• Practiceland: Not Your Doctor's Podcast

  • De: PatientFi
  • Podcast

Practiceland: Not Your Doctor's Podcast

De: PatientFi
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  • Resumen

  • Let’s be real—working in an aesthetic practice is a roller coaster. Phones that never stop ringing, leads stacking up, last-minute doctor requests, and the patient right in front of you.

    Welcome to PracticeLand—where we get it because we’ve been there. So have our guests (your peers and the industry’s best). Each week, we share insider tips and straight talk to help you tame the chaos, get sh*t done, and gain the recognition you deserve.

    Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com. New episodes weekly, wherever you listen.

    Got a wild customer service story or a sticky patient situation? Send us a message or voicemail. If your tale makes it into our “She Did WHAT?!” segment, we’ll send a thank-you gift you’ll actually love (promise, no cheap swag here).

    Connect with us at practicelandpodcast.com

    Presented by PatientFi, the friendly way to pay

    Follow PatientFi on Instagram @patient.fi
    PatientFi
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Economía Enfermedades Físicas Gestión Gestión y Liderazgo Hygiene & Healthy Living
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Episodios
  • Better Together: How We Learned Everything the Hard Way

    Better Together: How We Learned Everything the Hard Way
    Apr 29 2025
    For Jenny Burnley Seestadt and Kacie Killough, the mission isn’t to sell – it’s to build lasting relationships and guide patients through aging with trust and expertise as a team.From the journey that started over a decade ago in an actual closet and continues today, this laser specialist and aesthetic injector at Restora Austin Plastic Surgery Centre share their hardest lessons and most valuable tips for happiness at work.This episode was recorded live at The Aesthetic MEET in Austin, TexasGUESTSJenny Burnley Seestadt, Certified Laser Specialist & Medical AestheticianJenny is a licensed medical aesthetician and certified laser specialist with over 24 years of experience in the laser and skin care industry. Her extensive training and experience in aesthetic dermatology and cosmetic laser procedures has made her a highly respected expert in this industry. A clinical trainer for a variety of laser and aesthetic companies and a keynote speaker to physicians, nurses, and aestheticians at state and regional meetings, Jenny’s passion is making every individual’s skin as beautiful as it can be.Follow Jenny on Instagram @restoredbyjennyConnect with Jenny on LinkedInKacie Killough, RNKacie is an experienced nurse injector specializing in neuromodulators, filler, and PRP treatments for facial rejuvenation. Her comforting and reassuring approach immediately puts patients at ease. Follow Kacie on Instagram @atxinjectorkacieLearn more about Restora Austin Plastic Surgery CentreSHE DID WHAT?Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.SUBSCRIBEAre you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com. HOSTSBlake Lucas, Senior Director of Customer Experience at PatientFiBlake Lucas is all about creating great customer experiences and making things easier for both businesses and their clients. As Senior Director of Customer Experience at PatientFi, he helps medical practices offer seamless financing options to their patients. With a background in training, account management, and leadership, he’s passionate about motivating teams and improving processes. When he’s not working, he’s busy being a proud dad to his twin boys, finding joy in the everyday chaos of fatherhood.Learn more about PatientFiAndrea Watkins, VP Conversion Consulting, Studio 3 MarketingAndrea’s journey in the aesthetics industry began as the COO of a thriving plastic surgery practice, where she gained firsthand experience in optimizing operations and driving growth. Now, as the Vice President of Conversion Coaching at Studio III, she works closely with multiple practices, providing expert guidance to accelerate their success. Passionate about equipping teams with the right tools and strategies, Andrea helps individuals excel in their roles while simultaneously enhancing overall practice performance.Learn more about Studio III MarketingCo-hosts: Andrea Watkins & Blake LucasProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Aron DevereauxTheme music: Full Time Job, MindmeCover Art: Dan ChildsPracticeland is a production of The Axis: theaxis.io
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    30 m
  • This Episode is Worth Millions of Dollars [Part 2]

    This Episode is Worth Millions of Dollars [Part 2]
    Apr 22 2025
    We’re back with part two of our deep dive into conversion. Did you miss Part 1? Go back one episode and start there!

