Raphaëlle Granger didn’t grow her photography business by doing more weddings, chasing trends, or copying what looked successful online. With a background in photojournalism and fashion, she learned early that beautiful work alone doesn’t guarantee a sustainable business — especially when the work itself isn’t aligned with how you want to show up creatively or personally.

In this conversation, Raphaëlle shares how undercharging actually held her back, why her first rebrand failed, and how getting clear on values — not visuals — changed everything from pricing to the clients she attracts. We talk about building trust with planners, using Instagram for positioning rather than bookings, and the confidence that comes from saying no to work that isn’t the right fit.

If you’ve ever felt stuck in the middle market, drained by work that looks good on the surface, or unsure how to move your business forward without burning out or pretending to be someone you’re not, this episode will give you plenty to think about.

The post 648: Raphaëlle Granger – Building a $200K Wedding Photography Business with Fewer Weddings appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

In this episode, I’m chatting with Ben Potter from BP Portrait Art in Melbourne — a photographer who has quietly built one of the most profitable and systemised portrait studios I’ve seen.

Ben shares how he moved away from Facebook ads, why community fundraising became his most reliable lead source, and how trusting the numbers — not emotions — transformed both his sales and his confidence. We dig into pricing psychology, strong offers, automation, and why messy action beats waiting for the perfect plan every time.

If you’re serious about building a photography business that’s profitable, repeatable and far less stressful to run, this conversation will challenge how you think about growth — and what actually drives it.

The post 647: Ben Potter – How Fundraising Replaced Facebook Ads in His Portrait Studio appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area Brittni Schroeder of www.brittnischroeder.com first joined me way back in Episode 337. Before shifting into coaching, she spent more than ten years as a professional photographer, named one of the most influential photographers of 2016, with features in the Wall Street [...]

The post 646: Brittni Schroeder – How to Streamline, Systemise and Scale Your Photography Studio appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.