In this powerful episode of the PT Profit Podcast (Episode 428), host Beverley Simpson sits down with Dhana Harrelson, a women's empowerment coach and physical therapist, to explore how women can transform their lives from the inside out. If you're feeling overwhelmed by the state of the world or struggling with the mental and physical load of daily life, this episode is for you.

Dhana shares her groundbreaking seven-tiered transformation system that combines mind, body, and spirit to help women break free from patriarchal autopilot and reclaim their joy.

Together, Beverley and Dhana discuss the critical importance of the life alignment audit, the power of the "sliding scale" approach to self-compassion, and practical strategies for finding more time and energy to pursue meaningful transformational without the guilt.

Key Discussion Points:

• [0:00-2:30] Beverley introduces the episode theme and Dhana Harrelson as a guest, highlighting the importance of this conversation for those feeling overwhelmed by current events and personal challenges.
• [2:30-5:00] Dhana shares her background as a physical therapist turned women's empowerment coach and reveals how she discovered her passion for helping women dismantle patriarchal systems that drain their energy.
• [5:00-8:00] The concept of "self-care" is challenged—Dhana explains how women often mistake chores and personal hygiene for actual self-care, missing the deeper issue of unequal load distribution in relationships.
• [8:00-12:00] Introduction to the Life Alignment Audit: Dhana explains how women often try to give 100% to every area of life simultaneously, which is impossible and leads to burnout.
• [12:00-15:30] The "Sliding Scale" philosophy is introduced—understanding that your energy allocation fluctuates daily, and it's healthy and necessary to adjust your commitments based on your current capacity.
• [15:30-18:00] Discussion of the paradox between giving yourself grace and staying committed to transformation—awareness is presented as the superpower that bridges this gap.
• [18:00-22:00] Dhana's Seven-Tiered System is outlined: Awareness, Audit, Accountability, Big Goals, Breaking Habits, Balanced Reflection, Challenging Comfort Zones, and Competence.
• [22:00-26:00] The biomechanical component of the system is explained, connecting physical body awareness (feet, knees, hips, core, rib cage, neck, vision) to emotional and mental transformation.
• [26:00-30:00] Beverley and Dhana discuss how women often operate on "autopilot" and why the awareness and audit phases are crucial before setting ambitious goals.
• [30:00-35:00] Three major time-stealers are identified: doom scrolling on social media, alcohol consumption, and poor sleep quality—all of which sabotage transformation efforts.
• [35:00-40:00] Practical strategies for managing social media: the 30-minute rule (no scrolling 30 minutes after waking or before bed), scheduling intentional social media use, and setting phone alarms to maintain boundaries.
• [40:00-45:00] The controversial topic of alcohol reduction is discussed in depth, with Dhana recommending a 30-day alcohol-free

Connect with Dhana Harrelson:

• Free Workshop: How to Survive the Divide (Sunday) - DM her here:
  https://instagram.com/dr.dhanaharrelson
• Website: https://system7balance.com
• Instagram: @dr.dhanaharrelson
• TikTok: @dr.dhanaharrelson
• Email: system7balance@gmail.com

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• 0:00-2:00: Introduction to Coach Shonda and her mission to help women over 30 find their perfect match and escape toxic dating patterns
• 2:00-8:00: Shonda's personal story—living in New York City for 15 years, struggling with emotionally unavailable men, and the moment she realized something had to change
• 8:00-12:00: The turning point: recognizing the pattern of attracting avoidant men and understanding her anxious-avoidant attachment style
• 12:00-18:00: Understanding secure attachment—what it means to show up in dating from a grounded place without needing validation from a partner
• 18:00-25:00: The distinction between being okay with being single as a means to an end versus genuinely accepting your current state while still desiring partnership
• 25:00-32:00: The importance of self-love and treating yourself the way you want to be treated by others
• 32:00-38:00: Navigating the timeline: how long it takes to find your person (Shonda did it in 5 months) and why letting go of rigid timelines is crucial
• 38:00-45:00: The power of being present and magnetic—using presence as a life hack in dating and relationships
• 45:00-52:00: Grounding techniques and tools Shonda teaches: five senses walks, five senses meditations, 5-4-3-2-1 grounding techniques, and hypnotherapy meditations
• 52:00-60:00: The ripple effects of doing inner work—how Shonda's entire life transformed (career promotion, weight loss, dream vacations, changed friendships) before she even met her husband
• 60:00-68:00: How becoming a different version of yourself attracts different people—Shonda's transformation from harsh/abrasive to vulnerable and soft
• 68:00-75:00: The "Ladder Effect"—as you do subconscious work, you naturally attract progressively better partners who align more with your values
• 75:00-85:00: Navigating discomfort in dating and rejection—making a commitment to feel uncomfortable and process emotions through self-soothing
• 85:00-95:00: Attracting the right partner by getting clear on your values and worldview, then finding someone who aligns on foundational pieces

