Watkins sits down with Austin plastic surgeon Dr. Johnny Franco to hear the doctor’s side of the story following our previous episode with two key members of his leadership team. From his unconventional interview tactics to the thinking behind his “champion” system, Dr. Franco lets us in on all the ways he empowers his staff to drive their own growth. Don’t miss the heartwarming “She Did What?” story that proves sometimes a little initiative and a trip to Hobby Lobby can save the day.Subscribe now for more episodes that celebrate the real heroes behind the scenes in aesthetic practices—because this isn’t your doctor’s podcast!Listen to Dr. Franco’s team on our previous episode: From the Front Desk to Leadership in Record TimeGUESTDr. Johnny FrancoPlastic Surgeon, Founder of Austin Plastic SurgeonDr. Franco is an award-winning, board-certified plastic surgeon with a distinguished career. He's an active member of the American Society of Plastic Surgeons, American Society of Aesthetic Plastic Surgeons, and Austin Society of Plastic and Reconstructive Surgeons.Dr. Franco is Clinical Faculty at The University of Texas Dell Medical School and a reviewer for the Aesthetic Journal and Annals of Plastic Surgery.Renowned for exceptional care and stunning results, Dr. Franco prioritizes the unique needs and desires of each patient.Learn more about Austin Plastic Surgeon Dr. Johnny FrancoFollow Dr. Franco’s team on Instagram @austinplasticsurgeonSHE DID WHAT?Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.SUBSCRIBEAre you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com. HOSTSBlake Lucas, Senior Director of Customer Experience at PatientFiBlake Lucas is all about creating great customer experiences and making things easier for both businesses and their clients. As Senior Director of Customer Experience at PatientFi, he helps medical practices offer seamless financing options to their patients. With a background in training, account management, and leadership, he’s passionate about motivating teams and improving processes. When he’s not working, he’s busy being a proud dad to his twin boys, finding joy in the everyday chaos of fatherhood.Learn more about PatientFiAndrea Watkins, VP Conversion Consulting, Studio 3 MarketingAndrea’s journey in the aesthetics industry began as the COO of a thriving plastic surgery practice, where she gained firsthand experience in optimizing operations and driving growth. Today, as the Vice President of Conversion Coaching at Studio III Marketing, her mission is to make proven best practices in aesthetics accessible to everyone from the front desk to the back office. Through implementation of the right people, systems and processes, she guides practices across the nation to streamline workflows, increase revenue, and have fun along the way! Her true passion is equipping women with the right tools to make the most of their roles and empower them to serve patients and doctors, while creating stable and rewarding careers for themselves.Learn more about Studio III MarketingCo-hosts: Andrea Watkins & Blake LucasProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Aron DevereauxTheme music: Full Time Job, MindmeCover Art: Dan ChildsPracticeland is a production of The Axis: theaxis.io
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    15 m
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