    Not just one but TWO conversion-obsessed data junkies share their best lead-generating and consultation-closing tactics, including the easy campaign that generated over 400 leads and 35 consultation requests with a single email.

    In this deep-dive episode packed with actionable tactics, Andrea Watkins and Eva Sheie uncomplicate what conversion really is and what a “good” conversion rate looks like.

    Hear the dumbest conversion-killers we’ve seen, so you can be a hero and fix these common mistakes to get more leads and more new patients immediately.

    Every touchpoint with a prospective patient plays a role in converting someone from being merely aware that you exist to ready and committed. When you know what conversions you should be measuring and how to measure it, you can quickly, affordably, and confidently get more of them.

    GUEST

    Eva Sheie
    Founder & CEO of The Axis

    With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

    Learn more about The Axis

    Follow @axispodcasts on Instagram
    Follow The Axis on LinkedIn
    Connect with Eva on LinkedIn

    SHE DID WHAT?
    Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

    SUBSCRIBE
    Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com.

    HOSTS

    Blake Lucas, Senior Director of Customer Experience at PatientFi

    Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

    Learn more about PatientFi

    Andrea Watkins, VP Conversion Consulting, Studio 3 Marketing

    Andrea’s journey in the aesthetics industry began as the COO of a thriving plastic surgery practice, where she gained firsthand experience in optimizing operations and driving growth. Now, as the Vice President of Conversion Coaching at Studio III, she works closely with multiple practices, providing expert guidance to accelerate their success. Passionate about equipping teams with the right tools and strategies, Andrea helps individuals excel in their roles while simultaneously enhancing overall practice performance.

    Learn more about Studio III Marketing

    Co-hosts: Andrea Watkins & Blake Lucas
    Producer: Eva Sheie @ The Axis
    Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
    Engineering: Aron Devereaux
    Theme music: Full Time Job, Mindme
    Cover Art: Dan Childs

    Practiceland is a production of The Axis: theaxis.io
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    31 m
  • This Episode is Worth Millions of Dollars [Part 1]

    This Episode is Worth Millions of Dollars [Part 1]
    Apr 15 2025
    Not just one but TWO conversion-obsessed data junkies share their best lead-generating and consultation-closing tactics, including the easy campaign that generated over 400 leads and 35 consultation requests with a single email.In this deep-dive episode packed with actionable tactics, Andrea Watkins and Eva Sheie uncomplicate what conversion really is and what a “good” conversion rate looks like. Hear the dumbest conversion-killers we’ve seen, so you can be a hero and fix these common mistakes to get more leads and more new patients immediately.Every touchpoint with a prospective patient plays a role in converting someone from being merely aware that you exist to ready and committed. When you know what conversions you should be measuring and how to measure it, you can quickly, affordably, and confidently get more of them. Download the marketing funnel map to identify gaps in your strategy.GUESTEva SheieFounder & CEO of The AxisWith two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.Learn more about The AxisFollow @axispodcasts on Instagram Follow The Axis on LinkedInConnect with Eva on LinkedInSHE DID WHAT?Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.SUBSCRIBEAre you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com. HOSTSBlake Lucas, Senior Director of Customer Experience at PatientFiBlake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.Learn more about PatientFiAndrea Watkins, VP Conversion Consulting, Studio 3 MarketingAndrea’s journey in the aesthetics industry began as the COO of a thriving plastic surgery practice, where she gained firsthand experience in optimizing operations and driving growth. Now, as the Vice President of Conversion Coaching at Studio III, she works closely with multiple practices, providing expert guidance to accelerate their success. Passionate about equipping teams with the right tools and strategies, Andrea helps individuals excel in their roles while simultaneously enhancing overall practice performance.Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas. Co-hosts: Andrea Watkins & Blake LucasProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Aron DevereauxTheme music: Full Time Job, MindmeCover Art: Dan ChildsPracticeland is a production of The Axis: theaxis.io
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    55 m
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