LINKS + RESOURCES

Follow Coach Shonda on Instagram:
https://www.instagram.com/shondahowardlove/

Listen to Shonda’s podcast — Finding Love After 30:
https://podcasts.apple.com/us/podcast/finding-love-after-30/id1638742239

Get the Dating Optimization Bio Toolkit:
https://shondahoward.thrivecart.com/the-dating-app-optimization-toolkit-lto

Free Masterclass — How to Stop Dating Emotionally Unavailable Men and Attract the Right One:
https://shondahoward.lpages.co/fto-masterclass

If you want to start and grow a profitable business in the health and wellness space online, then register for instant access to Simple Scaling - for FREE:
https://www.ptprofitformula.com/simplescaling

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In this deeply personal and transformative episode, Beverley Simpson shares the lessons learned from what she describes as the hardest year of her life—2025—and reveals the exact framework she's using in 2026 to achieve everything she wants. Drawing from over 10 years of experience as a former district fitness manager and seven-figure online entrepreneur, Beverley walks you through a three-step process: clearing the past with emotional integrity, setting clear intentions, and executing a data-driven strategy. She emphasizes that mental health and nervous system management are non-negotiable foundations for success, and she challenges you to get ruthlessly honest about what you're truly committed to. This episode is a masterclass in building a sustainable, profitable business while maintaining your integrity and well-being. Whether you're starting fresh or recovering from a difficult year, Beverley's vulnerable insights and actionable framework will help you transform 2026 into your breakthrough year.

Key Discussion Points:

• [0:00-2:00] Beverley opens with a powerful statement about 2025 being the hardest year of her life, both professionally and personally, and introduces the three-step framework that will transform your 2026.
• [2:00-5:00] You're not behind—a reassuring message about January timing. The gym industry data shows February and March are the busiest months, so starting your journey now is perfectly aligned with natural cycles.
• [5:00-12:00] Step One: Clear 2025 and the Past — The critical importance of clearing emotional charges from previous years. Beverley explains how 95% of our thoughts repeat from yesterday, and how self-fulfilling prophecies keep us stuck in patterns we don't want.
• [12:00-18:00] Beverley's personal story: In 2023, she sold over $500K in contracts but had $250K in defaults—a powerful lesson about "marketer math" and the importance of looking beyond surface-level revenue numbers.
• [18:00-25:00] Understanding nervous system regulation and why you must neutralize emotional charges before rewiring your brain. Beverley introduces somatic clearing practices and mentions tools like RRP (Rest Restore Protocol) and SSP (Safe and Sound Protocol).
• [25:00-35:00] Beverley's 2025 challenges: Her husband's injury, her own back pain requiring ER visits, team restructuring, and her 10-year-old daughter's mental health crisis. She shares how she realized she was "bending, not breaking."
• [35:00-45:00] The importance of celebrating wins and not dismissing them as false humility. Beverley reveals how focusing only on areas of opportunity keeps you broke by fueling a low-frequency mindset.
• [45:00-55:00] Step Two: Set Your Intention and Cast Your Vision — Moving beyond New Year's resolutions to setting clear, committed goals. Beverley explains the difference between "nice to have," "playing for," and "committed to."
• [55:00-70:00] Step Three: Strategy and Execution — The goal determines the play. Beverley breaks down how to set targets, understand performance metrics, and measure binary actions versus results. She uses the example of wanting 5 clients = needing 10 presentations of your offer

▶️ Ready to implement the strategy? Join my FREE workshop, "Simple Scaling: How I Turn a $9 Offer into Consistent 50K Months."

