In this episode of PPC Live The Podcast, host Anu welcomes Google Ads coach and ex-Googler Jyll Saskin Gales to discuss a pivotal moment in her career – taking on a client she shouldn't have.

Jyll shares how ignoring red flags led to a situation that forced her to fire a difficult client and refund their retainer, but ultimately pushed her to transform her business model from Google Ads management to coaching and education.

Listen as Jyll provides valuable insights on:

• Recognizing client red flags before they become problems
• Setting and maintaining professional boundaries
• Trusting your gut when something doesn't feel right
• The challenges of AI adoption in Google Ads campaigns
• Finding a supportive community in the PPC industry

This transparent conversation about failures, mistakes, and comebacks offers practical advice for PPC professionals at all levels. Whether you're an agency owner, freelancer, or in-house marketer, Jyll's experience reminds us that sometimes our biggest professional setbacks lead to our greatest opportunities.

Jyll Saskin Gales is an ex-Google employee, holds a Havard MBA and is exceptional at making the sometimes-scary world of advertising clear and easy to understand.

Follow Jyll on LinkedIn, TikTok or Instagram

Book a coaching call with Anu

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Next PPC Live event is on June 26th in Leeds, UK

Follow us on LinkedInFollow us on TwitterJoin our WhatsApp GroupSubscribe to our Newsletter

Q1 How has your journey in the industry been?

Q2 What are your biggest frustrations with the industry right now?

Q3 You only do smart bidding - why? what is your position on which strategy to use and under what circumstances?

Q4 What are your thoughts on PMax?

Exit velocity:

What’s one thing you want to leave people with

Best advice have you've been given

Imposter Syndrome moment

#ppcchat Anu Adegbola chats with Paid Search expert Boris Beceric about account structure and AI

Q1 What is it like being a LinkedIn influencer

Q2 What are your biggest frustrations with the industry right now?

Q3 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances?

Q4 What is your position on using PMAX and under what circumstances?

Q5 SKAG or STAG, what is your position on which strategy to use and under what circumstances?

What is a horror story regarding a platform (performance, support, etc.) that you have experienced?

What’s one thing you want to leave people with

Advice to freelancers wanting to pitch - what is important to you as a client

What advice have you been given

Imposter Syndrome moment

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠⁠⁠⁠⁠linktr.ee/ppcchat_roundup⁠⁠