Register here: https://ptprofitformula.com/simplescaling

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In this compelling episode of the PT Profit Podcast, host Beverley Simpson breaks down a game-changing approach to generating consistent sales without the pressure, stress, or sleazy tactics that plague traditional business models. Moving away from the high-pressure launch model that dominated her early entrepreneurial journey, Beverly shares how she transitioned to an evergreen sales system that allows her to make sales every single day—even while sleeping. Drawing from her experience generating over $2.1 million for five gyms and seven figures online, Beverly reveals the exact framework she uses with her coaching clients (like Sophia, who generates 1-5 sales daily without even using ads yet) to create a sustainable, pressure-free business that actually feels good to run. This episode is essential listening for anyone tired of the feast-or-famine cycle of traditional launches and ready to build a business aligned with their nervous system.

Key Discussion Points:

• 0:00-1:30 – Opening hook: Beverly wakes up to $220 in cash from less than $20 in ad spend, demonstrating the power of the evergreen sales system in action.
• 1:30-3:00 – Beverly's background: Former district fitness manager who generated $2.1M+ for five gyms and seven figures online, positioning her as a credible guide for this conversation.
• 3:00-8:00 – The traditional launch model breakdown: The conventional 90-day cycle of building know, like, and trust through 30-60 days of content, hosting a one-time launch event (webinar or challenge), pitching during the event, and repeating every quarter. Beverly explains why this model created a high-pressure container that didn't align with her nervous system.
• 8:00-12:00 – The emotional toll of launches: Beverly shares her personal struggle with the launch model—the perfectionism required, the disappointment when results didn't match expectations, and how this created an unhealthy dynamic in her business.
• 12:00-15:00 – Introduction to the evergreen model: Beverly explains what "evergreen" truly means (a plant that retains green leaves year-round) and how it applies to business—having something for sale every single day or allowing customers to experience their own personal launch anytime throughout the year.
• 15:00-18:00 – Addressing the evergreen concern: Human beings naturally operate in seasons and cycles. The evergreen model respects this by meeting customers where they are (globally, across time zones) rather than forcing them into the business owner's timeline.
• 18:00-22:00 – Evergreen is not "set it and forget it": Beverly clarifies a critical misconception—an evergreen system requires constant refreshing to maintain energy and prevent staleness. She uses a Broadway theater analogy to explain how even long-running shows need energetic renewal to keep audiences engaged.
• 22:00-28:00 – The urgency challenge in evergreen models: Launch models naturally create urgency through open/close doors and deadlines. Beverly addresses how to create legitimate urgency in an evergreen model without resorting to fake scarcity tactics (which violate FTC regulations, as evidenced by the $4M V Shred settlement).
• 28:00-32:00 – Creating real urgency: Beverly outlines two types of urgency—outer urgency (deadlines, limited-time bonuses, limited spots) and inner urgency (communicating what's at stake if the buyer doesn't make a decision

RESOURCES MENTIONED & HELPFUL LINKS

▶ Ready to build your profitable online coaching business the simple way? Register for the next free training: Simple Scaling LIVE

CONNECT WITH ME

• Instagram: @bsimpsonfitness

Support the show

Episode Title: Kim Jefferson on Menopause, Weight Gain, and Ditching Diet Culture Rules

Episode Summary:

In this compelling episode, host Beverley Simpson sits down with Kim Jefferson, a fitness coach specializing in women over 40, to discuss the transformative journey of navigating menopause, hormonal shifts, and breaking free from restrictive diet culture. Kim shares her personal story of early menopause and how traditional fitness approaches failed her, leading her to develop a revolutionary coaching philosophy centered on flexibility, self-compassion, and sustainable habits. The conversation explores how women can achieve their health goals without rigid rules, the importance of experimentation, and practical strategies for building lasting lifestyle changes that honor both physical and mental well-being.

Key Discussion Points:

• 0:00-2:00: Introduction and Kim's background working with women over 40 who struggle with body changes despite "doing everything right"
• 2:00-5:30: Kim's personal early menopause journey and the dismissive response from her doctor ("stop eating sandwiches")
• 5:30-10:00: Symptoms Kim experienced: hot flashes, unexplained weight gain, sleep issues, brain fog, and fatigue—despite maintaining her fitness routine
• 10:00-15:00: How Kim discovered functional medicine and the importance of proper hormonal testing and professional support
• 15:00-20:00: The identity crisis of being a fitness professional gaining weight and the psychological impact of not "looking the part"
• 20:00-25:00: Discussion on unrealistic fitness expectations, bodybuilding as an extreme sport, and the difference between being lean and being healthy
• 25:00-30:00: Introduction of Kim's "non-negotiables" concept from her New Zealand trip—flexible discipline that works in real life
• 30:00-35:00: The "take what you need, leave the rest" philosophy inspired by Bruce Lee and Alan Cosgrove
• 35:00-40:00: How Kim works with clients to identify their non-negotiables (e.g., Friday night pizza) and builds sustainable protocols around them
• 40:00-45:00: The problem with all-or-nothing thinking and why giving clients permission to break "diet rules" is transformative
• 45:00-50:00: Kim's approach to nutrition: focusing on protein, fiber, and vegetables rather than restrictive meal plans
• 50:00-55:00: Favorite fiber sources: broccoli, Brussels sprouts, cauliflower, winter squashes, and green beans
• 55:00-60:00: The concept of "fixing your house foundation" before specialty diets—addressing basic nutrition before complex protocols
• 60:00-65:00: Major client breakthroughs: permission to eat without guilt and enjoying meals without diet mentality
• 65:00-70:00: Working with former bodybuilders and the challenge of unlearning obsessive tracking behaviors
• 70:00-75:00: Kim's transition from in-person to online coaching (15 years ago, not forced by 2020)
• 75:00-80:00: How Kim started writing workouts for clients during summer months when gym income dropped
• 80:00-85:00: The evolution of online fitness coaching and how it's transformed the industry

CONNECT WITH KIM JEFFERSON
Instagram: https://www.instagram.com/kimjeffersoncoach/
Facebook Group: Fit Girl Magic Community: https://www.facebook.com/groups/611961752229951
Podcast: [Fit Girl Magic] https://podcasts.apple.com/us/podcast/fit-girl-magic-healthy-living-for-women-over-40/id1476883661

Support the show

In this episode of the PT Profit Podcast, host Beverley Simpson reveals a step-by-step conversion content strategy that personal trainers, health coaches, and nutritionists can use to attract, connect, and convert ideal clients on Instagram even with fewer than 2,000 followers.

Rather than relying on spam DMs, massive launches, or constant posting, I'm sharing a pressure-free, permission-based sales system that builds on a clear offer stack and strategically crafted conversion content. She demonstrates how layering context into educational content transforms it into high-converting material, and explains the importance of combining organic and low-budget paid traffic to navigate platform dynamics and maintain business momentum.

✨ In this training you'll discover:

• The crucial difference between posting "value" and creating content that actually converts.
• How to build a pressure-free, permission-based sales system that feels good for both you and your future clients.
• The step-by-step framework to turn your expertise into content that generates DMs and sales.
• Why layering in low-budget ads ($2-$5/day) is the secret to getting seen in a crowded market.
• How to finally get your message in front of the right people who need your help.

If you're ready to stop guessing and start building a predictable system for getting clients, this is the training for you.

RESOURCES MENTIONED & HELPFUL LINKS

▶ Watch the video on crafting your Million Dollar Offer Stack: https://youtu.be/rVg-CS2LMNE?si=T3L5ADO3QDJhrJ0v

▶ Ready to build your profitable online coaching business the simple way? Register for the next free training: Simple Scaling LIVE

CONNECT WITH ME

• Instagram: @bsimpsonfitness

Support the show

Physio Secrets: Tune Inward to Heal Pain & Conquer Incontinence

Feeling stuck, stiff, and sore in your own body? What if the secret to healing pain and overcoming issues like incontinence wasn't about more intense workouts, but about learning to tune inward?

In this powerful conversation, I sit down with Tatiana, a physiotherapist with over 15 years of experience who blends traditional science with the art of yoga and mindfulness. She shares her unique 'inside-out' approach to movement that empowers women, especially moms in their 40s and beyond, to reconnect with their bodies, heal chronic aches, and conquer common (but not normal!) issues like incontinence.

If you've ever been told that aches and pains are just a part of getting older, this episode will change your perspective forever.

In This Episode, We Discuss:

• Tatiana's personal journey from a running injury to becoming a physio who challenges the "you're just getting older" narrative.
• The power of "tuning inward": What it means and how it differs from traditional exercise.
• Actionable insights into activating your inner core to build a strong, foundational support system for all movement.
• Why it takes more than 21 days to build a habit and how to stay consistent even when you don't feel like it.
• The surprising ripple effect this practice has on your focus, calmness, and ability to handle life's stressors.

This conversation is for any woman who is ready to stop feeling like a stranger in her own body and start moving with confidence and strength, from the inside out.

CONNECT WITH TATIANA: ► Instagram: https://www.instagram.com/tatiannagrahaminc/

WANT TO START AND SCALE YOUR BUSINESS: on sale now through 12/2: https://ptprofitformula.com/formula

Support the show

In this compelling episode, Beverley Simpson breaks down the essential framework for building a profitable offer stack that actually converts without relying solely on high-ticket offers or free content.

If you're a health and wellness professional feeling overwhelmed by AI tools, GLP-1 access, and information overload, this episode is your roadmap.

This proven methodology for creating premium, accessible, and free offers that work together to generate consistent, predictable revenue. Drawing from her experience as a former district fitness manager generating $2.1 million annually and over seven figures in the online space.

Beverley reveals why starting with a clear offer brief (not your audience) is the secret to scaling sustainably and protecting your business from AI competition.

Key Discussion Points:

• [0:00-2:00] Introduction: The challenge health professionals face with GLP-1s, AI coaching tools, and information saturation
• [2:00-4:30] Beverly's credentials: Former district fitness manager for national gym chain in Manhattan; $2.1M annual revenue; 7+ figures generated online over 10 years
• [4:30-8:00] Why starting with the offer brief (not audience building) is the reverse approach that actually works faster
• [8:00-12:00] The importance of specificity: Finding your "champagne client" through problem-solving, not demographics
• [12:00-15:00] The psychology of selling: "Sell them what they want, give them what they need"—addressing what clients actually desire vs. what they need
• [15:00-18:00] How laser-specific positioning AI-proofs your business and subconsciously attracts your ideal client
• [18:00-22:00] The critical role of perceived value: Why price isn't the differentiating factor; it's the perception of 10x return on investment
• [22:00-26:00] The problem with free offers: Why clients won't show up without emotional investment (time, email, or money)
• [26:00-30:00] The million-dollar offer stack framework: Premium offers ($1K-$5K range), accessible offers ($9-$97), and strategic free content
• [30:00-34:00] Why leveraged premium offers must scale without increasing workload proportionally
• [34:00-38:00] Validation strategy: Using conversion content to reach the 3% of your audience ready to buy
• [38:00-42:00] The 95-97% middle market: Addressing resistance to process, self, and fear through strategic content
• [42:00-46:00] Google data insight: Consumers need 7 hours of content, 11-14 touchpoints across 4+ platforms before buying
• [46:00-50:00] Why increasing asking price increases consumption and perceived value
• [50:00-54:00] The importance of trust-building: Addressing consumer skepticism from past negative experiences
• [54:00-58:00] Why accessible options don't cannibalize premium offers; they create better clients
• [58:00-62:00] The strategic use of free content: Value-adding through perspective shifts, not information dumps
• [62:00-66:00] Case study: How Alex Ozzi built million-dollar businesses with ads before

// RESOURCES MENTIONED

➡️ Join my FREE Live Workshop | Simple Scaling: Learn how to build and scale your profitable online coaching business. Save your seat here: https://ptprofitformula.com/simplescaling

// CONNECT WITH BEVERLEY

➡️ INSTAGRAM: Have questions or want more offer ideas? Send me a DM with the words "offer ideas" at @BSimpsonFitness

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